New Product Categories Rely on Informative Labels to Educate Potential Customers
This entry was posted on August, 29 2014.
Custom Labels Help Explain New Products to Customers
Whenever a new product comes to market, it is likely there will be some consumer confusion - custom labels can help brand manufacturers educate potential customers on what the product actually does. It is crucial that labels are informative, or else buyers may walk away without knowing how they can use particular products.
Innovation plays an important role in today's business world, with some of the most successful companies across the globe being the ones that continually come out with products that change customers' lives. According to research from McKinsey, more than 70% of senior executives say that innovation will be one of their top drivers of growth over the next three to five years, which illustrates how important this factor is to many companies.
The problem with innovation is that it is not always apparent to customers. There was a time where people did not understand why they would want a personal computer in their homes, now most people own at least one (on top of miniature personal computers such as tablets, phones and other smart devices). Product manufacturers play an important role in explaining why new items are so beneficial to shoppers, as that will drive subsequent sales.
There are numerous ways product manufacturers can inform customers of the values of their new, innovative products. Infomercials, advertisements, live demonstrations, YouTube videos - these are all effective means of engaging prospective buyers. However, at the end of the day, when people walk into the store and have not heard of a particular product, there is one last bastion brands can use to bolster awareness: product labels.
Spreading the Word with Product Labels
Although many companies often regard product labels as promotional components, that does not mean they cannot also serve as educational pieces. Although manufacturers may not have a whole lot of room to talk about their goods, a simple description on the product label itself can go a long way in giving customers a quick overview.
The description itself should serve as a way to promote the good and give customers a general idea of what purpose products serve. Descriptions are promotional in nature and look to put the product in the best light possible.
Instructions are often where companies will deliver information to customers. Step-by-step instructions should be written for something with no base knowledge of how to use a product correctly to ensure no one is overlooked. Brands do not want prospective customers to misuse their goods, as that may hinder opportunities for repeat sales.
New Products are Key to Driving Business Growth
Companies rely on new products to reinvigorate interest in a brand or to establish companies as leaders in specific industries. As they go about developing these new products, it is crucial companies incorporate informative labels to ensure customers do not purchase items without knowing how to use the goods effectively.
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