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Polar Bottle Case Study

PolarCaseStudy

CHALLENGE

Polar Bottle® is tasked with creating customized labels and stickers that feature impeccable color-matching and fast turnarounds for organizations and companies engaged in private labeling worldwide. Its high-profile clients include the United States Olympic Committee (USOC), for whom Polar Bottle serves as an official licensee. With typically tight deadlines and strict budget parameters, there’s little room for “do-overs,” so Polar Bottle must do the job right the first time, and deliver it on time.

SOLUTION

Team up with Lightning Labels to handle high-quality custom label jobs —ensuring capacity to meet commitments for timely and cost-effective delivery. “We like their capabilities and equipment, the digitally produced colors, and how inks hold on to material and don’t scrape off,” notes Ray Nessler, Polar Bottle Purchasing Manager. This blends perfectly with Polar Bottle’s wide range of customization options for insulated bottles—which include promoting teams, businesses, brands, school groups, events, and expressing appreciation to clients, employees and other stakeholders. Plus, the expanded capability offered by Lightning Labels enables Polar Bottle to promote a wide variety of custom stickers in addition to labels, creating a “tangible connection” that can be used across a wide band of branding. Polar Bottle’s dedication to “lightning-fast turnaround times and practically non-existent minimums” blends seamlessly into Lightning Labels’ “prime directive” in place since the company’s founding in 2002.

OUTCOMES

Ray points out that, “Lightning Labels always follows through with what they promise regarding turnaround and quality of labels. They’re a class act. We tend to go to Lightning Labels for small-to-medium quantity custom jobs. We project that the relationship will grow as we grow.”

 

PolarCaseStudy

About Polar Bottle

Robert Heiberger and Judy Amabile founded Product Architects, Inc. (Polar Bottle®) in 1994 in a garage in Boulder, Colorado. As avid cyclists and budding entrepreneurs, they wanted to develop a bottle unlike anything else on the market that would keep liquids cool during long rides. Robert, a mechanical engineer with experience working with heat loss in the field of medical technology design, adapted his expertise to create the insulated Polar Bottle water bottle. From there, he and Judy began making the reusable insulated water bottles by hand with plastics sourced from Denver. Today, Polar Bottle has more than 50 employees and markets to a worldwide marketplace.

The company is proud of producing an American-made product that reduces environmental impact and supports local and national economies by providing employment to local workers. Products are assembled in, and shipped from, a warehouse in Boulder with parts sourced from the US.

PolarCaseStudy

About Lightning Labels

Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer's labeling needs. Whether it’s wine labels, food labels, bath and body labels, promotional labels—or any kind of colorful label/sticker that needs to be custom printed—Lightning Labels can get the job done.

Lightning Labels strongly supports the use of environmentally-friendly printing materials and technologies.

To learn more about Lightning Labels, visit www.lightninglabels.com, email info@lightninglabels.com, or call 1.800.544.6323 toll-free