Eco-Friendly Labels

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    Eco-Friendly Labels Can Help Improve Your Business's Carbon Footprint

    Show Your Principles with Recycled Labels

    When people shop today, they aren't just picking out items based on the products themselves - they're making a decision to support a brand, ideally one that aligns with their values. You can reach out to eco-conscious consumers by using production methods that are earth-friendly and create a minimal carbon footprint. This focus should extend to labeling. After all, a label proclaiming that a company is committed to conservation is more convincing if that label itself is made with green principles in mind.

    Many Labeling Options

    There are a few necessary discussions around switching your brand's labeling strategy to use eco-friendly materials.

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  • Earth Day is April 22: Celebrate with Recycled Labels

    Give Customers an Earth-Friendly Option With Recycled Labels

    While there's never a bad time to care about the health of the planet, April 22 is an especially apt moment. This is Earth Day, set aside to celebrate the planet and protect nature whenever and however possible. People will be looking for ways to show they care about keeping the environment healthy, and if your products are wrapped in eco-friendly labels, you'll have a head start on the competition. In the lead-up to Earth Day, you can team up with Lightning Labels to put a more naturally friendly face on your items.

    Recycled Labels Add the Finishing Touch

    Recycled labels made out of responsibly manufactured materials are especially critical for companies that celebrate good causes or promote conservation.

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  • Recycled Labels Help Sell Your Craft Products

    Recycled Labels Are Rustic and Eco-Friendly

    Craft labels have to shoulder a lot of weight. When you turn your crafts into a business, you're entering a marketplace full of established companies. While these big producers tend to have copious marketing budgets, your items' packages are often your main way of getting your message out. You need to make sure your labels are as effective as possible at communicating your brand identity.

    That identity may be aligned with eco-friendliness, responsible consumption and handmade rather than mass-produced goods. If so, earth-friendly recycled labels like those from Lightning Labels make the perfect finishing touch for your craft project's look.

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  • Use Recycled Kraft Paper Labels for an Environmentally Friendly Product Label Option

    Earth-friendliness Promotes your Products

    People have more choices than ever today when it's time to buy a product. This means you'll have to find an edge, something that makes your items stand out from the pack. Eco-consciousness could be that advantage, and environmentally friendly product labels are the perfect way to promote this approach. If you wrap a nominally green product in a highly synthetic label, it could create dissonance and undermine your main objective. Fortunately, there are plenty of materials you can use to create a 100-percent eco-conscious presentation. For example, recycled Kraft paper labels are versatile and useful while having a low impact on the environment.

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  • Eco-friendly Labeling May Provide A Breakthrough with Millennials

    Passion for Earth-friendly Packaging

    What defines the millennial generation? Ask 100 people and you'll get 100 answers. Some say millennials are socially responsible optimists. Others state that they're too consumed with digital interactions. Still others find them to be hard workers who have erased some of the boundaries between home and business life. One common thread in overviews of young people today, however, is their interest in things good for both them and the earth. Marketers can make headway with millennials by creating raw, healthful and environmentally friendly brand images.

    One of the most effective ways to define a company is to generate a new labeling strategy.

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  • The Success of EPA's New 'Safer Choice' Label

    The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labeling

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  • Important Pesticide Information to Include on Lawn and Garden Labels

    Guidelines for Labeling Home and Garden Products

    If you make and/or sell your own goods, there are a lot of regulations and guidelines you have to pay attention to. Making sure you adhere to the mandatory requirements is imperative if you want to avoid fines or legal ramifications. But, many times, it is also important for ensuring consumer safety.

    Today, shoppers are going increasingly conscious of the ingredients used in the products they purchase - especially if they consume the goods, like food and beverage items. However, this scenario can be slightly different for products that contain known chemicals and harsh ingredients because they are meant to - as is the case with pesticides.

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  • 5 Things Millennials Look for In Product Packaging

    Marketing Your Products to Generation Y
    Most businesses understand the pivotal role product packaging and labeling play in marketing. Everything from the colors and fonts to the graphics and wording on an item's container can influence the buying decisions of shoppers. However, when designing labels for goods, it is crucial that the seller takes into account the specific preferences of the target audience. 

    The millennial generation, which includes those born between 1981 and 2000, is now the largest demographic in the United States. According to Processor News, these individuals account for more than a quarter of the country's population and, collectively, represent about $200 billion a year in purchasing power - clearly making them an essential group for brands to market toward.

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  • Personal Care Product Labels: It's About What They Don't Have

    Printing "No-Lists" On Labeling Can Influence Shopping Decisions If you sell your own line of beauty, cosmetic or personal care products, you have probably spent a considerable amount of time creating the perfect custom labels and packaging. You've thought about a wide range of factors and considered how each will affect how a shopper perceives the item. From the fonts and colors use to the size of the graphic and logo - you know that each detail plays a critical role in the marketing success of your goods. But it's not what the package looks like that matters.

    By now, most business owners realize that shoppers are interested in more than the appearance of an item.

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  • Does Your Marketing Strategy Include Packaging and Labeling?

    Labels and Packages Can Directly Influence Sales
    The success of a business largely hinges on the effectiveness of its marketing strategy. The digital landscape of today's world has significantly altered the way many organizations approach advertising and customer interactions. Mobile ads, email campaigns, social media presence - these all play an essential role in a company's outreach initiatives.

    However, it is important that, in their individual journeys to promote a product or service, businesses acknowledge that it is not just the channel they choose to communicate with potential customers on that matters.

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