Pictures Can Speak Louder Than Words On Stickers And Labels
Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to consider incorporating illustrations into label design to catch shoppers' attention and communicate information more effectively to consumers.
Digital Label Printing Makes Incorporating Images Affordable and Easy
Lightning Labels' digital label printing can help businesses promote products and inform consumers effectively at a great price. When manufacturers had to rely on printing plates for labels and stickers, a film and plate had to be created for each label color. After mounting each film onto a cylinder and lining them up according, the labels would finally be ready to print, and it was by no means budget-friendly. Digital printing has since replaced that archaic process, making custom packaging and label-making easier and more affordable than ever for businesses of all sizes. With today's technology, labels can be printed in any color, and high-quality images come out clear and clean. Marketers may want a way to test various images to find custom labels and sticker designs that most effectively reaches the product's target audience. Digital printing makes ordering small batches affordable, so businesses can test product labels before ordering mass quantities. In addition, Lightning Labels can print multiple designs and can work with every unique manufacturer to find the perfect style and colors to complement the labels' images.
Two Ways To Choose The Right Images for Your Stickers and Labels
As manufacturers decide which illustrations best reflect their brand and products, here are some factors to keep in mind: 1. Choose Images That Can Be Understood On Product Labels From Afar It's important to remember that product labels are relatively small. No matter how visually stimulating an image is, if it's too detailed to be understood from several feet away or through a computer screen, it may confuse consumers. It's a good idea to keep images simple, but bold. The most simple brand logos are usually the ones consumers remember most. 2. Get Creative To Stand Out Online And In Stores Producers and companies want their products to stand out from competitors, both online and in stores. Unique, intriguing photos can attract consumers and make them pick up a product or click a link for more information. Consider altering image colors and photo size to achieve a fresh look. About Lightning Labels: Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook,Twitter (@LightningLabels), and Google+.