Stop Stickers Peeling by Using Water Resistant Labels
Companies spend a lot of time and money trying to design an eye-catching label that meets all compliance standard, so stickers peeling is obviously something they would want to avoid. Not only does this reduce the marketability of products, as the label will look unprofessional or may fall off completely, it also may leave customers without vital instructions on proper usage.
Not all paper liners and adhesives are designed to withstand exposure to water, and if that's the case, stickers and labels will fade, peel or otherwise be damaged when left in these environments. With the summer months here, this should be a big concern for brands that manufacture products that may come in contact with moisture, whether it's at the beach, in a cooler with melting ice or anywhere else.
Taking a Look at Water Resistant Labels
Water resistant labels are crucial for any product that needs to withstand an unusual amount of moisture or contact with water. Although many labels nowadays are laminated to improve durability against scuffs and ink smudging, that alone is not enough. Additionally, specific adhesives should be used to supplement cohesion.
At Lightning Labels, we tend to use white BOPP and high-gloss laminate for custom water resistant labels. Typically, these labels are affixed to bath and body products designed for use in the shower, but these labels would also work for products in other watery environments. UV outdoor gloss may also be considered to withstand the sun's UV rays, making it perfect in combination with vinyl face stock to create highly durable outdoor labels.
Carefully choosing the right laminate for product designs is critical not only to enhance the finished look of labels, but also to provide an extra layer of durability to harsh environments such as the beach.
Seasonal Fun Calls for Summer Labels
People spend more time outdoors in the summer and that means the products they use regularly will see more time outdoors as well. If manufacturers produce items that could be used outside - whether it's at the beach, camping or in backyard parties - they need to consider summer labels. By designing labels with outdoor activities in mind, companies can rest assured knowing the integrity of their branding and labels won't be compromised by summer fun.
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