Sticker Printing Gives Products that Extra Oomph
Although many brands use labels to mark their products, sticker printing can be equally effective. Whereas labels are generally used to help customers identify particular items, stickers are much more general in nature and have their own set of unique uses.
For example, stickers could easily be affixed to any number of goods to amplify certain messages. If customers are looking at various hot sauces in the super market, a custom sticker with the word "fire" could signify this specific variety the hottest one available. Avid Southwestern food lovers may feel disappointed when they accidentally purchase a mild version of their favorite salsa because the labels of the hot and mild versions are only marginally different.
Stickers could also be used to modify labels without having to reprint the packaging. For instance, if a manufacturer is trying to phase out a particular product, they could use stickers to notify customers this is the final run of that item. Again, this calls particular details to customers' attention - in this example, the fact this may is the final run of that specific item.
Utilizing Stickers Alongside Brand Labels
Many companies stop after they have printed their brand labels, but stickers can be used to accentuate products or accomplish other goals to help products stand out.
For example, stickers are generally meant to be transferable or removable. This is perfect for products that have some sort of visual appeal - the label can be left in tact while the sticker is removed from the product.
Promotional Stickers can be Leveraged to Drive Sales
At the end of the day, a brand's goal is to sell products, and promotional stickers can help achieve that end. Stickers are incredibly versatile and can be made in any number of shapes and sizes from a variety of different materials, which makes them perfect for a broad array of different projects and products.
Product manufacturers should work closely with digital printing companies on their projects to ensure they get the perfect stickers or labels that satisfies all of their needs. Stickers can be printed quickly and for a number of different occasions, which make them tremendously versatile.
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