Durable Labels

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    Lightning Labels to Exhibit at National Candle Association Conference & Expo in Weston, FL, April 17 - 19

    The candle industry is a unique space for custom candle labels and stickers. Products that deal with open flames require labels that contain vital safety information and stand up to heat.

    Candlemakers can discover these kinds of custom candle labels at shows such as the National Candle Association Conference & Expo. This year's edition of the event will be held in Weston, Florida, between April 17 and 19. Lightning Labels representatives at Booth 14 will be happy to show how an idealized labeling strategy can drive candle sales.

    Experience the Show

    The 2018 National Candle Association Conference & Expo is part of a long tradition of industry events hosted by the organization, dating back to 1974.

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  • The Importance of Beer and Wine Labels in the Digital Age

    Impulse buying accounts for more than 75 percent of all consumer activity.

    One of the biggest factors influencing those impulse purchases? Product packaging and labels, which is responsible for generating about 33 percent of sales.

    However, if you're selling beer and wine online, you might be a bit confused about how you can make those labels work in the digital era. You're likely also wondering if those labels even matter at all.

    In this post, we'll tell you why, even when your liquor shop is online-only, beer and wine labels are still incredibly important.

    They're a Part of Your Branding

    Especially if you brew your own beer or sell wine from your own company on your website, you need to think of your beer and wine labels as a form of marketing that helps you to build brand recognition.

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  • Why You Should Use Pressure Sensitive Labels for Craft Beer

    The craft brewing industry has exploded in recent years, with estimates indicating it now represents a 23 billion dollar industry. Given the number of available options for consumers, it's crucial for craft brewers looking to break into the market to set themselves apart.

    Eye-catching pressure sensitive labels can be a great way to engage customers and persuade them to choose your brew. Let's take a closer look at why you should choose these labels for your beverage.

    What Are Pressure Sensitive Labels?

    First off, what does it mean for a label to be pressure sensitive?

    Simply put, a label that is pressure sensitive works like a sticker.

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  • Lightning Labels to Exhibit at Big Industry Show in Fort Lauderdale, January 10-11

    It's almost time for the BIG Industry Show in Fort Lauderdale, Florida. On January 10 and 11, this gathering of companies involved in the vaping and e-cigarette industry will give brands a chance to make lasting partnerships that take their products to the next level.

    The vape industry is still relatively young, and Lightning Labels has been a presence in the space for virtually its entire existence, so it's no surprise that Lightning Labels will have a booth at the expo: Come see us at booth 435 to learn more about the connection between custom vape labels and your products' shelf appeal.

    Discover the Value of Vape Labels

    In addition to providing the ingredient information and safety warnings that keep products compliant, e-juice labels act as a primary form of advertising.

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  • Vape Label Trends

    The process of designing vape product labels is defined by two separate and vital factors: appearance and regulations. Getting your e-cigarette and e-juice items noticed on store shelves means creating visually impactful look that will stand out from competitors. While pursuing a new look, however, you can't forget the ever-changing web of laws dictating what elements are allowed on vape labels.

    A Distinct Look, Governed by Rules

    Over a decade into vaping's mainstream moment, companies have to combine bold colors and imagery with a consistent and recognizable look that spans multiple products and flavors.

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  • Squeezable Label Material - Is It Right for Your Products?

    Customers have near-unlimited options when it comes to packaged goods today. Whether your company is responsible for the food on shoppers' tables or the health and beauty products in their bathroom cabinets, you need to ensure those items are as appealing as possible, to keep buyers coming back.

    One of the major ways to improve the experience of using your products is to package them in convenient and useful containers, such as squeeze bottles. From condiments to shampoo to creams of all kinds, a multitude of common items are suited to the squeezable format. But what about the labels? Unless you remember to invest in squeezable labels, your flexible bottles may lose their branding when used by customers.

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  • How to Design Engaging Custom Beer Labels

    Did you know there's a word for the diagnosable phobia of having an empty beer glass? It's called Cenosillicaphobia.

    This means your work's cut out for you. You can save the sufferers of Cenosillicaphobia the agony of experiencing their worst fear by delivering high-quality libations in an inviting manner.

    Let's take a look at how you can design the most engaging custom beer labels.

    1. Catch Their Eye

    When you're choosing your custom beer labels, you'll want to design something that's alluring and distinctive among the other brew labels. But not over-complicated or too complex.

    You can use a mascot or signature image to help your beer fans find your bottles easier.

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  • National Maple Syrup Day is December 17

    Maple syrup is the natural sweetener everyone can agree on. Who doesn't love syrup on French toast, or a stack of fluffy pancakes for breakfast? When syrup is your business, you have a great product to promote, but it won't sell itself. There are a few seasonal and one-off opportunities that can turn into great showcases for delicious maple syrup, with perhaps the most obvious being National Maple Syrup Day, December 17.

    Labeling Makes the Sale

    Leading up to National Maple Syrup Day, you can employ custom bottle labels that name that special date, as well as listing recipes, fun facts or info about where your products come from.

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  • What Product Labels Work Best for Your Company?

    The question of which material creates the best possible labels is complicated by the fact that each type of item has unique traits. Based on a product's uses, its target audience and the emotional impression the manufacturer wants to convey, the ideal material could be one of any number of options. Lightning Labels understands companies will each have preferences regarding label materials and offers several possibilities.

    The following descriptions suggest a few different industries that will make good use of particular materials. While there isn't space to list every manufacturing industry imaginable, each will have its own ideal label material.

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  • Canning Jar Labels that Promote Your Food Products

    Jars holding jellies, jams and preserves should be labeled in bold and eye-catching ways that let buyers know exactly what's inside. While food labels must contain nutritional information, they should also have room for great imagery and design work to ensure consumers are attracted to the items on store shelves.

    "No company is exempt from the need for vibrant and eye-catching packages."

    This need for great jar labels applies to companies of all sizes. From one-person businesses that sell canned goods at farmer's markets to corporations that produce items in large quantities and distribute them to grocery chains, no company is exempt from the need for vibrant and eye-catching packages.

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