Make Handmade Products Fly
Relatively simple, mass-produced products will often have simple decals, stickers and labels on the packaging, and that is fine given the fact that these items are a dime a dozen, so to speak. However, if you produce handmade products and are looking to make some waves this holiday shopping season, you might want to consider looking into festive stickers that will ensure the aesthetic of your items' packaging shows the same care as what is inside.
Holiday stickers can glam up your handmade products to boost their appeal on the shelves and the Web, all the while ensuring that the custom, carefully crafted items are consistently themed. Considering the fact that consumers are increasingly in favor of limited edition and handmade goods, this can be a boon to marketing efforts and branding initiatives, thus giving you a better chance at maximizing revenues in the busiest shopping season of the year.
First and foremost, you will want to ensure that the stickers and labels used make it clear that the items have indeed been handmade. If you do not, customers might have no way of distinguishing between your products and the mass-produced ones that are next to them on the shelves. In addition to the designation of handmade crafting, you will also want to spruce up the labels a bit to reflect the festive spirit of the season, perhaps adorning them with Christmas, Kwanzaa or Hanukkah imagery.
Custom holiday stickers can be used to get a bit more creative with the packaging on products, allowing you to knock several birds down with one stone. For example, you can promote the holiday shopping season, your brand and the fact that the product was handmade in one fell swoop with the right design on the stickers. Chances are this would be relatively difficult to achieve with a standard boilerplate label or sticker scheme, and custom options are available that will not break the bank.
Get marketing and product management employees involved in the conception of these designs, and run them by the sales team to ensure that they are covering all of the bases intended.
Hit the Ground Running
Black Friday, Small Business Saturday and Cyber Monday are all just around the corner, so the time to get moving on these projects is now. Customized holiday stickers will certainly take a little bit of time to design and conceptualize, but you can look to a reliable label service provider to ensure your orders are returned in time for the big shopping weekend.
Lightning Labels offers a range of label, sticker and decal services, each of which can be customized to fit your specific needs and objectives, while turnarounds on orders are among the best in the industry. To ensure that your handmade products fly off the shelves in a few weeks and bring your brand up ahead of 2016, get moving on custom labels today.
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