Holiday Product Labels are Perfect for Capitalizing on Black Friday Sales
Although Black Friday is just a few short days away, there is still time for brands to print holiday product labels for their goods. Black Friday is one of the biggest sales holidays of the year, with millions of Americans shopping online and in physical retail stores to get the gifts they need for their loved ones. Savvy product manufacturers can capitalize on this sales holiday by creating limited-runs of goods complete with special labels.
Last year, as many as 141 million Americans shopped across the entirety of Thanksgiving weekend, with more than 92 million doing so on Black Friday itself, the National Retail Federation reported. Estimated expenditures across the weekend eclipsed $400 per person, with total retail spending increasing 3.9 percent to $602 billion nationally. Clearly, there is a lot of fervor around Black Friday, and by making special themed products for the sales holiday, product manufacturers may be able to benefit from the increased shopping activity.
Christmas-Themed Label Ideas for Black Friday
Black Friday is considered to be the start of the holiday season, so brands making special packaging may want to consider Christmas-themed labels. These labels will be topically relevant and help bring holiday cheer to shoppers.
Christmas labels could feature any number of different imagery or text - the key is presenting these elements in a way that will convey the feeling of the holidays. Snow-covered landscapes, Christmas trees, reindeer and sleighs, wrapped gifts, candles - these are all common motifs used on product packaging to ensure customers realize certain goods are of the holiday-inspired persuasion.
For some products, holiday labels are important because they visually tell customers what type of item it is. For instance, holiday-themed labels are frequently found on winter lagers or eggnog to help differentiate them from standard brews or dairy products. For other product categories, themed labels may just be a fun way to celebrate the holidays and get in the Christmas spirit.
Festive Labels Do Not Take Months to Print
Although the holidays are essentially upon us, it is not too late to print festive labels. Digital printing is a technique many label and sticker companies use to produce labels quickly, particularly for limited runs, and is perfect for festive packaging needs.