Winning New Customers With an Eye-Catching Label
Part of product design is an eye-catching label. Although quality will always be important, the fact of the matter is that many shoppers tend to be visually oriented - well-designed products will capture their attention and pique their interest. If brands want to stand out from the crowd and reach a broader number of consumers, one way they can start is by simply designing a better label.
This is true across all product categories, whether companies are producing bottles of wine, bags of coffee, nutraceutical products or anything in between.
Five Tips for Creating Attention-Getting Labels
Fortunately for businesses, there are established best practices and a lot of science behind developing attention-getting labels. Here are a few of the key points to remember:
1. Color is Key for Stand Out Labels Never underestimate the role that smart color choice plays in the creation of stand out labels. Many companies realize that vibrant colors pop out on store shelves and can catch the attention of passerby customers, but that's not the only thing that should be considered.
According to Street Directory contributor Kurt Geer, different colors carry unique messages about the brand. For example, black suggests the company in question is an authority within its industry, while blue carries a message of security and responsibility. As brands develop their labels, it's important to remember the different impacts they can have on customer perception.
2. More Isn't Always Better, but Neither is Less Sometimes organizations want to jam-pack their labels with pertinent information, others want to keep their stickers as minimalist as possible. The truth of the matter is that information density will depend a lot on the category in which the item in questions falls.
A high-class wine might want to stick with the minimalist route to convey a sense of luxury, while pharmaceutical products need to have all the appropriate information on their labels or else they may face lawsuits. While design pundits may argue one way or the other, it will depend largely on the brand in question and the product the company produces.
3. Be Careful with Claims Claiming a product is made in the U.S.A. or through sustainable practices is a great way to differentiate a product from competitors and can help businesses win over some customers. However, many of these claims require companies to take specific action in order to print them on product labels and packaging. If companies don't follow the rules precisely, they may jeopardize the trust of consumers and find themselves on the wrong ends of fines.
4. Pick the Right Label Materials Not all product labels are equal. Some are designed for in-store display, while others are constructed to endure outside weather conditions. Failure to consider where products will be displayed can lead to easily damaged labels that won't attract any customers.
5. Size and shape Scalability is important to label design, especially when companies produce various sizes of their goods. Labels should be scalable, as this will help save the company time in production and it will also preserve branding efforts.
Designing an attractive label is no easy task, but following these five steps can help companies get on their way.
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