Use Product Labels to Attract New Year's Resolution-Makers
This entry was posted on January 28, 2015.
Healthy Products Are A Central Part of Numerous New Year's Resolutions
Every year, many people's New Year's resolutions include losing weight, improving fitness and generally adopting a better lifestyle by buying healthy products, eating well and being more active. In fact, according to a University of Scranton study published in the Journal of Clinical Psychology, losing weight was last year's top resolution, while staying fit and healthy came in at No. 5 on the list.
Researchers found that although nearly half (45 percent) of Americans make New Year's resolutions, most of them fail to follow through on these vows, with just 8 percent succeeding in achieving their goals.
The Importance of Clear Product Labels
For shoppers determined to become part of the 8 percent and see their New Year's resolutions through by making healthier selections all year long, product labels are extremely important. However, facing a wall of brightly packaged variations of the same item can quickly get overwhelming, and consumers may feel intimidated by the sheer number of options available to them - especially if they're not used to pinpointing healthy choices. This is where clear product labeling is key. If your product is low-fat, low in sodium, gluten-free, vegetarian- or vegan-friendly, doesn't contain saturated fat or has any other selling point that's likely to appeal to people who are eager to make more healthful selections but aren't quite sure where to start, be sure to prominently advertise this attribute on the label.
Health Labels Can Make or Break Resolutions
Health labels can be a critical part of mobile-users' resolution adherence. It's no secret that mobile device ownership is increasing by the day - even if you haven't seen any statistics on the topic. The fact that more and more people seem to have their smartphones permanently attached to their hands serves as proof enough.
Mobile health and wellness applications have taken off in a big way over the past few years, coupled with the rise in smartphone adoption, and a lot of people rely on apps such as MyFitnessPal and Lose It! to track their exercise and caloric intake. Many of these apps include features that allow users to scan health labels and upload the nutritional information of each food product they ingest in order to add the data to their daily intake diaries. Unclear labels can impede this process, making it harder for resolution-makers to stick to their goals.
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