Important Elements of Custom Labels
You might have a product to sell that is unlike any other on the market. But the value of your good may not be realized by your target audience unless you succeed in creating quality packaging and labeling for it.
Many sellers dedicate a significant amount of time, money and energy to their products. However, there is rarely as much focus on the item's presentation. Most business owners are specialists in their field and, therefore, are capable of creating something that their customers will genuinely enjoy and benefit from. The problem, though, is that to effectively sell in today's increasingly competitive retail industry, you must also leverage the best-in-class marketing skills and solutions that help take your commerce initiatives to the next level.
The design of a package can make or a break a sale - and it would be a shame to lose out on revenue simply because you didn't spend as much time on perfecting the outer elements of the good as you could have. If you don't have the time, know-how or even patience needed to navigate the rapidly evolving field of consumer good packaging and marketing, you're certainly not alone. And that's okay. Because there are plenty of strategies you can use to bridge this gap in expertise and help create a stronger product package.
Below are three questions you should ask yourself before, during and after the process of creating custom labels.
1. Who Am I Targeting?
This may seem like an obvious question to ask yourself. And maybe you already have. But there is a major difference between knowing who your ideal customer is and fully understanding what appeals to them. Take millennials, for example. This age group is known for being drawn to brands that demonstrate their values and infuse a sense of meaning and purpose. Therefore, if you are marketing a product that you intend to be used predominantly by Generation Y, it would be extremely beneficial to weave a personal touch into your packaging. The more specific you get about your target audience, the better-equipped you will be to design a custom label that will most appeal to those individuals.
2. What Kind of Persona Do I Want to Embody?
Everything from the type of font you use to the product labeling to the colors you use in a logo can influence how a consumer perceives the item and, therefore, your brand. Getting a clear picture of the image and message you want to portray can help improve the power and effectiveness of your packaging. For example, luxury brands often use minimalist designs and capitalize on the "less is more" concept. If you want to demonstrate a sophisticated quality, you may choose a cursive font rather than a standard typeface.
On the other hand, if you are trying to position your product and company as being environmentally responsible, it would best serve you to use ecolabels and earthy tones in your packaging. Take it a step further by using 100 percent recyclable materials. Then you could also add a custom sticker that indicates your efforts to "go green."
3. Which Label Material is the Most Practical?
There are a wide range of factors you'll have to consider when it comes to the aesthetic design of your label and package. But don't forget that you also need to consider its function and durability. You could have an extremely expensive product, but if the labeling quickly deteriorates, it won't matter. Consumers will just assume that they were ripped off and that the item wasn't worth what they paid. Make sure the quality of your packaging reflects the worth of the item. How? By choosing a labeling material that is most compatible with the specific container.
Again, you may not be well-versed in the field of packaging and labeling and, therefore, not confident about the different options available to you, let alone which will best suit your product. If that's the case, it is highly recommended that you work with a custom label printing company that can help guide you through every step of the process.
As the expression goes, "the devil is in the details." And when it comes to creating custom labeling and packaging for your products, the more specific and strategic you are, the more successful you'll be.
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