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Unlock preferred pricing & benefits that amplify your business as you grow.

Lightning Loyalty is a straightforward, tiered reward program that automatically improves every month as you conduct business. No complex points, no additional signup, and nothing to manage. If you’re a Lightning Labels customer, you’re enrolled and eligible. Because great service should be effortless.

Do more of what you want, for less.

$7k+total spend
per year*
20%preferred member
pricing reduction**
$25k+total spend
per year*
25%preferred member
pricing reduction**
$50k+total spend
per year*
30%preferred member
pricing reduction**
$100k+total spend
per year*
35%preferred member
pricing reduction**
$150k+total spend
per year*
40%preferred member
pricing reduction**

* Qualifying orders placed and fully paid by end of calendar year (2024)

** Price reduction applied to base pricing during time of each order. Not applicable towards hot stamp or embossed labels, or conjunction with special promotions.

Ready to power up?

If you’re a current customer, contact your account manager or sales rep for complete details. Not a customer yet? Contact us for an introduction.

Lightning Loyalty Program: FAQs

How does the Lightning Loyalty program work?

For almost all Lightning Labels customers, you’re automatically enrolled. Based on your program tier, you will receive a preferred pricing reduction on all normal orders. Your current program tier is determined by your year-to-date spend, which is updated monthly. If you qualify for the next program tier at this time, you will be advanced automatically. Unlocked program tiers are kept for the following year. That means your tier cannot decrease within the current program year, it can only improve.

For more information on brewery partnerships or reseller programs, reach out to your account manager or contact us.

How do pricing reductions work with other promotions?

Member pricing reductions cannot be combined with other special promotions and exclude hot stamp and foil embossed labels. Orders placed through the website or with your account manager will apply the highest discount of those available.

How does this affect permanent discounts?

Customers previously part of the permanent discount program will continue to receive their existing discount through 2024, unless choosing to opt out. 2024 purchases will determine all pricing reductions in 2025. The permanent discount program will sunset at the end of 2024 in favor of Lightning Loyalty tiers.

How do I track my program status and current tier?

Your dedicated account manager will be in contact regarding any recent tier advancement, current status and progress towards the next tier. At any point, you may reach out to your account manager for status updates and other information.