Jump Start Your Holiday Planning with Updated Product Labels
This entry was posted on August 08, 2014.
Holiday Product Labels can Drive Seasonal Sales
When it comes to improving sales of seasonal items, holiday product labels can play a pivotal role in helping customers identify these items on store shelves.
Seasonal items are popular among customers. This is part of the reason why there is such fervor around products such as Starbucks' pumpkin spice latte or McDonald's McRib - these products are only available for certain time periods, and as such, people feel compelled to buy them to avoid missing out.
As Changing Minds noted, this comes down to behavioral science. Scarcity signals something about the product in question - when there is less of it available, people feel the need to get the product while they still can. It's ultimately a balance of supply and demand - the less supply that exists, the greater the demand for said products.
Moreover, the level of scarcity also affects demand. Product manufacturers must be cognizant of this - if everything is scarce, then people won't feel like they need to buy the product when it's available. This is why seasonal items can sell so well, as people know they won't be able to get the item in question for another year once the season is over.
Leverage Holiday Labels to Sell Products to Customers
Companies can capitalize on scarcity by designing holiday labels that make it plainly clear products will only be available for a specific time period.
Take, for instance, a set of fall-themed candles. Although it may be quite obvious by design that these are seasonal candles because they use earthy tones generally associated with autumn, the brand behind the candles could also use specific terminology on the labels themselves. Language such as "available for a limited time" or "seasonal" will ensure shoppers are well aware of the fact that these products aren't going to be for sale much longer.
As mentioned previously, it's a matter of supply and demand. By leveraging packaging to let people know supply for the product is low, manufacturers may be able to generate even more interest than they would normally.
Print Product Labels for Seasonal Items
Regardless of what holiday businesses are preparing for, they'll need to print labels to ensure customers are aware of their seasonal items. By working with a label printing companies such as Lightning Labels, product manufacturers can get labels and stickers for a variety of seasonal items just in time for the holiday.
Digital printing can be a significant boon for companies trying to print labels on a schedule. With digital label printers, firms don't need to create specific plates and there is also very little setup required. This means product labels can be printed quickly without any sacrifices to the quality of the product and there will be no concerns regarding colors or clarity.
Digital printing is great for last-minute orders, such as seasonal labels that are only relevant during certain times of the year.
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