Halloween Labels Help Brand Reach Candy Buyers

Now is the time for candy manufacturers to start planning their Halloween labels! With the end of September quickly approaching, there is still plenty of time to come up with a spooky, festive product label for your various sugary treats.

Halloween is to confectioners what Christmas is to retailers. Although Valentines Day and other holidays are particularly popular times to give out chocolates and candies, few can match Halloween.

According to the National Retail Federation, more than 113 million people will hand out candy this year, with the average person spending $23 on such goods. One report from the National Confectioners Associations suggested that 72% of all candy spending tends to go toward chocolate. The major chocolate staples, such as Reese's and M&Ms, are likely at the top of most peoples' lists, but there is still room in the shopping cart for any candy manufacturer.

What Makes for a Good Halloween-Inspired Candy Sticker?

Product labels and candy stickers are critical to catching customers's attention as they walk down candy aisles. Because all the other candy manufacturers are pulling out the stops for Halloween, confectioners need to bring their A-game and design labels that will help consumers identify their products amid shelves crammed with other options.

So, what makes for a good Halloween candy sticker? One look at what other confectioners are doing would suggest utilizing orange and black color schemes, along with imagery associated with Halloween, such as ghosts, bats and pumpkins.

For example, Cool and Collected noted that M&M's features its brand characters wearing costumes on labels and packages. This adds a bit of festive cheer and may be just what confectioners need to give their labels and stickers a holiday boost. Additionally, it may even add a "collectible" feel to these products - people may want to see what all the different characters are wearing for Halloween.

Bakery labels can Follow Suit

Bakery labels should take note of what candy makers are doing with their stickers. Although baked goods are not quite as popular as candy, bakeries can still benefit from Halloween spirit by designing spooky labels. An orange and black color theme combined with iconic Halloween imagery lets customers know these are the perfect baked goods for their parties or whatever other events they may be holding.

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