Custom Labels For Beauty Products

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    Case Study: Truly You Skincare

    TrulyYouSkincare

    Founded by 13-year-old Nicole Ayoub in February 2016, Truly You Skincare faces the challenge inherent with most new product companies: Produce a high-quality product with professional- grade packaging on a do-it-yourself budget.

    Nicole, with the support of her mom Michele who provides oversight and guidance, formulated and manufactured the skincare products themselves, but found the labels lacking. “At first, the labels weren’t oil-resistant and waterproof. They were falling off and looked bad, which made us look bad to buyers and retailers,” says Nicole. The company needed to engage a custom label printer partner that would deliver consistently professional results, while keeping costs low and staying nimble to fast-changing circumstances.

    SOLUTION

    Lightning Labels Customer Service Representative Bianca found a way to keep costs low, provide labels Truly You Skincare could be proud of, and ensure fast turnaround to meet “just in time” deadlines. This helps keep their expenditures closely tied to immediate fulfillment requirements. In addition to printing small label quantities very quickly, Bianca had to ensure keeping delivery charges under control.

    “Bianca’s been terrific,” says Nicole. “We were going to take advantage of a 20% off coupon at the time of Hurricane Matthew. Storm disruption made us miss the deadline. She honored it post-hurricane. That extra 20 percent makes a difference. I feel like everyone is part of the business. Everyone is helping us succeed.”

    Nicole emphasizes, “If you want to create a big-name brand with low-quality label printing, it won’t work. We found out the hard way that the eye won’t be drawn to the product if it has a bland label, or one that doesn’t weather the elements well. We were afraid of hiring a professional label company, but ended up surprised and pleased. We have a great looking product that’s an easier sell for retailers. And we have another set of eyes for quality control — Bianca watches everything like a hawk.”

    OUTCOMES

    Cost-savings over do-it-yourself: When all is said and done, Truly You Skincare has been able to get professional wraparound and top labels for the same price as one label printed on their own. Notes Nicole, “We wasted so many labels before. Every time we printed, there was no consistency. This is much better quality…and much better consistency—so it’s a win-win.”

    Labels as they’re needed—no more, no less: “With Lightning Labels, we don’t have to order a thousand labels to get reasonable pricing. They have enabled us to have a profit margin even ordering 100-200 labels at a time,” says Nicole.

    Blueprint for growth: Truly You is expanding its retail and direct sales channels, as well as its product line. Nicole is wasting no time building the company. “We’re getting a lot of personal sales. We’re working on getting more retailers. And we’ll expand the product line as soon as we get the current line rolling along and as inspirations occur,” notes Nicole. “Being outdoors this past summer helped us conceive a lotion stick and bug repellent in one, featuring natural essential oils.” The company currently offers lavender, citrus lemon and grapefruit body scrubs, “Body Meringue” emollient cream, and a Lavender Lotion Stick.

    trulyYouLogo

    About Truly You Skincare

    Truly You is a natural and organic skin care company based in New Canaan, CT featuring 100% organic natural ingredients. Truly You does not use parabens, phthalates, or petrochemicals. Nicole Ayoub’s ongoing struggle with eczema prevented her from using most conventional skin products. Developing products that she, and everyone else, could use became the rallying cry that led to founding Truly You Skincare. Core ingredients in the company’s three flagship products—body scrubs, body meringue, and lotion stick—are:

    • Unrefined Organic Virgin Coconut Oil: provides deep and long lasting moisture, contains essential fatty acids and proteins, promotes healthy skin cell growth and is full of antioxidants to protect skin.

    • Shea Butter: provides lasting moisture for dry or damaged skin, stimulates collagen production, improves skin elasticity and promotes skin regeneration.

    • Organic Beeswax: seals in moisture for long lasting nourishment and acts as a protective barrier on the skin’s surface.

    • Organic essential oils: lavender, citrus lemon, grapefruit and peppermint.

    TrulyYouSkinCare

    About Lightning Labels

    Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer ’s labeling needs. Whether it’s wine labels, food labels, bath and body labels, promotional labels—or any kind of colorful label/sticker that needs to be custom printed—Lightning Labels can get the job done. Lightning Labels strongly supports the use of environmentally-friendly printing materials and technologies.

  • Designing Beauty Product Labels Customers Will Notice

    Catching the Eye with Custom Labels

    When it comes to marketing your beauty products, packaging is one of the major ways to reach an audience. Marketing and other forms of customer outreach are important, but when it comes down to a shopper in a store making a choice about what to buy, it's your label design that will sway the buyer one way or another. If you've gone several years without refreshing your product labels, now may be the time to change. Working with third-party printers is an easy way to add new flair to your entire line of offerings, enabling quick and effective changes of branding.

    What Works in Beauty Package Design?

    When creating new imagery for cosmetics and other beauty needs, it pays to focus on proven concepts that customers naturally react to. Cosmetics Design recently spoke with brand strategy firm CEO Terri Goldstein about what shoppers are looking for when they search for beauty products. Before sharing her expertise, Goldstein reiterated that it is truly important to create a good visual impression, because more than three-fourths of purchase decisions regarding these types of products are made while customers browse, rather than in advance.

    The strategist told the source that when it comes to designing a package for a beauty product, color is the most important element. The color of an item is the first thing a consumer will recall when thinking of that product, so it's worth working on compelling hues to spice up custom labels and other parts of the visual presentation. Since shoppers typically spend only 5 seconds looking at a single item on a store shelf, complex branding elements aren't as important as picking a distinctive, memorable color.

    Further down the memory hierarchy is text - but that doesn't mean this isn't an important part of branding. Goldstein went on to note that when the words on a box are friendly and conversational in tone, the package becomes its own salesperson. The emotional reaction to a well-phrased statement on a beauty product label can be compelling, adding one more element that makes the item memorable. Any given shelf will have dozens of beauty products, and anything you can do to ensure yours stand out is worth a try.

    Making Smart Visual Choices

    There are dozens of little decisions that go into designing a great new visual identity for beauty products. Packaging Digest delved into a few more of these ideas, explaining the differences between different sub-categories of items and the divergent reactions customers have. For instance, some products receive a bigger boost from having promised results printed on the label. The source indicated 94 percent of skin-care item purchasers are influenced by listed benefits. That percentage is slightly lower for cosmetics and personal grooming products, 80 and 79 percent respectively.

    Benchmarking Co. managing partner Denise Herich, writing for Packaging Digest, explained that it pays to think like a customer when deciding what to print on a beauty product label. If you were about to select one of these items, what would you want to know before leaving the store. While text is sometimes considered a secondary consideration when it comes to labeling, it is your big chance to make a pitch to the audience and let people know what your brand promises and stands for.

    Brand storytelling may be the key theme when it comes to creating a compelling label design. Herich explained that you are creating a narrative when you create a package, carrying over from the themes expressed on your website and other branded locations. People who have seen your brand in other contexts will want continuity and the carry-over of elements they recognize. Those who are discovering your products for the first time in that store will want a capsule summary of why your offerings are great.

    Time for a Line Refresh

    Of course, you may believe that you can't afford or handle a rebranding effort or new labeling strategy at the moment. This is a natural reaction, considering that there is pressure to make the new look as strong as possible. However, in the era of digital label printing, it's just not true. Buying a new batch of product labels is now a quick and affordable process, no matter how many or few you need. The items purchased from providers such as Lightning Labels are sharp and colorful, bringing a high-quality look to your items that can draw customer eyes.

    With so many people browsing stores without having decided on which brand of beauty product to purchase, you can't afford to have a nondescript packaging strategy. There's no sense in passing up the last-minute interest of shoppers and losing out on their business. It's up to you to decide on a strategy that brings your consistent and strong branding out onto store shelves, then work with a trusted labeling partner to bring that vision to colorful life.

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