Mother's Day is right around the corner, and much of the nation will be going out to brunch, offering gifts or showing their love for their moms in some other fashion. Companies that manufacture, distribute or sell popular gifts for Mother's Day should get rolling on projects to include specialized, targeted marketing and product packaging strategies as soon as possible to ensure that their items are the first to fly off the shelves.
Mother's Day labels need to be deployed and on the packages ahead of the event, which is on May 8 this year, to make a real impact. With custom designs on various types of labels, firms will be able to position their brands alongside a major holiday. Certain industries will stand to gain a bit more than others when it comes to Mother's Day sales.
Candles and beauty products are among the most popular Mother's Day gifts around, and manufacturers likely know just how difficult it is to separate their products from those of others. This is especially true for smaller craft businesses and independent artists who are trying to compete with the big names in the industries.
Custom candle labels that echo the general themes of the brand while celebrating mothers across the nation might be the most successful when it comes to revenue. In that same vein, custom beauty product labels can have a powerful impact on revenue for relevant manufacturers in the coming weeks leading up to Mother's Day, so long as they have been designed and printed properly.
By focusing on carrying the core messages of Mother's Day in custom cosmetics labels and other branded materials, businesses can generate a bit of buzz around their brands this spring. Given how soon the event is, the time is now to jump on these customized marketing and product packaging initiatives.
Make it Count
With all the work that goes into designing and completing custom labels, you will want to be sure that the service provider printing the items is ready to do so in a timely and accurate fashion. Lightning Labels is an industry leader when it comes to custom marketing and product packaging collateral, and is among the fastest in terms of turnaround times on orders. Choose Lightning Labels for your Mother's Day label and sticker needs.