Easter is right around the corner, and represents a great time to get moving on spring-themed marketing and branding ventures given the jovial festivities taking place across the country. For Easter, the most popular items are likely those that are sweet, chocolaty and easy to carry around in a basket, and many distributors, manufacturers and retailers that deal in these products are already pushing colorful labels and stickers to make them stick out on the shelves.
If you compete in these marketplaces, you will need to ensure that your labels and stickers are differentiated from those of your competitors, and that can be a tricky endeavor given the sheer saturation of the market. However, with custom stickers themed for Easter and reflective of the general brand image, you can indeed position your products for stronger sales in the coming days.
Chances are the majority of companies that do craft a more Easter-themed product labeling strategy will stick to the simpler, more identifiable imagery involved in the holiday, such as rabbits and happy children. Consider stepping outside of the box in this, though, and finding a way to link the themes within Easter that are not as widely discussed to the core missions of your brand, then using customized stickers on the products to get the point across.
Easter stickers should be festive and colorful, but other than those necessary design attributes, can be highly customized and transcendent. Additionally, if you are in the toy business and not candy or chocolate, you will have a similar opportunity to get your brand name into the households of your target prospects. Gifts are often exchanged on Easter Sunday, and if you make any type of craft product, toy or otherwise, you will be a good candidate for custom labeling strategies.
In a Rush
Companies that need to get their Easter labels printed and onto the products in a hurry should consider leveraging the services of Lightning Labels, which is an industry leader in speed and accuracy. Remember too that your Easter labels will not be wasted should they not fly off the shelves on the holiday, especially if you make them colorful enough to last through the spring. Get moving on the custom designs now and you will likely enjoy a profitable spring season.
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