Eco-Friendly Labels

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    Recycled Labels Help Sell Your Craft Products

    Recycled Labels Are Rustic and Eco-Friendly

    Craft labels have to shoulder a lot of weight. When you turn your crafts into a business, you're entering a marketplace full of established companies. While these big producers tend to have copious marketing budgets, your items' packages are often your main way of getting your message out. You need to make sure your labels are as effective as possible at communicating your brand identity.

    That identity may be aligned with eco-friendliness, responsible consumption and handmade rather than mass-produced goods. If so, earth-friendly recycled labels like those from Lightning Labels make the perfect finishing touch for your craft project's look. Giving this distinctive aesthetic to your items can position them effectively within your particular market, carving out a space to thrive. March is National Craft Month, which means it's an appropriate time to focus in on your homemade items' branding and help them live up to their potential.

    Green Labels Set The Tone

    Authenticity and responsibility can set your small brand of products aside from the corporate giants making similar products. Creating a unique visual style will help enhance your appeal, and recycled labels can accomplish this feat. Working with Lightning Labels, you can get high-quality, durable labels made from one of several post-consumer-goods materials. Some of these have a rough feel that underlines your natural credentials and plays up your items' handmade nature, while others are sleek and versatile, allowing you to pick any messaging style you choose.

    Eco-friendly labels are especially helpful when your brand stands up for green causes publicly. Using sustainable materials in craft product labels shows that you aren't just talking about the issues, but actually following through on your values. This kind of unity of messaging and packaging can give consumers the confidence they need to take a chance on a small, local brand of products. Once you've convinced shoppers to buy an item once, the quality of your products can convince them to stay.

    Saluting the Craft Professionals

    Creating crafts is a passion shared by millions around the world, but not just anybody can turn a hobby into a thriving business. Your decision to make the jump is an admirable demonstration of your confidence in the products. It's great to back this confidence up with ideal packaging solutions which will help ensure your hard work doesn't get lost in the shuffle. During National Craft Month, it's a great time to either launch a new business based on handmade products or revise the labels of your current offerings to maximize their appeal.

    Eco-friendly labels are one way to update an item and make sure it gets noticed. If that doesn't fit your brand's plans, Lightning Labels can still help. The company offers a huge variety of custom label materials and finishes. Even if your products need tough labeling solutions - for instance beauty products stored in wet bathrooms or candles, giving off heat - Lightning Labels is a partner you can turn to. Craft products are an exciting corner of many a market, and if they're labeled well, they can really stand out.

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  • Use Recycled Kraft Paper Labels for an Environmentally Friendly Product Label Option

    Earth-friendliness Promotes your Products

    People have more choices than ever today when it's time to buy a product. This means you'll have to find an edge, something that makes your items stand out from the pack. Eco-consciousness could be that advantage, and environmentally friendly product labels are the perfect way to promote this approach. If you wrap a nominally green product in a highly synthetic label, it could create dissonance and undermine your main objective. Fortunately, there are plenty of materials you can use to create a 100-percent eco-conscious presentation. For example, recycled Kraft paper labels are versatile and useful while having a low impact on the environment.

    Consider Recycled Kraft Paper Labels

    Combining an "earthy" appearance and the assurance of 100-percent post-consumer content, Kraft Labels can become the face of your earth-friendly brand. These labels aren't laminated, which fits in with the raw and green feel they provide. Despite their rustic look, these labels are not fragile and can be machine applied to items en masse to keep a steady stream of your products to shelves.

    Consumers today have become highly interested in protecting the planet, and seeing 100-percent recycled content in labels may be the push millennial shoppers need to decide on a brand. In an era when every imaginable kind of product has dozens of competing versions on shelves, this environmental edge can help your items stand out.

    Willing to Pay More

    Shoppers today are interested in buying from brands that are earth-friendly in their approaches to packaging and products alike. According to Nielsen, millennials and members of the following generation - Generation Z - are interested in products that come from environmentally conscious companies. The source explained almost three-fourths of millennials feel that way. Even 51 percent of baby boomers, individuals from a generation that developed its retail tastes well before the current era, are willing to pay more for earth-friendly products.

    Packaging plays a part in influencing thinking. Among consumers willing to pay more for eco-friendly products, 53 percent told Nielsen earth-conscious packaging is either a heavy or very heavy purchase determinant. Also important to these consumers is that items come from a trusted brand. Creating a cohesive and green brand image could help you become one of these top sources.

    How it Works

    A recent Northstar Recycling blog post focused on how Kraft paper is recycled. The source noted that heavy use of the paper means there is always leftover stock to recycle and turn into a next generation of wrappers and labels. Turning old stock into a new raw material means sorting, collecting and milling the product. Companies around the world have committed to this process and are always looking for new uses for the material. The Kraft Labels offered by Lightning Labels are all recycled from post-consumer goods, meaning they directly reduce waste.

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    If you're trying to reach out to millennial consumers as an eco-conscious ally but haven't taken care of your labeling materials, a key piece of the packaging puzzle is missing. When you make the change to a new material, you gain a valuable new marketing bullet point, something that can make shoppers feel good about the choice they're making.

    Working with Lightning Labels means this process doesn't have to take long, either. Lightning Labels, true to its name, is capable of lightning-fast turnaround times on your orders. Recycled Kraft Labels aren't even the only earth-friendly option available for your products. You may prefer to use Vellum #60, which is also made from 100-percent post-consumer goods. Or maybe Earthfirst PLA is more suited to your products. This option uses biopolymers in place of petrochemicals. If your brand believes in green practices, Lightning Labels can give it its face.

  • Eco-friendly Labeling May Provide A Breakthrough with Millennials

    Passion for Earth-friendly Packaging

    What defines the millennial generation? Ask 100 people and you'll get 100 answers. Some say millennials are socially responsible optimists. Others state that they're too consumed with digital interactions. Still others find them to be hard workers who have erased some of the boundaries between home and business life. One common thread in overviews of young people today, however, is their interest in things good for both them and the earth. Marketers can make headway with millennials by creating raw, healthful and environmentally friendly brand images.

    One of the most effective ways to define a company is to generate a new labeling strategy. If you're in the process of carving out a new identity for your company - or underlining traits that have been there all along - consider working with custom product labels. There's always a chance people will miss an advertisement or decide not to go to your website, but packaging is right in shoppers' line of sight, nigh-inescapable. Brand images that appeal to the earth-friendly interests of young shoppers may prove hugely valuable, especially if you walk the talk and use environmentally kind materials.

    Follow the Trends

    BrandCulture's Eric Pinckert recently explained for CPI Financial that the quest for more environmentally conscious or responsible brand images is a major 2017 trend. The author noted that minimal packaging and the use of recycled materials in both labels and the products inside the boxes and wrappers will be persistent themes. Truth is the key word here, with millennials and Generation Z interested in ensuring the companies follow through on their rhetoric and actually use materials that keep the earth safe.

    The expert noted that transparency will have to be more unfiltered in 2017 than ever before, and the trend will extend to all corners of a company's image. This will have an impact on what should and shouldn't go on labels, as well. Pinckert warned that a lot of text stating that a company is real and authentic could ring false. Instead of just writing out promises, brands will have to follow through and make promises they can keep. Working with truly earth-friendly materials in both items and labels is one example of walking the walk in this way.

    Natural, recyclable items are a stark contrast to the mass-produced consumer products of recent decades. Imagine seeing an item with a recycled label, perhaps a product that is itself biodegradable, next to an equivalent in a plastic package that could end up polluting the ocean or staying in a landfill for ages. The choice is clear and, as Pinckert noted, young people may prove willing to pick a more expensive option if its labeled durably.

    Design considerations

    When dressing your brand up to appeal to young consumers, every single decision can point in an earth-friendly direction. This kind of consistency tends to create an intuitive experience, showing a consuming commitment to being both health-friendly and earth-conscious and marking you as a company that has good intentions. Food Business News reported from the 2016 NACS snack industry trade show, where Lehi Valley Trading Co. Director of Marketing Jacque Taylor described the process of creating a clean, millennial-friendly brand image.

    Taylor, in slight contrast to Pinckert, explained that it's important to produce labels affordably enough to keep the cost of food products down - but once you achieve this level of value, it's important to create an image that pleases the audience with natural overtones, from the selected colors to the chosen imagery. Creating a label means summoning a mood, and the more the package evokes nature and wellness, the better it will be with earth-lovers.

    "In going into the design itself, we knew, for example, the millennial consumer is looking for natural, eco-friendly. Natural, eco-friendly label design was one of the things we incorporated," Taylor told the news provider.

    Working with an Expert Partner

    When designing an eco-conscious image, it's important to get the details right and work with a partner that can give you a thoroughly green option while keeping costs reasonable. Lightning Labels can deliver with its multiple recycled label options. Kraft labels, for instance, are made of 100-percent post-consumer waste materials. Their appearance is natural and earthy, and they are tough enough to be machine-applied en masse. Kraft isn't the only option, either - Vellum labels are also made from 100 percent recycled content.

    While not recycled, Earthfirst PLA labels offer a different take on nature friendliness. This material is similar to ones made with petrochemicals, but is made with Polylactic Acid, a corn-based biopolymer. No matter what kind of image you're going for, Lightning Labels can not only get the intended effect at a reasonable cost, it can give you an earth-friendly approach your customers will appreciate. Your products won't just look like they're eco-positive, with the right custom labels they can walk the talk.

  • The Success of EPA's New 'Safer Choice' Label

    The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labeling.

    When it comes to cleaning and household products, though, it seems things are a little more complex. Of course, the same principles of health and safety apply. Most consumers would agree that, if possible, they would like to avoid products that contain harsh or hazardous chemicals. Many might assume that, if it is on store shelves, it can't be that harmful. But, as Vermont Public Radio recently pointed out, the Environmental Protection Agency is responsible for regulation of chemicals - and its governance has been somewhat limited by the Toxic Substance Control Act.

    Discovering a Labeling Loophole The source pointed to some events that demonstrate the conflict between the court and the EPA, such as hazardous levels of PFOA being found in New Hampshire, Vermont and New York's water and when EPA was prohibited from banning asbestos in the early '90s. These are just some examples of instances that helped drive the EPA to its development of the Safer Choice Label program - a voluntary initiative aimed at providing companies - and consumers - with a better way to further evaluate the safety of chemicals in products.

    "We realized was that, if we put a simple label on a product that people can see - we put that on a product that is safer, it's a safer choice for household products - that people will respond to that, that consumers will regulate with their dollars," EPA Top Administrator Gina McCarthy explained to the source. She added that the organization is extremely thorough in its science-backed research. And the terms of the Safe Choice program are pretty simple and straight-forward.

    "If a chemical has data, which shows that it's got potential health effects for people or effects for the environment, we don't allow it to be used in program," said program manager Clive Davies. "[J]ust because it's allowed at low level, doesn't mean it's safer. So we only allow the safest possible chemicals."

    EPA Label Gaining Popularity Among Companies Although the labeling program was initially introduced over two decades ago, it has recently undergone a rebranding and received a new logo. And it seems it has had a positive effect. For example, according to VPR, Seventh Generation, which previously steered away from using logos, liked the idea behind Safer Choice so much - and what it represented - that it decided to have its laundry detergent products certified.

    Seventh Generation isn't the only business to recognize the value of this kind of safe labeling. Over the past year, there has been a 30 percent jump in Safer Choice label review requests. This year, Clorox was the recipient of a "Partner of the Year" award from the EPA. Even retail giant Walmart has joined in, promising to bring private-label products to Safer Choice standards.

    There are a lot of factors businesses need to take into consideration when creating their product labels. However, given the rising popularity of the Safer Choice program among major brands, companies committed to demonstrating environmental responsibility and prioritizing the health and safety of its consumers would be well served by being approved to add the logo to their product labels.

    On its website, the EPA offers some guidance on the new Safer Choice Label. After submitting chemical data, sellers will have their requests reviewed by a third party. Whether they are waiting approval or not yet sure about committing to the program, it is highly recommended that businesses - at the very least - look into what chemicals and harmful substances are listed by the EPA, and take proactive and preventative measures to eliminate them from their own products.

  • Important Pesticide Information to Include on Lawn and Garden Labels

    Guidelines for Labeling Home and Garden Products

    If you make and/or sell your own goods, there are a lot of regulations and guidelines you have to pay attention to. Making sure you adhere to the mandatory requirements is imperative if you want to avoid fines or legal ramifications. But, many times, it is also important for ensuring consumer safety.

    Today, shoppers are going increasingly conscious of the ingredients used in the products they purchase - especially if they consume the goods, like food and beverage items. However, this scenario can be slightly different for products that contain known chemicals and harsh ingredients because they are meant to - as is the case with pesticides.

    In order to get their garden or lawn looking spectacular, many people need to use pesticide and other lawn products. If you are a maker of these goods, it is crucial that you are careful, strategic and aware of the information you are including when printing the product labels.

    According to Broomfield Enterprise columnist and CSU Master Gardener Ann Montague, the United States Environmental Protection Agency regulates pesticides and brands must register each one before selling them - and this process includes the pesticide product labels. The information on the packaging of these items instructs consumers on how to use the formulations. And such guidance shouldn't just be treated as suggestions but, rather, legal requirements.

    What to Print on Pesticide Labels

    The signal words used to indicate its hazardousness or toxicity follow a scale. For example, on pesticide and insecticide product labeling, "warning" means it is marginally toxic, "danger" highly toxic - possibly even corrosive - and "caution" is used when it is moderately dangerous. If it can be severely damaging if it enters the body - either through consumption, inhalation, or exposure to skin or eyes - then it should be labeled "poison." All of these terms should be printed in large font, prominently displayed on the front of packaging.

    It should be noted that, as pointed out by the EPA, this policies are for both inert and active ingredients of the product.

    Obviously, considering the powerful and potentially dangerous effects of these chemicals, it is important that if you sell these home and garden products you also include steps for safety in the event that a person does come into contact with the substance in a way that is not intended. In addition, Montague added that it is critical that lawn and garden labels also include information regarding the time when a consumer should use the product for optimal results and effectiveness. For example, what temperatures are best for applying it to the plant, as well as when it should be reapplied and the conditions in which it should be.

    Furthermore, makers are required to disclose what the exact pest, insect, disease or weed is that the product is used to kill or prevent. To ensure they keep not only their lawn, but home, health, environment and loved ones out of harm's way, users need to make sure they carefully follow all of the instructions labeled on the home and garden product. But in order to help them do that, sellers have a responsibility to make sure they are going above and beyond to provide consumers with the most accurate, detailed and useful information possible.

    Other factors that you should take into consideration when designing custom lawn and garden labels are the quality of images, as well as the packaging materials used. Working with a quality label printing partner to make sure you are maximizing the potential of your products can help streamline operations and significantly improve your bottom line.

  • 5 Things Millennials Look for In Product Packaging

    Marketing Your Products to Generation Y
    Most businesses understand the pivotal role product packaging and labeling play in marketing. Everything from the colors and fonts to the graphics and wording on an item's container can influence the buying decisions of shoppers. However, when designing labels for goods, it is crucial that the seller takes into account the specific preferences of the target audience. 

    The millennial generation, which includes those born between 1981 and 2000, is now the largest demographic in the United States. According to Processor News, these individuals account for more than a quarter of the country's population and, collectively, represent about $200 billion a year in purchasing power - clearly making them an essential group for brands to market toward.

    And there are a number of noteworthy differences between millennials and previous generations. For example, they are the first to have grown up in the age of the Internet, which has contributed to their general need for instant gratification and growing expectations of getting the solutions and services they need at lightning speed. It is important that businesses understand that traditional product marketing tactics used on the baby boomer generation, for example, may not be as effective with Gen Y. 

    Below are some of the most important things millennials look for in product packaging and labeling today.

    1. Authenticity
    Given the rapid proliferation of mobile devices, increased channels of communication and instant access to the Web, millennials are more informed and connected than ever before. Therefore, they aren't as likely to take the claims made by a brand at face value. In fact, some would argue that they are especially skeptical about advertisements and promotions. They can research and compare products online and on the go, so it is important that sellers use labels that are a genuine and honest reflection of the organization. 

    In an article for Packaging Digest, Briana Long explained that research has indicated half of millennials between the ages of 18 and 24 feel that the brands they use are representative of the type of person they are. Put simply, companies should use product packaging and labeling to demonstrate their values align with those of Generation Y. 

    2. Sustainability
    Earlier this month, Bdaily pointed out that millennials are especially conscious about the environment and the impact that the products they purchase have on the planet. And, because Generation Y is expected to spend about $65 billion over the next 10 years on consumer packaged goods, it has caused brands to reconsider their approach to packaging. More companies will use eco-friendly labels and materials to attract the rising number of shoppers who value sustainability. 

    3. Personalization
    Another key quality marketers should embrace is customized packaging. Long explained that by personalizing products and labels, companies can increase interest and engagement levels among millennial shoppers. This strategy has been adopted by some of the biggest brand names in the consumer market today, including Coca-Cola and Oreo. Designing custom labels that appeal to this generation also helps businesses stand apart from competitors. 

    4. Compelling Storytelling
    Millennials have a constant stream of digital content and information coming at them across a wide range of channels. Companies need to leverage creative storytelling to entice consumers. As we mentioned above, this generation often seeks brands that are meaningful and posses some degree of value. One of the most effective ways for businesses to spark the interest of shoppers and improve product packaging is by humanizing the brand in a way that lets customers see it as being personable and relatable, rather than rigid.

    5. Innovation
    In this digital era, customers are constantly presented with new, fresh ideas and content. To appeal to millennials, a product's packaging and labeling should reflect the ability of a company to stay up to date and in the know about the latest trends and preferences. For example, as Long also mentioned, using hashtags and quick-response codes is one way for marketers to engage younger audiences and take advantage of technological innovations.

    With Generation Y quickly becoming the dominating force of the consumer market, it is imperative that brands take the time to adapt packaging and labeling to cater to young shoppers' needs and preferences. By considering what catches the attention of millennials, companies will be able to design a more effective and engaging product.

  • Personal Care Product Labels: It's About What They Don't Have

    Printing "No-Lists" On Labeling Can Influence Shopping Decisions If you sell your own line of beauty, cosmetic or personal care products, you have probably spent a considerable amount of time creating the perfect custom labels and packaging. You've thought about a wide range of factors and considered how each will affect how a shopper perceives the item. From the fonts and colors use to the size of the graphic and logo - you know that each detail plays a critical role in the marketing success of your goods. But it's not what the package looks like that matters.

    By now, most business owners realize that shoppers are interested in more than the appearance of an item. They are starting to genuinely care about the values of an organization. More consumers want to know that a product they are buying was not made using unfair sourcing practices or with toxic chemicals. That is why an increasing number of sellers are using labels to indicate that they are socially and environmentally responsible, as well as a safe and healthy choice. When people shop for various items, nowadays they often look to the ingredient list to see if it contains any harmful substances. The chemicals and ingredients contained in a product can make or break a sale. However, when it comes to making the most of personal care, bath and beauty product labels, perhaps it would better serve sellers to focus on what isn't included, rather than what is.

    Why Beauty Product Makers Use Them The requirements for brands being able to use terms buzz terms, such as "organic" and "natural," on product labels have been under scrutiny for quite some time. The U.S. Food and Drug Administration is currently reevaluating the definition of "healthy," though it may be years before new guidelines are released. Recently, the agency announced that it will be requiring the amount of "added sugars" be listed on the nutrition facts label of food products, with many arguing that companies are upset about this mandate because using those ingredients is a way for them to make their products taste better without spending more money.

    And it seems there are certain ingredients that can be used in a similar way for beauty products. The Wall Street Journal reported that parabens, phthalates and sulfates are among some of the substances that offer makers of personal care items advantages, such as extending the shelf life of products, with no extra cost. However, as with sugar and GMOs, shoppers are becoming increasingly aware of goods that contain certain ingredients. A 2015 CEB Values & Lifestyles Survey found that almost half of consumers look at the ingredients listed on the labels of personal care products, with shoppers in their thirties and forties being the most likely to do this, The Wall Street Journal reported.

    The problem is that some of these chemicals are quite difficult to pronounce, let alone understand. This is why some are recommending that sellers take a proactive approach in labeling personal care products by listing what the item does not contain. There are multiple ways to go about this. For example, of the business owners The Wall Street Journal interviewed, one said she has a prominently displayed "NO" printed on the front of the product label with the most important common ingredients consumers are told to beware of, whereas another uses a 0 percent label because the number has the same meaning in all languages.

    Labeling With Caution It can be extremely difficult for an organization to know exactly what chemicals are used in every single ingredient, but it is imperative. It is a challenge even for global companies and well-known brands. For example, earlier this year, Honest Company, owned by Jessica Alba, faced backlash for allegedly using synthetic ingredients it specifically claimed not to - a mistake that was ultimately blamed on its suppliers.

    Although consumers are becoming increasingly demanding of healthier ingredients in products, they are becoming just as adamant about businesses being honest and transparent about in their labeling. If you are looking for new ways to make your line of personal care products stand out, adding a "no list" to the label could be an effective strategy. However, when designing your custom labels for bath and beauty products, it is important to make sure that any claims you make are 100 percent accurate and verifiable.

  • Does Your Marketing Strategy Include Packaging and Labeling?

    Labels and Packages Can Directly Influence Sales
    The success of a business largely hinges on the effectiveness of its marketing strategy. The digital landscape of today's world has significantly altered the way many organizations approach advertising and customer interactions. Mobile ads, email campaigns, social media presence - these all play an essential role in a company's outreach initiatives.

    However, it is important that, in their individual journeys to promote a product or service, businesses acknowledge that it is not just the channel they choose to communicate with potential customers on that matters. It is also the physical attributes of the good itself. The packaging and labeling of a product can be, and often is, used to grab the attention of shoppers and make the item stand out from its competitors. But it can do a lot more than this.

    Powerful Affects of a Product's Physical Packaging
    Science Daily recently reported that new research, conducted by University of Oregon Assistant Professor of Marketing Aparna Sundar, examined how people view brands and products based on different senses, such as sight and touch.

    "When you are looking at the marketing of products, a big part is the sensory aspects of the product's packaging," Sundar explained, according to the source. "Even though we might think of it as trivial, it is actually influential in the way we inform our consumption decisions. It's not just visual, it consists of other sensory cues such as touch."

    The package of a product can directly influence how someone perceives both the good and the brand selling it, making it a pivotal marketing tool for companies. Packaging, then, should be considered a priority, not an afterthought. This concept was highlighted in a LinkedIn article posted by VoiceAmerica Talk Radio's David Marinac. He explained that, although the traditional Ps of the "marketing mix" were place, price, product and promotion, now packaging is being added as a critical area of focus.

    Marinac indicated that the labeling and packaging of a product reflect the quality of it and help brands tell their stories; the package isn't just a place to include necessary information, such as ingredient lists and nutrition fact labels.

    Important Factors to Consider
    Once sellers realize the prominent role product packaging plays in their overall success, they must decide how to go about it. Some of the crucial factors that should be taken into consideration include design, function and creativity. All of these elements can be optimized in a way that help further fuel marketing strategies. For example, the colors used in the graphics printed on a label can evoke different emotions among consumers. Blue is often associated with trust and security, whereas red instills feelings of danger, innovation or boldness.

    To establish a product and, therefore, the brand, as superior, it is important that the appropriate materials are used. Packaging and labeling should be durable and appropriate for the item. Not all adhesives are created equal. Some are not water resistant, for instance, and therefore shouldn't be used on food/beverage items or bath and body products.

    When designing custom labels and packaging, businesses should decide what they want to say about the brand. What does the company value? Determining what is most important to an organization and what message it wants to send shoppers will make it easier to decide what to include. Sellers that want to demonstrate environmental responsibility would benefit from using Kraft Recycled Labels, whereas chrome or gloss labels would suit businesses that want to portray an essence of luxury and exclusivity.

    Working with a label print provider can help companies enhance the efficiency and effectiveness of their products' packaging, ultimately improving the success of their marketing strategies.

  • Quaker Oats Being Sued for Misuse of 'Natural' Product Labeling

    Legal Action Taken Against False Advertising Labels
    It seems that every week another big-name brand is falling under fire for misleading or deceiving consumers into thinking its products are safer or healthier than they actually are.

    This week, EcoWatch reported that Quaker Oats Company, a brand of PepsiCo Inc., is facing a class action lawsuit accusing it of false advertisement through its use of "100 Percent Natural" label. The suit, which was brought upon the food-maker by consumers across multiple states, including California and New York, explained the complaint that this claim is not true since the oatmeal contains glyphosate, a synthetic biocide used to kill weeds.

    How would this substance end up on in the packaged food? EcoWatch reported that the plaintiffs argued that "it is sprayed on the oats as a drying agent shortly before harvest." The source added that, last year, the World Health Organization's International Agency for Research on Cancer tagged this ingredient as a possible carcinogen.

    The official complaint, EcoWatch said, indicated that Quaker Oats used the natural label in hopes of attracting health-conscious consumers looking to purchase packaged foods that are free from harmful substances. The source also added that, according to Bloomberg, over a decade ago, Quaker became the first food-maker that the United States Food and Drug Administration permitted to indicate that it offered a healthy product.

    Quaker Responds to Claims of Pesticides in its Products
    Quaker Oats issued a statement to The New York Times stating that if glyphosate trances are found in its products, it is not because the company uses it in it method of milling, but the food-maker implied it could have been used by farmers beforehand. Still, the brand said it cleanses its oats and that "Any levels of glyphosate that may remain are trace amounts and significantly below any limits which have been set by the E.P.A. as safe for human consumption."

    The consumers who filed the the lawsuit made it clear that their problem is not with how the company makes the food but, rather, how its labels can mislead customers into thinking the product is completely free of any artificial or synthetic ingredients - and certainly pesticides.

    The NYT also revealed that Richman Law Group, the lawyers representing the plaintiffs, paid for a testing of the oats that showed a 1.18 parts per million level of glyphosate was present in a sample of a Quaker Oats product - an amount deemed safe by the U.S. Environmental Protection Agency.

    Implementing Safe Labeling Practices
    When designing custom labels and stickers for products, it is critical that sellers take into account the powerful influence packaging can have over shoppers. The number of lawsuits that have been filed against food companies regarding product packaging and labeling is a nod toward how much consumers depend on them to provide accurate information.

    Sellers that try to use their labels as a way to market toward target audiences, without being entirely honest or transparent, can suffer severe consequences including, but not limited to, court fees, regulation fines, loss of sales and reputation damage.

  • Celebrate Earth Day With Eco-Friendly Labels

    Leveraging Eco-Friendly Solutions and Materials for Product Labeling 
    Today is Earth Day, a time when individuals and businesses across the globe take a moment to appreciate and celebrate our beautiful planet. And one of the best ways to demonstrate social and environmental responsibility is by increasing eco-friendly and sustainability initiatives.

    Using recyclable materials for product packaging and labeling has been an effective marketing tool for companies across all industries. But the advantages of businesses utilizing "green" practices extend far beyond appealing to consumers. Doing so can not only lead to cost-saving opportunities for companies, but it can also result in a reduced carbon footprint and an overall, safer, healthier environment.

    Yahoo! Beauty Senior Writer Beth Greenfield recently highlighted the importance of personal care product makers adhering to earth-friendly policies and trustworthy practices on their labels. One way to do this is by ridding the item of any harsh ingredients or toxic chemicals, thereby making sure that any "green" or environmental health claims made on the package are entirely accurate. But it is not just what is printed on the label that matters, but how it was made in the first place.  

    This is why sellers looking to enhance the quality and eco-friendliness of their products are encouraged to switch to digital print providers that offer renewable materials for custom stickers and labels.

    Sustainable Packaging Solutions 
    Of course, the type of green label that is best to use will depend on the type of good being sold. For example, there are certain items that are specifically designed to be water-resistant, making them the perfect solution for wine, beverages and some personal care products, such as shampoos and conditioners. Below are some of high-quality eco-label choices for sellers looking to become more eco-friendly and sustainable.

    • Biostone Labels: This option is made using stone, rather than trees, and fully biodegradable and compostable. And while it has great adhesive properties for ink, it should not be laminated.
    • Earthfirst Polylactic Acid Labels: A more sustainable alternative to White BOPP labels is the White Earthfirst PLA. The biopolymer in this version is constructed from corn instead of petrochemicals. And although it is made from different materials than the traditional BOPP adhesives, it is hard to tell the difference. Because it is both water- and oil-resistant, it can be used for a wide range of label and sticker applications (with the exception of candles).
    • Kraft Labels: Manufactured from post-consumer waste and 100 percent recycled materials, this alternative is categorized as #55 paper and possesses an organic look. The distinct, natural appearance makes it appealing to consumers looking specifically for eco-friendly products. It also should not be laminated, nor is it water- or oil-resistant. Therefore, it is most suitable for paper-based packaging and goods. 

    Using stickers and labels that are eco-friendly adds a layer of quality to an organization. If a seller is unfamiliar with the material options, or has never used them on any of its products or goods, it is highly recommended that that organization work with a digital custom print provider that allows clients to get a free sample of them to test ahead of time.

    Creating EcoLabels to Communicate a Company's Values
    In a recent article for Packaging News, Waqas Qureshi pointed out that it is imperative for companies to consider whether or not the labels used on products accurately reflect the values of the brand. If not, organizations are missing out on the opportunity to appeal to target audiences using clear communication strategies. As we mentioned, there is a way to attract consumers looking for items that have environmentally-verified stamps on the labels.

    But to take the environmental responsibility to the next level, businesses should reassess their process and what materials are used to produce the packaging and labeling adhesives in the first place.

    There is no shortage of ways in which an organization can improve its energy efficiency and sustainability efforts. And what better time to accelerate such initiatives than Earth Day? Every step taken to reduce energy consumption and switch to more renewable and recyclable sources of materials can make a considerable difference - both for a company's success and the safety of our planet.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.