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Extended Content Labels

Extended Content Labels

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Deliver More Information with Extended Content Labels

Extended content labels (ECLs) can help companies meet regulatory requirements, offer information in other languages or provide value-enhancing coupons

Brands that want to - or have to - include large amounts of information on their labels have creative options that can give them more space to work with. ECLs provide extra surfaces to work with by wrapping around a product. That extended space has multiple uses, and the ideal format will likely depend upon the industry in question. Some brands will use the extra surface for warnings, usage directions, ingredient lists or other text designed to comply with regulations. Others will opt to translate this information into multiple languages.

Extended labels help companies overcome the tension between branding and regulatory compliance. Extended content labels can have colorful and eye-catching branding on its surface, with essential ingredient information and directions under the label. Since the space under the label is a large, new canvas for designers to work with, companies don't have to limit themselves to just information that is needed for compliance purposes. Recipe suggestions, miniature catalogs and more can all go underneath labels.

Wrap-around Style

A wrap-around label is one that wraps over itself, and is the most common and simple approach to producing ECLs. Using our removable BOPP material, the label adhesive is engineered to be repositionable, which allows for removal and replacement. The label is designed oversized on one side, typically as a rectangle, and wraps around a product container 1.5 – 2 times. The light tack adhesive wraps over other areas of the label already applied, and can be removed to reveal the covered content, then reapplied many times over. Minimum order quantity for wrap around labels is 50 labels per version of art.

Top Material Choices for Extended Content Labels

Lightning Labels offers many material and finish options for companies aiming to meet demanding extended content label standards.

  • White BOPP is a polypropylene material designed to accept any color of ink and look great. No matter what a brand's imagery entails, it will come through clearly on White BOPP.
  • Clear BOPP is designed to create a see-through effect in any place where there is no ink. Brands using clear labeling materials for their ECLs can create visually compelling effects with transparency, using the underlying colors of their packaging.
  • Chrome BOPP is a shiny material that gives products a classy, eye-catching appearance. Labels made with Chrome BOPP catch light and naturally stand out.

Whatever a brand's objective for ECLs, or its particular approach to using these labels, Lightning Labels can be the ideal partner for this new project.

Call or email Lightning Labels to get a quote for your extended content labels.

Lightning Labels has been servicing the needs of our customers for over 19 years. We are extremely proud of our BBB rating (A+) and guarantee your custom label buying experience with us will be a positive one. Make your products stand out with custom labelsprinted stickers and custom bumper stickers from Lightning Labels. Simply call or email us to get a quote today! 

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