Designing a Stand-Out Sticker for Your Sports Team
This entry was posted on June 17, 2014.
Sports Stickers Are Perfect for Fans, but Schools Need a Good Design First
Athletics are generally a rallying point for schools at all levels, so why not let fans show where their allegiance lies through sports stickers? The numbers don't lie - a study conducted by Marist Poll found that more than half of U.S. residents are college football fans, while college basketball is quite popular as well (39 percent of sports fans tune in, according to a report from ESPN). Even local high school-level sports tend to have a notable following.
Schools looking to capitalize on the interest in sports can use stickers to drive additional revenue while empowering fans to show their pride in their teams. Stickers can be sold as standalone products, such as bumper stickers, or they can be attached to other promotional items, such as mascot figurines or key chains.
Designing Stickers for School Sports Teams
Selling stickers can be a great revenue stream for schools in regions where collegiate and academic sports are quite popular. However, as is the case with any branded memorabilia, educational institutions need to design an eye-grabbing image or else people may not feel compelled to purchase sports merchandise.
Complex magazine noted that sports logos don't need to be the product of some multi-million dollar branding investment, as many of the most popular sports franchises today have icons designed by ambitious amateurs. The important thing with designing a school sports team logo is crafting an icon that will stand the test of time while simultaneously calling upon local heritage.
Although not a college sports team, the original logo of the now-defunct Seattle Supersonics is a great example of what schools should look to accomplish. The basketball team's icon contained the local Seattle skyline inside a basketball, making the logo relevant both to the region and the sport.
Printing Designs on Customized Stickers
Once a logo has been designed, schools can begin printing it on customized stickers and other merchandise. Custom stickers are incredibly versatile and can be printed to fit items of a number of different sizes and shapes. It doesn't matter whether schools want a weather-resistant sticker to decorate an arena or just want a small sticker for a key chain, there are stickers that will suit educational institutions' every need.
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