As the vaping market continues to grow, with competition increasing daily, it becomes even more important to develop packages and vape product labels that are strategically planned and executed for maximum impact. Here are five critical items to assure success with your vape product labels:
1. Target Audience?
First, ask yourself the question "who are you selling to?" This makes a big difference in terms of vape product label presentation style and approach. The same promotional techniques used for older consumers do not necessarily succeed with younger generations. These groups' attitudes, tastes and perspectives vary greatly, especially in terms of visual appeals that work or product formulations that are targeted to certain ages. When creating vape product labels, you'll want to emphasize your strong points with those distinct audiences in mind.
2. Unique Products, Unique Names
With so many vape product labels on the shelves, you need to find ways to stand out from the pack. A distinctive or unusual name is the first step. One of the newest products on the market, the JUUL e-cigarette, has managed to capitalize on its unique packaging and delivery system that people now refer to the act of using it as "JUUL-ing." The more unique a name you can create, the better your products can fare in the long run.
3. Eye-Catching Vape Product Label Graphic Design
Vape label product design may be an art, but it's also a practical, functional one. The most imaginative graphics may look great on paper, but if they don't attract attention and communicate clearly at the retail level - that means legibly - then the risk of your products falling behind more visually exciting competitors. Finding a talented graphic designer to help you do this is vital.
4. Regulatory Concerns
Vaping and e-cigarettes are subject to government rules and guidelines. The U.S. Food and Drug Administration, for example, regulates the manufacture, import, packaging, labeling, advertising, promotion, sale and distribution of vaping products. So certain information must appear on your packaging if you want to continue marketing your products without fines, penalties or other enforcement actions.
5. Other Important Considerations
Numerous techniques can help distinguish your products from others, including:
- The use of special inks (for example, gold or silver).
- Unusual vape product label material (clear, high-tech, high-gloss, high-contrast or eco-friendly).
- Vape product label shape and size, different packaging (a container that is out of the ordinary).
- Multiple or variable versions custom vape product labels for specific promotional purposes).
As you develop your vaping products, a good place to turn for assistance is a company like Lightning Labels, which has years of experience printing the kind of attention-getting labels that produce results in a competitive retail environment.
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