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Supreme Court Asks If Minute Maid's Custom Bottle Labels Are Misleading

Coca-Cola Accused of Having Misleading Custom Bottle Labels
POM Wonderful is suing the soda company, claiming the custom bottle labels for Minute Maid Juice are misleading, reported Reuters. When labeling a product, companies have to be careful that packaging accurately reflects the contents of the container. On the other hand, Coca-Cola argued, its labels are fully compliant with the U.S. Food and Drug Administration requirements. The juice in question is labeled as "Pomegranate Blueberry Flavored Blend of 5 Juices," but the recipe is only 0.3 percent pomegranate and 0.2 percent blueberry.

Transparency Is the Best Policy on Custom Labels for Bottles
One of the issues with Coca-Cola's custom labels for bottles is that the label has a large picture of a pomegranate and blueberries on the front, but in actuality, these ingredients are not a large component. Seth Waxman, one of POM's lawyers, said evidence demonstrates that one-third of consumers who look at the label think that blueberry and pomegranate are the primary ingredients in the juice, The New York Times reported. While the labels meet FDA requirements, higher court justices still questioned whether the labels could be cheating consumers into buying the product without really knowing what was in it.