Creating a visual identity for your business's packaged goods means balancing unique flair with industry-approved trends. Following in footsteps of your fellow brands can give you great ideas, while adding your own branding will make your items stand out on the shelves. Studying 2018 packaging trends is a great idea if you've gone too long between redesigns.
Using that inspiration to shake up your own labeling strategy may point you toward success.
The following are a few concepts that have been making waves in the labeling world, and which you may find helpful to adopt:
- Becoming Eco-Friendly: Daymon Creative Services Director Steven Cox told Packaging Europe brands are becoming greener in their approach to product packaging.