Beef, Pork Will Sport New Names on Custom Food Labels
Consumers have seen the words "pork chop" on custom food labels since who knows when. But that won't be the case anymore after modifications to the Uniform Retail Meat Identification Standards ditched traditional names in favor of more descriptive ones.
For instance, the next time consumers peruse their local grocery aisle, they won't see pork cuts labeled as pork chops, but rather "ribeye chops," "porterhouse chops" or "New York chops." The same goes for beef labels. No longer will products bear cumbersome labels like "beef loin top sirloin steak, boneless," instead, packaging will display simpler labels like "flatiron steak."
Meat Food Labels for Products Changed to Attract More Customers
Officials for meat industry organizations said the food labels for products were tweaked after two years of research on how consumers react to labels.
"One of our biggest challenges has been the general belief among consumers that a pork chop is a pork chop," Patrick Fleming, director of retail marketing at the National Pork Board, told Reuters. "But not all pork chops are equal, and not all pork chops are priced equally."