Winter Cosmetic Labels Help Customers Take Care of their Skin in Wintry Weather
If they do not already do so, customers looking to take care of their skin during the cold months of January and February need to pay particular attention to winter cosmetic labels. There are actually a number of different ways people can damage their skin, and but they can protect themselves more effectively by using the right cosmetics.
For example, Everyday Health contributor Beth Orenstein noted all the different reasons people have trouble with seasonal dry skin. Here are just a couple:
- Cold air has less moisture than warm or hot air, which can lead to dry skin (particularly lips, which need the moisture).
- While many people blast the heat in their homes to warm up during the winter, this can actually damage their skin. Forced air systems will dry their skin the same way cold air does unless they have a humidifier.
- Likewise, while there are few things more satisfying than a hot shower after waking up in a cold morning, it can also be bad for skin. Using water that is too hot or showering for too long can dry out skin.
People do not often think about it, but they are constantly putting their skin on the line in the winter. They need to use the right cosmetics to keep their skin hydrated and looking good. Product labels can help cosmetics manufacturers alert customers to all the ways they are putting their skin at risk and how they can use cosmetics to prevent any damage to their skin from occurring during the harsh winter months.
Custom Cosmetic Labels Promote Awareness
While many brands see custom cosmetic labels as advertising tools, the fact of the matter is that they should be used for so much more. Yes, the product label is the perfect place to put captivating imagery and colors to attract the attention of customers, but for cosmetics, it is equally important to educate users.
Cosmetics manufacturers may want to consider explicit usage instructions that tell customers what their products do and how to use them effectively. For example, a moisturizer should note it is for dry skin and give users some basic instructions on how to apply it, including precautions such as avoiding eyes.
Labels are also the ideal spot to declare which ingredients are used in products, as well as noting other legal requirements, such as the address of the company, contact information and how much product is included in the container.
Successful Products Start With Custom Labels
Custom labels are often the first thing customers see on products, so brands want to ensure labels are designed professionally. There is nothing more embarrassing than a label that looks cheap or shoddily thrown together. Cosmetics manufacturers should work with experienced customer printers to get high-quality labels for their goods.
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