Fun Labels

  • Putting the Fun Back into Labels

    Lightning Labels, Other Converters Discuss Novelty Labels in L&NW Feature Article

    Label & Narrow Web reminds us in its July/August edition that the labeling industry sometimes undervalues novelty labels. "There's an aspect of the labeling industry that is perhaps overlooked. In discussing labels, at the forefront there's usually a focus on evolving print technologies, the latest in substrates, inks and coatings, environmental sustainability, and ways to enhance brand awareness," Steve Katz writes. "What's sometimes is forgotten is the fun factor. Labels are fun." We here at Lightning Labels couldn't agree more. Which is one reason we jumped at the opportunity to contribute to the article. To read the rest of the article, check out the July/August print edition of Label & Narrow Web Magazine; or read Novelty Labels on the L&NW website.

  • Do Wine Labels Influence Consumer Purchasing Decisions?

    Person chooses bottle of wine based on its label At an outdoor jazz concert I attended over the weekend, a friend offered me a glass of wine. "Have you had it before?" he asked. When I said no, he poured a sample into my plastic cup and asked me not to hold him responsible if it was terrible. It turned out that he hadn't tried it himself either. Curious, I asked him why he had decided to purchase this particular bottle of wine. I assumed he would say a friend had recommended it. "First of all, it's a California Chardonnay. I really like those," he said. "Other than that, I guess it was the bottle that really caught my eye." The bottle itself had influenced his choice ... really? I probed further. After thinking about it for a moment, he concluded that the real reason he had picked it was the label. He liked the way it looked. "Yeah, the label is pretty cool. I like the dragon on the front and the story about it on the back," he explained, referring to both the front and back labels on the wine bottle. Then I turned to another friend and asked him if he also picks wine based on the label design. Definitively, yes. In fact, being an infrequent consumer of wine, he almost exclusively purchases wine using this method. Turns out, even the white-headed lady sitting next to us does the same thing ... but only when she is in a rush. This story illustrates how important it is for anyone creating a wine label to consider the power it has to affect their sales, particularly when it comes to acquiring new customers. That said, not everyone, of course, will buy wine without tasting it beforehand or having someone recommend it to them. But if you put bland, generic labels on your wine bottles, don't be disappointed if your sales are low. There is a very good reason why you often hear me say that labels are your product's most important marketing vehicle. So if I was a wine maker, I would certainly hedge my bets by ensuring that all my wines were labeled with eye-catching, unique designs and printed in full color on high quality materials. Of course, we here at Lightning Labels would be happy to help you with that last part. Any time you need to have custom wine labels printed, please feel free to contact our customer service department at info@lightninglabels.com, or give us a call at 1.888.685.2235. P.S. Just in case you are wondering, the Chardonnay with the dragon label was pretty good!

  • Weird and Wacky Wine Labels

    CatsPee Earlier this month over at Trend Hunter they featured 10 different wines with some of the wackiest names you have ever heard. These all appear to be legitimate wines available for sale from wineries around the world. Here is the list: 1. Cat's Pee on a Gooseberry Bush 2. Vampire 3. Goats do Roam in Villages 4. Ten Minutes by Tractor 5. Rocket Science 6. Seven Deadly Sins 7. Fat Bastard 8. Marilyn Merlot 9. Mad Housewife 10. Cleavage Creek Wine is often on the cutting edge when it comes to label design and this list goes to show they can also be very innovative when it comes to product names. Some wineries aren't afraid to laugh at themselves if it will help them stand out on the retail shelf. No word on how good these wines are, although I have had a Fat Bastard Shiraz before and it was excellent. Most of these wines do feature interesting labels that tie together well with the wacky names.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.