Fruit and Vegetable Sellers: Capitalize in June with Custom Labels
This entry was posted on June 13, 2016.
June is National Fresh Fruit and Vegetables Month
The nation has become more health conscious with the passing of each year, giving rise to events such as June's National Fresh Fruit and Vegetable Month. If you grow, distribute or sell fresh fruits and vegetables, this month will be a great opportunity to refresh your product packaging strategies with custom labels and stickers. Custom product labels that celebrate National Fresh Fruit and Vegetable Month while showing the value of your items can go a long way toward boosting summer revenues.
Farmers market product labels are especially advantageous around this time of year, as so many consumers have begun to purchase their fruits and vegetables in these environments. Wherever you sell your products though, you should consider customizing and personalizing your labeling strategies as soon as possible.
Considerations for Fruit and Vegetable Sellers
Your product packaging and labels should be at once aligned with your brand image and driven by the preferences of your specific target market. For example, fresh fruits in jars have become more popular ways to buy certain types of products, such as peaches and artichoke hearts. If you sell these items, you'll want to include custom labels for cans that catch the eyes of individuals who are looking for these particular products.
If you sell fruits and vegetables that are not in any form of packaging, consider using custom stickers that go a bit further than those you see on the average products in a grocery store. You can place stickers that raise awareness regarding National Fresh Fruit and Vegetables Month, as well as how your products contribute to wellness. Make sure that the imagery matches the season, and that the designs pop enough to stand out from competing items on the stands and in the stores. Above all else, focus on health when establishing the label and sticker strategies.
Time to Act
Farmers market season is already in action, and National Fresh Fruit and Vegetables Month will only last a few more weeks. If you need a quick turnaround on your custom label and sticker orders to get them onto your products before the end of the month, consider using Lightning Labels. Lightning Labels offers customized label and sticker options, as well as lightning-fast completion of orders to ensure clients don't miss opportunities to excel in their marketing programs.
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