Many Distilleries are Not Transparent with Product Labels. Product labels often have a big impact on purchasing decisions when it comes to liquor. People like to support local breweries and distilleries, and they also care deeply about other aspects, such as the age of the spirits or how it was made. All of this information can generally be found by quickly looking at product labels.
However, the Denver Post recently reported that many startup distilleries are ,being deceptive about this information by misrepresenting key facts about their spirits. Liquor is increasingly being produced in industrial factories in major producer states such as Indiana, Kentucky and Tennessee and is then being rebranded as "local."
The draw is obvious - a startup company does not often have the resources to wait years for liquor to mature into a premium product. Instead, the distilleries cropping up around the country are just purchasing their liquor from other producers and passing it off as their own.
"This whole thing is like comparing an air-guitar player to a real guitarist," Rory Donovan, co-founder of 9-year-old Peach Street Distillers in Palisade, told the news source. "One of them is pretending to be the other."
The Consequences of Misleading Product Labels Although there may be a financial incentive to misrepresent booze with inaccurate product labels, doing so has an immense consequence. Some distilleries are already facing class-action lawsuits for their shady label practices and recovering from such fiascoes will take years to come. Customers will have a hard time believing the same company in the future.
Brands should always have the consumer's best interests in mind, and that starts by utilizing ethical labeling practices.