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    How Custom Cannabis Product Labels Help Sell Cannabis Products

    A Promising New Market

    The slow rollout of legal recreational cannabis sales across individual states and Canadian provinces represents an opportunity for companies. If you're planning on wading into this market, you should take two steps: compliance and branding.

    There's a need to get in line with all relevant laws and ensure your firm isn't undone by regulatory action. This process goes hand in hand with your selection of bold and exciting branding that will encourage shoppers to pick your brand in this new market. The recreational cannabis market comes with no history to speak of, meaning you can carve out a new niche for your items - your cannabis product labels have a big role to play in this process.

    Time to Design

    "Brands must know what their prospective customers are looking for."

    When there's a whole new field to operate in, it's important to stake your place with a memorable look. The Spokane Spokesman-Review, spotlighted the efforts of local designers to create looks that suit cannabis brands. Propaganda Creative's Jason Clerget told the newspaper that the current anything-goes mentality from developing brands is a "designer's dream" with plenty of room to work on new strategies.

    Clerget added that some companies are going for irreverent imagery to play up the outsider appeal of their products. Others are better off with clean and modern-looking custom cannabis labels. As with any industry, brands in this expanding field must know what their prospective customers are looking for. From one region to another, the default legal cannabis customer profile may vary widely.

    Each state will have its own restrictions on what must be on custom cannabis product labels - and what cannot be printed there. However, knowing the rules is a fairly simple item for designers to check off as they make their way to finalizing a look. Clerget noted that his studio "quickly became well-versed" in the Washington regulations. The main challenge regarding cannabis's legal situation will likely involve staying aware of any

    Medical Consideration

    "There are a web of changing regulations about medical marijuana labels."

    While operating in the medicinal space requires a different approach than working with recreational products, there are a few common requirements. For instance, there are a web of changing regulations about what can and cannot be printed on medical marijuana labels. Occupational Health and Safety reported that the California Department of Public Health is taking public comments on the labeling of medical products.

    The proposals include the creation of an ingredient listing on cannabis edibles and health claim prohibitions like those seen on some nutritional supplements. Furthermore, there may soon be a cannabis symbol that instantly identified a medical marijuana item. Remaining aware of these changing regulations will be important for any company in the field.

    Custom Cannabis Product Labels Needed

    If you're getting ready to launch a legal cannabis product, Lightning Labels is a top partner to turn to. With a variety of labeling materials and finishes to suit any branding style, Lightning can also deliver low minimum orders and quick turnaround due to its all-digital processes. When you can get a reasonably sized order of cannabis product labels in a hurry, you an keep up with changing rules with no excess waste.

    Request your FREE instant quote today.

  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

    Changes Across Categories

    There is no secret formula that points to perfect custom brand labels. Each company is different and you'll have to find an appearance that specifically suits your offerings. That said, there are lessons to be learned from other businesses. You can watch how these companies studied their potential customers, reconsidered their graphic designs, then took actions to improve their items. The following are three separate redesign campaigns undertaken by brands, as reported by Packaging World.

    Reaching the big time: When it's time for a product to potentially reach a large, new audience, it has to look its best. The recent Mike's Hot Honey hot sauce design change was based on creating a more unique and professional-looking appearance when the items went from local to national distribution. The brand opted for a bold new color palate that would reflect the product's hot flavor and hand-crafted creation. Even the finish of the labels changed, with the existing glossy design seen as a poor match for an artisanal item.

    Putting a mascot front and center: When a mascot character becomes synonymous label, custom logo labels can foreground that image to impressive effect. Rogue Ales & Spirits recently revised the bottle design for its Dead Guy Ale, putting the eponymous skeleton on the front of the container all alone. The uncluttered label, with a die-cut look that means the character isn't presented on any background, lets the mascot do the selling.

    Unifying categories: When a brand expands beyond its origins, the moment of growth is a great time for a redesign. That's why Lemi Shine, a household cleaner brand, decided on a full label revamp to coincide with its move out of exclusive association with dishes. The company now offers a wide variety of household cleaners, and the bright new look is meant to make sure the products look distinct from one another and competing items - while still hanging together as a cohesive brand.

    Have the Right Support

    No matter how ambitious or minor your custom label design objectives are, your choice of third party may be the decision that ensures the project's success or sinks its chances. Working with a flexible and fast custom label provider such as Lightning Labels - with quick turnaround times and a variety of available materials and finishes - gives you more opportunities to make your branding efforts successful. No matter what kind of effect you're going for, Lightning Labels can support you on the way to your goal.

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  • The Latest Food Labeling Terminology Battles

    Choosing Your Messaging Carefully

    When it comes to labeling your food and beverage products, making claims about their content is a delicate matter. The motivation behind promoting nutritional value is clear: Consumers today are interested in eating healthy, and the right suggestion might win them over. However, you'll have to be ready to back your claims up. When companies overstep what they're allowed to promote, they tend to end up in legal trouble. Which particular words are regulated for use in packaging tends to change over time - this, too, is something you'll have to keep an eye on.

    Below are a few examples of what can happen when a company makes a claim that doesn't convince consumers. These stories show the value of getting onto solid footing with your promises of nutritional value.

    The Battle Over '100%'

    What does it mean to be 100 percent Parmesan cheese? This strange question is at the center of a current legal case covered by Law360. The source pointed out that food production giant Kraft is a defendant in this case, along with Target, Safeway and more. Grated Parmesan cheese is the item in question. The arguments in the case are based on what exactly that percentage entails when it's on a label. The plaintiffs state that it's a false promise to contain no other ingredients. The defense has countered that it means 100 percent grated and 100 Parmesan, with no other varieties of cheese.

    As the case continues, the FDA has made its presence felt, if only indirectly. Defense attorneys say the agency previously approved the product's use of cellulose, but the plaintiffs believe the previous standard is not relevant to the current case. They claim the FDA approval is just based on the process behind aging the cheese, rather than its labeling in the final form. The case is ongoing, so it's unclear where it is going.

    What Can 'Skim Milk' Be?

    The Associated Press noted another labeling-based case, this time based on the use of the words "skim milk." A small creamery in Florida was forced to defend its use of the term against the Florida Department of Agriculture. The news provider noted that a new federal appeals court ruling has sided with the dairy rather than the government agency, overturning a previous case. The crux of the issue is whether milk without added Vitamin A, can be called "skim."

    The AP explained that the creamery, which focuses on natural products without additives, didn't want to augment the milk with the vitamin. It also found the state agency's demand - that it calls its product "imitation" skim milk - unacceptable. It's easy to see that such a suggestion could seriously undercut the authority of a brand targeting consumers who like natural items. The Department of Agriculture's case revolved around the legal meaning of skim milk as a product augmented to the nutritional value of whole milk, in defiance of the dictionary definition of "skim milk," which is just milk separated from cream.

    Choosing Your Claims Carefully

    What kinds of promises do you want to make about your products? Seeing reports on cases such as the above should act as ample warning to study precedent and stay away from suggestions that could land your brand in trouble. Once you've decided on safe and accurate descriptions for your products, it's time to print up visually arresting labels.

    Working with a provider such as Lightning Labels can give your product packaging the fidelity it needs to stand out on the shelves, with the text and imagery describing your products presented clearly. Shoppers will be interested in what you have to say, so once you've made your decision, you should find a capable partner to print up your promises on compelling Custom food labels.

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  • High Quality Custom Labels for Cannabis Products - The Importance of Branding

    A New Market Appears

    Some thought they'd never see it in their lifetimes, others said it was only a matter of time, and now it's come to pass. Cannabis products are becoming legal for recreational use and sale in more states, and it's time to step into this new market. It's rare to have a previously unavailable type of product appear on the market, but that's what legal cannabis represents. It's important not to lose sight of the importance of branding and creating a memorable image. Long-term success could be in the cards for companies that are quick off the blocks and stand out in the early stages of legalization.

    An Urgent Need for Branding

    Just about every consumer product has a few iconic brands, ones whose names and imagery are indelibly associated with that type of item. Legal recreational cannabis is just in its beginning stages, so companies have a chance to step up and become those leading providers. This all depends on picking the right moment, and being ready with a strong image right as the market heats up. Organizations ready out of the gate with custom cannabis labels that make a strong, positive impression may prove victorious in establishing their place in the market.

    Competition comes along with new opportunities, and early entrants into a market can expect to have company very soon. Launching with an established and professional-looking brand is one way to stake out a unique and attractive place within the multitude of brands sure to spring onto the scene. Cannabis product labels should be created to target buyers' preferences and interests, the same as with any more established category of merchandise. Getting this kind of look right means performing market research and working with a labeling partner that can deliver high-quality imagery, sharp text and more hallmarks of great packaging.

    The fact that the legal situation around cannabis products is still evolving means companies have to be agile about how and where they enter the market. The current inconsistent state of regulation around the country has led to an uneven distribution of sales channels. Companies in Colorado have already had a chance to tout their wares. Groups hoping to operate in places such as Massachusetts or California are likely still in the planning stages. When organizations call on fast-moving labeling partners to produce their new cannabis labels and related branded materials, however, they gain a path through this fractured environment.

    Lightning Labels Can Help

    Working with Lightning Labels means gaining access to a high-speed all-digital printing process. Lightning Labels operates from domestic facilities rather than outsourcing, adding another layer of speed and affordability. Therefore, in industries that are evolving quickly, such as cannabis products, labels can reflect the latest developments within a matter of days, not weeks or months. The all-digital process also means clients can order smaller batches of labels without paying unreasonably elevated rates, so if a producer is starting small or anticipating changes in the state of the market, that company doesn't have to buy more labels than it can use.

  • Companies, Consumers Parsing GMO Food Labeling Laws

    Checking in on the GMO Food Labeling Question

    When it comes to food product labels displaying new nutrition information, genetically modified organisms are the latest battleground. If you've been following the news over the past few months, you've likely noticed that the question of whether there is a need to identify such ingredients on packaging has intensified, fought by legislators, consumers and trade groups at both state and federal levels. Now, it's time to take stock of the situation, especially if your own products fall into this category.

    Rather than risk fines or legal suits for mislabeled products, it's best to get ahead of the curve, react effectively to each newly applied law and refresh your food labels when necessary. Fortunately, the last part of that process is easy - having a new set of custom food labels printed has become a quicker and more efficient process in the age of all-digital printers.

    Customers, Companies, Congress Weigh In

    The Wall Street Journal recently captured the corporate reaction to the current GMO labeling standards. Many organizations today insist that their customers want these ingredients to be noted with specialized labels, and therefore they are taking this approach. This is beyond what is federally mandated, and it's worth stepping back to remember what the current status of law is regarding GMO alerts.

    The source explained that the nationwide GMO law signed by President Obama in July only requires companies to create a way for consumers to reach the business and access GMO data. Labels may contain a web address or hotline number, rather than a list of ingredients that have been genetically modified. Organizations have two to three years to commit to changing their labels to meet the requirement. That nationwide regulation comes as an answer to and replacement for a Vermont statute which was causing consternation, due to the fact that for companies that wanted to sell in Vermont in addition to other places, it essentially was a global labeling law.

    The older, state-level law was more strict, asking for full labeling of GMOs. So, are companies happy that they now just have to place a link on their labels? Maybe not. The Wall Street Journal contained quotes from several corporate higher-ups noting that what the public wants is clear and accurate GMO notation, so that's what they'll provide. Campbell Soup is voluntarily placing such information on its goods, and has voiced support of a nationwide regulation. Panera Bread has publicly stated that it doesn't want to take a stance for GMO labeling that others will have to follow - but it is highlighting any such ingredients in its own food.

    That response, however, doesn't contain the full spectrum of corporate opinions collected by the news source. Wal-Mart Vice President of Food Safety Frank Yiannas believes that any labeling debate is premature, and the focus should be on determining for certain whether there are any ill effects of eating GMO-containing food. He, in contrast to the other corporate executives, puts GMO disclosure further down shoppers' lists of priorities, and stated that buyers are more interested in the prices and relative quality of the foods they buy.

    A Stable Regulation

    While there may not be universal agreement on whether it's a good idea to print limited GMO information on food packaging, at least the law is standardized across the country. Packaging Digest contributor George Misko pointed out that before the national rule went into effect, more states were stepping up with their own labeling laws.

    Vermont, as mentioned above, actually passed its version. Laws were accepted provisionally in Maine and Connecticut and rejected in California, Illinois and New York, with the potential for more states to get involved. That's over now, as Misko specified that provisions within the federal version of the regulation make it clear that states can't introduce their own competing laws.

    The battle over GMO disclosure may not be over, of course, as those in favor of both less and more information are still out there. The author noted that the legal struggle and series of challenges has spanned more than two decades. Now that the national version of a labeling standard is in place, you can relax somewhat, especially regarding possible patchwork rules that affect states where you do business. As for whether the rules established will change, it's impossible to say for sure, and it pays to keep monitoring the rules and stay compliant.

    Time for a Food Product Label Shake-up

    GMO disclosure isn't the only rule relating to food labeling practices set to change over the next few years, but it's as good a reason as any to step back and observe your food product labeling strategy. High-quality, custom food labels in compliance with all current laws could transform your offerings in multiple ways, keeping your brand ahead of the curve from a legal perspective and giving you a chance to either add a new visual identity or sharpen your products' classic look. Changes in labeling law can be an opportunity for reinvention your products with customized food labels rather than an imposition.

  • How are FDA Regulations Affecting Vape Labels?

    An Evolving Marketplace

    As members of a fairly new family of product, vape pens, e-cigarettes and e-juice are in the early days of regulation. This means that if you're in the business of making or selling these items, there's plenty to learn - and it's changing all the time. Becoming more aware of what the U.S. Food and Drug Administration mandates will help you create vape labels that are in compliance with the latest rules. No matter what comes next, obeying the law and providing customers with pertinent information will remain key virtues. Fortunately, when you work with a fast and effective printing partner, updating e-juice labels is easy and affordable.

    The Latest Regulations

    The FDA recently extended its reach into the e-cigarette space. The organization explained that this is due to a desire to prevent teens and children from e-cigarette use. Namely, between 2011 and 2015, as the technology took off, high-school-age use of vape products rose 900 percent. This means new regulations are coming for vape equipment and e-juice producers. If this is your field, it's time to seriously look at the regulations just taking effect and how this impacts vape product labels.

    From a vape labeling perspective, there will be a difference depending on whether the product in question contains nicotine or not. As of 2018, the e-juice labels and ads for any items containing the chemical will have to say so. Tobacco-derived products without nicotine will have to bear a different disclosure.

    Reacting to the Rules

    A recent report by Washington-based paper The News Tribune sought out retailer opinions on both vape FDA regulations and rules put in place by the state government. The business owners contacted by the source attested to being more worried about the cost of reacting to the FDA rules than the local laws. With laws previously restricted to traditional tobacco products set to expand to e-juice, there are worries the process of getting direct approval for each item could be costly.

    The FDA replied, with The News Tribune stating that the group sees the cost of compliance as lower than vape manufacturers project. This is on top of the group's insistence that close inspection of new products is an essential security precaution. In such a new industry, there are still many unknowns.

    Keeping Vape Labels Accurate and Compliant

    While it's unclear what form e-juice regulations will take in the years ahead or what the long-term effects of regulating vape products like other tobacco derivatives will be, one step of the process is easy - whether producers are independent businesses or larger companies, it's possible to get attractive and compliant vape labels for e-liquid bottles.

    Working with an all-digital printer such as Lightning Labels ensures that your company won't have to face long turnaround times. Even faced with a quick change in vape labeling laws, it's possible to get a new batch of labels delivered in a matter of days, not weeks or months. These high-quality and colorful vape labels can help your brand stake its place, even in an industry dominated by bold imagery. Keeping an eye on regulations as the FDA ramps up its involvement in the vape space is important, but the right labeling ally can help.

  • The Success of EPA's New 'Safer Choice' Label

    The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labeling.

    When it comes to cleaning and household products, though, it seems things are a little more complex. Of course, the same principles of health and safety apply. Most consumers would agree that, if possible, they would like to avoid products that contain harsh or hazardous chemicals. Many might assume that, if it is on store shelves, it can't be that harmful. But, as Vermont Public Radio recently pointed out, the Environmental Protection Agency is responsible for regulation of chemicals - and its governance has been somewhat limited by the Toxic Substance Control Act.

    Discovering a Labeling Loophole The source pointed to some events that demonstrate the conflict between the court and the EPA, such as hazardous levels of PFOA being found in New Hampshire, Vermont and New York's water and when EPA was prohibited from banning asbestos in the early '90s. These are just some examples of instances that helped drive the EPA to its development of the Safer Choice Label program - a voluntary initiative aimed at providing companies - and consumers - with a better way to further evaluate the safety of chemicals in products.

    "We realized was that, if we put a simple label on a product that people can see - we put that on a product that is safer, it's a safer choice for household products - that people will respond to that, that consumers will regulate with their dollars," EPA Top Administrator Gina McCarthy explained to the source. She added that the organization is extremely thorough in its science-backed research. And the terms of the Safe Choice program are pretty simple and straight-forward.

    "If a chemical has data, which shows that it's got potential health effects for people or effects for the environment, we don't allow it to be used in program," said program manager Clive Davies. "[J]ust because it's allowed at low level, doesn't mean it's safer. So we only allow the safest possible chemicals."

    EPA Label Gaining Popularity Among Companies Although the labeling program was initially introduced over two decades ago, it has recently undergone a rebranding and received a new logo. And it seems it has had a positive effect. For example, according to VPR, Seventh Generation, which previously steered away from using logos, liked the idea behind Safer Choice so much - and what it represented - that it decided to have its laundry detergent products certified.

    Seventh Generation isn't the only business to recognize the value of this kind of safe labeling. Over the past year, there has been a 30 percent jump in Safer Choice label review requests. This year, Clorox was the recipient of a "Partner of the Year" award from the EPA. Even retail giant Walmart has joined in, promising to bring private-label products to Safer Choice standards.

    There are a lot of factors businesses need to take into consideration when creating their product labels. However, given the rising popularity of the Safer Choice program among major brands, companies committed to demonstrating environmental responsibility and prioritizing the health and safety of its consumers would be well served by being approved to add the logo to their product labels.

    On its website, the EPA offers some guidance on the new Safer Choice Label. After submitting chemical data, sellers will have their requests reviewed by a third party. Whether they are waiting approval or not yet sure about committing to the program, it is highly recommended that businesses - at the very least - look into what chemicals and harmful substances are listed by the EPA, and take proactive and preventative measures to eliminate them from their own products.

  • General Mills Sued For Mislabeling Products As 'Natural'

    Lawsuits Filed Against General Mills
    As we have learned time and time again from high-profile lawsuits, consumers take the accuracy of product labels very seriously. And this is something that General Mills seems to be learning as well now. According to The Hill, three consumer groups (Beyond Pesticides, Organic Consumers Association and Moms Across America) have filed a lawsuit against the organization for allegedly misleading the public into thinking its Nature Valley granola bar products were made using 'natural' ingredients. 

    The claim was filed under the District of Columbia's Consumer Protection Procedures Act with the Richman Law Group, arguing that the product label statements are misleading because it indicates that the item was made entirely with natural whole grain oats. The source went on to explain that, in the complaint, the consumer groups said, "The oat products at issue are not 'made with 100 percent Natural whole grain oats,' but instead the oats contain the chemical glyphosate, a potent biocide and human endocrine disruptor, with detrimental health effects that are still becoming known."

    This event is just one example of the controversy plaguing many food and beverage companies today, particularly in regard to their product labeling and marketing. While many organizations want to appeal to health-conscious consumers, making false or deceptive claims on packaging can have severe consequences. More specifically, many label advocates insist that these marketers purposefully use terminology and phrases that confuse the buyer into believing the item they are purchasing is healthier than it actually is. 

    "We stand behind our products and the accuracy of our labels," General Mills told The Hill in a statement.

    Defining Natural for Better Product Labeling
    Given the increased consumer demand for more accurate and honest labeling, the U.S. Food and Drug Administration has announced plans to develop a better definition of the term "natural," as well as implement stricter guidelines and requirements for food companies using it on product labels and packaging. 

    Earlier this year, the FDA extended its effort to the public. Although the commentary forum closed in May, the agency had asked for direct feedback, input and comments from consumers about the use of the term on human food products, such as whether or not they think it should be defined, if it should be, then how, as well as how the organization should go about deciding when it is and isn't appropriate to use the term on food labels. 

    Although no official updates have been made, it is likely that the FDA will only continue to face increasing pressure to develop stricter, clearer guidelines on the matter, especially with such high-profile lawsuits against major, well-known food and beverage brands continuing to emerge. Until then, companies should be extremely careful about using such phrases or buzzwords when creating custom food labels, as making any false claims can have legal ramifications and lead to reputation damage. To err on the safe side, sellers and marketers should ensure that every piece of information they include on packaging materials is 100 percent verifiable. 

  • Target Severs Ties With Textile Supplier For Mislabeling Products

    India Manufacturing Company Under Fire After False Labeling of Sheets Businesses have become increasingly pressured to ensure that their products are safely sourced and appropriately labeled. Failing to disclose certain ingredients or details can lead to massive product recalls, whereas incorrectly labeling a good as being something that isn't entirely true can have consequences, including loss of revenue, reputation damage and litigation fees.

    However, when it comes to ensuring high ethical standards are met, organizations don't just have their own business to worry about. They must also look to their vendors and partners, as any missteps taken by these parties are ones the company could end up being found liable for.

    The importance of managing supplier standards was recently highlighted by Target Corp. The retail giant released a statement explaining that, after conducting an investigation, it discovered one of its suppliers, Welspun Global Brands, violated its contract by selling so-called premium Egyptian sheets, which were actually made with non-Egyptian cotton.

    In its press release, Target explained that the vendor "was one of the producers of Egyptian Cotton 500-thread count sheets under the Fieldcrest label for Target." Furthermore, the retailer has already started to issue refunds to customers who purchased the product and has removed it from store shelves.

    According to The Wall Street Journal, Welspun is concerned that other retail customers - which include Wal-Mart Stores Inc., J.C. Penney Inc. and Macy's Inc. - will end their partnership agreements with it as well.

    The Importance of Proper Product Labeling Of course, many businesses aren't dealing with as high stakes as Target and Welspun are. However, this example demonstrates the kind of damage that can impact both your organization as well as your stakeholders when products are marketed or labeled with claims that aren't 100 percent truthful.

    When you're creating labels, regardless of the scale and scope of your business, it is paramount to ensure that every piece of content included can be verified. Consumers today are becoming more skeptical about the honesty of companies, with many demanding more transparency and tighter regulations. Brands that use - or partner with other organizations that do - deceiving or misleading tactics in the manufacturing, production, packaging, marketing or selling of their products are likely to learn that the consequences of dishonest labeling are not worth the short-term, potential benefits doing so may provide.

  • More Shifts In Consumer Preference Of, Regulation For Food Labels

    American consumers are becoming more health-conscious by the day, effectively forcing food manufacturers to be diligent and descriptive in their labeling practices. What's more, the U.S. Food and Drug Administration has been highly active throughout 2016 in overhauling its regulations related to food labeling standards and provisions. Any company that produces food or beverages will need to remain agile in its labeling practices, and work to stay a step ahead of trends when it comes to meeting the demands of the modern consumer. 

    Although the regulations that have been released in the past few months are not going to take effect for more than a year, they are meant to fit the expectations of customers today. This means that trying to get the job done on labeling overhauls today can help companies get a step ahead of competitors that might be holding off on their own strategic changes until they are legally expected to do so. One of the biggest stories of this year in the food labeling arena has been added sugar disclosure. 

    Not Sitting Well
    Tree Hugger recently reported that the FDA's May announcement that all food and beverage manufacturers would have to begin noting the amount of added sugar on labels has raised some debate from certain industries. For example, the source pointed out that the Sugar Association has called the legislative move an affront, arguing that the decision would actually set a "dangerous precedent" that could end up defying goals to improve the population's health in the United States. This argument was refuted by a nutritionist in a column for Scientific American shortly thereafter. 

    "The Association argues, correctly, that the sugars that occur naturally in fruits are biochemically identical to those added in manufacturing," Marion Nestle wrote, according to the news provider. "But this argument misses how added sugars dilute the nutritional value of food products. Much research supports the health benefits of eating fruit, whereas added sugars raise risks for obesity and other chronic conditions. The Sugar Association does not really care about science. It cares about what will happen to sales if people read labels and reject products with added sugars. This, of course, is one of the purposes of Added Sugars on food labels."

    Regardless of how this debate goes in the coming 16 months or so, though, the FDA seems galvanized in its plans to begin enforcing the rule by 2018. 

    Lightning Labels Keeps You Up With The Times
    Food and beverage manufacturers will be hurting their revenue-earning potential if they try to go against the grain with respect to expanded nutrition label contents. Consumers are very clearly demanding these changes be made, and have already begun to favor products that have accurate, comprehensive dietary information posted right on the packaging. By taking a proactive approach to getting these new items included on food and beverage labels, manufacturers can avoid a range of issues today and in the coming years. 

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