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Study Shows Benefits of Exercise Directions on Menu Custom Labels

Consumers Benefit from Custom Labels on How to Burn Calories

Consumers will soon begin to see custom labels on restaurant menus in the near future as a stipulation of soon-to-be-implemented healthcare reform. They may also see a different kind of label, too, after a recent study found menus with labels that denote the exercise needed to burn calories of a given food product help consumers make healthy choices.

That's what researchers at Texas Christian University found when they measured the effects of menus with and without exercise labels on college students.

Menus with Custom Label Stickers Effective
Researchers divided 300 students into three groups: receiving either a menu without calorie label stickers, a menu with calorie labels, or a menu with labels that include how many minutes of "brisk walking" are necessary to burn those calories.

Study findings then illustrated that those who dined off the menu with calorie/walking labels consumed fewer calories than those who did not use that menu version.

"This study suggests there are benefits to displaying exercise minutes to a group of young men and women," said Meena Shah, professor at TCU. "This is the first study to look at the effects of displaying minutes of brisk walking needed to burn food calories on the calories ordered and consumed."