Make Sure Your Brand's Custom Labels and Stickers Are In Tune with Super Bowl Consumer Trends
Lightning Labels, a custom label and sticker printing leader, is encouraging manufacturers to take advantage of Super Bowl 47 on Sunday, February 3 to promote their products by revamping their labels. Consider celebrating professional football's big event by incorporating America's favorite sport into marketing efforts.
While football may not be everyone's cup of tea, the Super Bowl has larger numbers of viewers every year. While many other televised events see fragmented viewership audiences, the championship game brings a variety of demographic groups together in front of the TV screen. While the Super Bowl became the most-watched show in history in 2010, the next year beat its own record, and 2012 set an even higher record, according to Forbes magazine.
"The Super Bowl is a great time for marketers to try new things with their custom stickers and labels," says Lightning Labels' Business Development Manager AnneMarie Campbell. "The football championship can fill the marketing lull between New Year's and Valentine's Day and remind consumers about a brand's offerings. People get very excited for the Super Bowl and love seeing the spirit reflected in the goods they consume. Lightning Labels can help brands create a fun, high-quality, eye-catching design that puts their products front and center on game day."
Because Super Bowl Sunday can feel like a national holiday, it's no wonder marketers jump at the chance to spruce up their products with a little festive cheer. To ensure products don't get forgotten this season, make sure package labels are prepared for the big game.
Digital Label Printing Makes Marketing a Cinch
If manufacturers fear that giving products a temporary makeover will leave them with empty pockets, they will be thrilled to learn about the affordability and easy process that comes with choosing digitally printed labels.
Lightning Labels' digital printing uses the latest technology to create high-quality, colorful labels that give products a winning look. No matter how large or small the order, Lightning Labels can help companies keep costs down. With Super Bowl Sunday quickly approaching, Lightning Labels understands companies need products' revamped packaging quickly and provides a speedy turnaround on all custom label and sticker orders.
Packaging Tips: 2 Ways To Increase Super Bowl Sales with Custom Stickers and Labels
To help brands best reach consumers during Super Bowl season, consider these packaging tips:
1. Make Your Product Part of The Football Celebration
Consider marketing the brand as an important part of Super Bowl Sunday. Maybe the products help clean up game day spills, are a great side dish for a plate of wings or are a healthy alternative to football food. Packaging should describe the important role your products play. Consider adding images, background colors and text to catch game-watchers' eyes in stores and online.
2. Try Limited-Edition Packaging
Many brands have seen successful sales outcomes by marketing their products with limited-edition packaging. Try new colors, text and images to turn product containers into collectors' items. Lightning Labels works with manufacturers to find the perfect look for both long-term and temporary promotional label designs.
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