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Prepare Drinks for March Madness Tip-off with Custom Beverage Labels: 3 Business Marketing Tips from Lightning Labels

March Madness Brackets and Custom Beverage Labels Go Hand-in-Hand

custom beverage labels for March Madness

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to prepare for the big games starting this month - and not just by filling out March Madness brackets. As consumers and basketball fans prepare for one of the most exciting sports events of the year, many plan to host or attend parties to root for their favorite teams with family and friends. To get products in front of sports fans and be a part of the madness, producers and business owners should consider printing custom beverage labels that guarantee their drinks are a staple for game-watchers and basketball fans.

"Sporting events are a great excuse for people to get together and enjoy each others' company over game-time snacks and festive beverages," said AnneMarie Campbell, Lightning Labels Business Development Manager. "Make sure people bring your products to the party by printing custom beverage labels and stickers with Lighting Labels that celebrate March Madness and appeal to sports fans of all types. Even though people may be talking about the game, they will be more likely to remember custom labels and the specific brand at the party, even if their favorite teams experience an upset."

3 Ways Online Beverage Label Printers Can Increase Sales

Creating March Madness-themed branding with beverage label printers won't just add to a sports viewing party's theme; it can actually attract consumers' attention in stores as they browse for party drinks and supplies. Even if a person is not planning on hosting a party, there is a chance he or she will be more likely to purchase March Madness or basketball-themed products and beverages on personal shopping trips, too.

Instead of risking losing out on the business, here are a few ways producers and business owners can increase sales by creating custom beverage labels for unique marketing opportunities:

1. Give Custom Printed Beverage Labels a Makeover All Consumers Will Appreciate

Not all products lend themselves to a custom printed beverage labels revamp, so it's important to remember that even if March Madness-themed labels on beer, wine and water bottles aren't fitting, it's a great time to consider a label makeover regardless. Lightning Labels offers manufacturers high-quality digital printing options and a lightning-fast turnaround time, transforming ho-hum products into all-star selections for March Madness games and beyond.

2. Custom Labels Offer Marketing Possibilities on a Budget

Some manufacturers pay big bucks to put their products on seasonal and themed display stands in stores in hopes they will attract consumers' attention, but that extra expense isn't required to make people pick up and purchase timely products. Instead, use custom labels for products in brick-and-mortar stores and online to remind people they are special, up-to-date and in line with current events.

3. Limited-Edition Labels Attract the Right Kind of Attention

It's not surprising that people are attracted to limited-edition items, but if they're throwing March Madness or basketball-themed parties, it could be just the detail to take the get-together to the next level. More exclusive products that mention specific teams or geographic locations also have the potential to appeal to an even wider audience, and basketball fans will want to collect these products in case their team makes it all the way this year.

Manufacturers can take this one step further by designing custom beverage labels that enhance and complement current marketing and branding efforts. What good is it to print updated beverage labels that won't remind consumers of the existing brand and company? Make sure to promote brand recognition to ensure people look for the product after March Madness ends.

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