With the spring and summer come far more outdoor activities, and your products will need to stand up to the harsh conditions of the seasons. Regardless of whether you manufacture products that are very obviously used for outdoor activities, or others that often make their way out of the home, you can leverage weatherproof labels to contend against heat, humidity and rain through the end of summer.
Weather-resistant labels will protect all the hard work that went into creating, manufacturing, packaging and marketing your products, but you do not have to strictly choose between function and fashion when making these.
Durable Labels with Panache
Custom weather-resistant labels are a great way to have your cake and eat it too when it comes to summertime product packaging. By using durable materials for the labels themselves, and a customization service, you can make these marketing materials just as aesthetically pleasing as they are tough in wet and humid conditions.
Considering the fact that you will likely be targeting the labels for a specific time of the year - the warmer seasons - you might want to incorporate themes that are especially relevant during these months. This could include spring and summer color themes, designs based on the great outdoors or something similar. Remember, though, that many of your competitors are likely launching similar campaigns to position their products properly this spring and summer.
The only way to truly differentiate your brand from others on the shelves is to go the extra mile in customization and personalization efforts. Sometimes the safest bet will be to lean heavily on the unique images and mission of the brand, then build the design off of these matters in a way that connects with life in the summertime.
Use the Right Service Provider
Because the spring is kicking into high gear across much of the United States and the weather is bound to get balmy before long, you will want to begin work on these projects as soon as possible to hit the ground running. Consider leveraging the services of Lightning Labels, which is an industry leader in speed and accuracy of printing custom stickers, labels and other product marketing and packaging materials.