Since 2019, Lightning Labels second shift lead operator Henry Bobbit has had his hands full every day. He helps anyone needing assistance on machines, facilitates communication between departments, and ensures that completed orders ship out promptly. Along the way, he problem-solves, and leads by example.

As the company continues to grow substantially, his role has become even more important.

Sometimes, the best thing a product label can do is stay out of sight. If your company produces goods that have a unique color or texture, you may want to minimize the noticeable impact of your custom-printed labels, so the item can speak for itself.

In this case, you can get the best of both worlds — full label coverage and perfect visibility — by investing in custom labels made out of clear BOPP material.

One of the challenges when designing and printing labels and stickers for your brand is coping with harsh environmental conditions. If you could ensure your stickers and labels would always be used in clean, dry environments, you wouldn't have to care about label material and finishing treatment.

Of course, labels and stickers are often exposed to the elements — moisture, oils and other external factors can cause designs to fade, harming your ability to get a message acros

You can do a lot with a food jar. When you sell a product that comes in jars, anything from olives to jelly, you have options regarding your packaging strategy. Will you go with a colorful label, packed with colorful imagery, that wraps completely around the glass jar? Will you go with a sticker on the lid, leaving the color of the food to show through?

In between those maximal and minimal poles, there is an infinite amount of variety available regarding the size, shape, material and graphic style of your glass jar labels.

When you're planning to create new custom labels for your products, what should you look for in a label production partner? There are a variety of different traits that set label printing organizations apart, but one of the most important is also one of the simplest: What type of label printer equipment does the company use?

Digital label printing is a different process than flexographic label production.

Since so many different products can be sold in bottles, there's no one ideal bottle labeling strategy. Rather, it's up to your business to create bottle labels that fit your specific objectives and branding.

Bottle label production could mean using plastic or glass bottles, producing water or spirits, printing large custom labels that cover the whole bottle or small labels that let the color of the liquid show through.

Ever since the medical and recreational adult-use cannabis markets first emerged, there has been a buzz around these sectors. It's rare for a whole new product category to open up in the retail market, but that's just what's happened in the case of legal cannabis sales in the U.S.

If you're interested in entering this constantly expanding market, it's important to understand the ground rules to which producers are held.

Of all the do’s and don’ts to successfully market a cannabis company, consistent, complete, and committed customer service is the most important element.

Digital marketing, including social media campaign development and deployment, can be extremely critical to effective marketing. But, it needs to build on a solid customer service program supporting it to fill the bill. In the cannabis world, the complexities of constantly-evolving regulations, ever-expanding product/growing knowledge, and increasing product selection make customer service excellence even more vital.

Selling candles means convincing customers that your brand will bring warmth, comfort and pleasant scents into their homes. Your custom candle label design can play a large role in this sales process, which means it's worth thinking about putting time and effort into creating the best candle packaging possible.

A few separate elements go into this type of packaging design — you have to choose branding and artwork that clearly express your brand's point of view, while also including vital safety warnings and choosing materials strong enough to stand up to hea