When you're considering packaging strategies for your cannabidiol and hemp products, you need to give some extra thought and consideration to the evolving rules and regulations in this space. CBD label design is slightly more complex than for other types of therapeutic items.
It pays to follow the following five guidelines, which will help ensure your items get to store shelves with suitable custom CBD labels.
1. Verify How CBD Labeling is Regulated in Your State
The Food And Drug Administration, which is at work on a more permanent CBD licensing and labeling rule set at the federal level, has acknowledged that state and local authorities hold differing positions on CBD regulations. Due to the patchwork nature of the current rules, you should be aware that interstate sales of CBD-based foods is illegal, and stick to the version in your own state when creating packaging deigns.
2. Ensure Your CBD Labels Correctly Identify Your Products
The difference between a successful product launch and expensive recall can come down to the language you use on your custom CBD labels. For example, the FDA has been especially critical of items that make unproven health claims. Ensuring you use the right designation for your goods and the labels don't contain unapproved promises about medical value is an important part of the labeling process.
3. Check for New Regulations Often
One of the defining features of CBD labeling laws is their constant flux. The FDA reaffirmed its role as the agency responsible for CBD and hemp derivatives as part of the 2019 Farm Bill, but its official policy on CBD products is a work in progress. If it's been a while since you last printed CBD labels, you should verify that the rules you were following are still valid.
4. Choose the Right Material and Finish
In addition to making your labels compliant with relevant rules, you should ensure they are tough enough to avoid damage in transport or on store shelves and visually attractive enough to draw customer attention. With the CBD market heating up, your sales strategy may depend on providing the best-looking, most professionally packed items on store shelves.
5. Work with an Experienced Partner
You don't have to go it alone when you need custom CBD labels. Lightning Labels has been assisting companies in the CBD, hemp and cannabis fields for as long as these products have been legal to sell. With superior experience, highly responsive customer service and an effective all-digital printing process, Lightning Labels can help your products reach their potential.
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