Celebrate National Blueberry Month by Jazzing Up Produce Labels
This entry was posted on July 13, 2015.
As Blueberry Harvest Season Peaks, Update Produce Labels
According to the United States Highbush Blueberry Council, an agricultural promotional group composed of farmers, importers and processors, the North American blueberry harvest kicks off in April and draws to a close in September. With the peak of the season falling right around Independence Day, it's no wonder July is National Blueberry Month in the U.S., representing the perfect time for blueberry and other fruit-sellers to update their produce labels for summer.
This month, people in and around certain areas across the nation - Bethlehem, Pennsylvania; Portland, Oregon; Chincoteague, Virginia; and Ely, Minnesota, to name just four - will be heading to their local blueberry festivals. With blueberries everywhere attendees look, producers need a way to differentiate their offerings from the pack, which is where custom labels truly come in handy.
Labels for Canned Goods Make Produce Stand Out from the Crowd
Of course, the benefits of using standout labels for canned goods aren't only limited to blueberry festivals. The summer is also peak season for farmers markets, where sellers come from far and wide to showcase everything from handmade arts and crafts to baked goods and fresh produce. Whether your specialty is blueberry jams, pies, preserves or simple, unadulterated cartons of blueberries, using crisp, vibrant, professional-quality food labels is a great way to attract shoppers' attention and present your brand in a positive light.
That being said, labels that score highly on aesthetic appeal but not so well on functionality could end up inadvertently giving your business a bad reputation. Given that so many people are in the habit of washing fruit before they eat it, it's vitally important for carton labels to be durable enough to stand up to a soaking. Moreover, unless you're dealing with a true blueberry fiend who downs every single berry in one sitting, it's safe to say that your offerings are destined for the fridge and maybe even the freezer, so your labels also need to hold up to cold temperatures.
What Makes Good Fruit Product Labels?
There's no one-size-fits-all approach to crafting great fruit product labels, but generally speaking, fruit stickers and labels should be both eye-catching and informative. While blueberries come in cartons and are much too small to feature individual labels, stickers that adhere directly to the product are an option for larger fruits - and taking this approach can also save on packaging costs. Meanwhile, fruits that must be packed into boxes are traditionally showcased in clear containers, so see-through labels can be helpful to maximize visibility for this kind of produce.
Everyone knows fruit is healthy, but different kinds have different benefits, and blueberries are no exception. According to Medical Daily, blueberries are low-fat and low-calorie, high in fiber, manganese and Vitamin C, great for improving heart health and brain functioning, and a powerful weapon in the fight against cancer. Why not put some of these attributes right on the label?
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