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The Importance of Design in Product Label Creation

The Importance of Design in Product Label Creation. Standout Labels Offer Much More Than Just Information

When you get right down to it, stickers and labels exist to serve a function: making shoppers aware of what product lies inside a box, bottle, carton or other container, as well as imparting other important information about the item, such as its place of origin, the company that produced it, the ingredients and processes used to make it, and anything else consumers should know. That being said, just because labels are necessary, this doesn't mean they should be boring. In fact, standout labels can have a significant positive effect on sales simply due to the fact that they demand shoppers' attention.

What Makes Unique Labels… Well, Unique?

When every product has a label, companies must focus on making their packaging stand out from that of their competitors. Design is what makes unique labels truly different from the rest, but uniqueness can cut both ways. Just as a design that's superior to the other offerings on the shelf can make an item seem particularly appealing to consumers, one that misses the mark can be a real turnoff. The latter will still separate products from the pack, just not in a positive way. There are many aspects of design that businesses can use to set their packaging apart, including:

  • Color
  • Label shape and size
  • Label texture and finish
  • Typeface
  • Size and placement of product name and company logo
  • Information about attractive attributes ("Fat-free!" or "Made in the USA," for instance)

How Can Custom Printing From Lightning Labels Help?

The first step toward making a particular company's products seem more compelling than those being sold by its rivals is to come up with an eye-catching design to attract shoppers. However, even after a product has consumers' attention, there's still another hurdle to jump. This is where the quality of the label comes into play. A cheap-looking label with low-quality printed images, washed-out colors and illegible text - especially the small font sizes often used for nutritional information and ingredient panels - doesn't exactly reflect well on a company. Custom printing from Lightning Labels will head off any negative associations at the pass, delivering professional-grade labels that are vibrant, durable and easy to read, all while still being affordable. Smaller enterprises may not have the budgets of multinational corporations, but shoppers shouldn't be able to tell that from their labels. For businesses that use Lightning Labels, such differences will be indistinguishable to consumers' discerning eyes.

Don't Wait to Get Custom Labels and Stickers

Some companies make their customers wait weeks for custom labels, but Lightning Labels will turn your custom stickers order around in 48 to 72 hours. Speed is frequently associated with paying through the nose, but that's far from the case with Lightning Labels. In fact, Lightning Labels offers free ground shipping for online orders in the United States and Canada, plus no plate fees, setup fees or added fees for unlimited color. Make your labels stand out with Lightning Labels today!