How to Make Your Candles Stand Out During the Holidays With Custom Candle Labels
This entry was posted on October 18, 2019.
Customers are extremely interested in candles during November and December. These months are the peak of the holiday shopping season, when candles make great presents or home decorations. Combine that holiday-season interest with a more general wish to make homes warmer and cozier as the nights get longer and the snow starts to fall, and you get a perfect time for candle marketing.
There's just one problem - every other candlemaking business will also be promoting its products at this time. How do you get your items to stand out? Your choice of custom candle labels may be the key to success. Customers inspecting many candles on store shelves could gravitate to the products with the most exciting packaging.
Attractive Candle Labels Win Customer Attention
You don't have to settle for dull or generic candle labels. You can select materials that complement your company's overall branding, and pair those materials with vibrant imagery and descriptive text that makes your candles the obvious choice for shoppers. Whether you decide to go for explicitly seasonal holiday candle labels or choose a strategy that will work year-round, you can convey a sense of warmth and familiarity with your design choices.
If you offer multiple scents or other varieties of candles, each version can receive a variation of your company's visual style. You can pair a consistent logo with differing imagery that clearly communicates the type of candle contained within the packaging. When buyers get such a strong impression about a candle's appeal, they can feel secure in choosing that brand, whether they're purchasing a gift or selecting candles for their own home.
Safety Information Is a Must
There's one element of candle labels that you have to include, no matter what other choices you make - appropriate warnings for customers. The process of creating candle warning labels isn't just about describing the proper usage of candles, either. The labels themselves should be able to stand up to high temperatures, to ensure they are not a fire hazard.
When you purchase candle labels for your company, it pays to work with an experienced partner that has helped other manufacturers and sellers in similar situations. Choosing Lightning Labels for your custom candle label printing project means gaining access to convenient all-digital manufacturing methods which enable quick turnaround times and low minimum order sizes, as well as years of history working with other candle manufacturers. A new set of labels may be what your brand needs to make this holiday season your best one yet.
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