Waterproof Labels

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    Custom Wine Bottle Label Tips To Improve Holiday Wine Sales

    Custom wine bottle labels are a great way to put your vineyard's personality in front of prospective buyers. Whether you hope to evoke a chic, modern feeling or lay claim to a long and illustrious lineage, custom wine labels can get that message across. Now, with the holiday season coming up, it's time to consider strategies going into the end of the year. A new set of custom bottle labels could help your vineyard finish the year on a strong note.

    Celebrating with Chilled Wines

    If you sell wines that are best served chilled, especially Champagne-style varieties, festivities around the holiday season in general provide a great sales and marketing opportunit

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  • Sweet Adelaide Raises Spirits of Consumers in 18 States

    Sweet and sassy Carr Spirits is marketing a variety of eclectic spirits—the flagship Adelaide’s® Dreamsicle™ brand, Fuegón® The Original Red-licorice Liqueur™, and Hog Master® Herbal Liquor.

    Tom Carr, chairman, founder and CEO notes that, “The launch of the Adelaide’s Dreamsicle brand brings an important cream liqueur family to the market. These flavors are blended in the USA…The family currently includes Orange Wine Cream, Caramel Mocha Mojo Liqueur and Coconut Liqueur with new unique flavor extensions in both the liqueur and wine cream categories coming throughout 2017.

    Starting with Adelaide’s only in Colorado, Nebraska-based Carr Spirits is now in 18 states, chiefly as a result of marketing to both independent and chain retailer

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  • Essential Oils Use Is On the Rise – Stand Out With Vibrant Product Labels

    Essential oil use is on the rise, which is both good and bad news for your business. As essential oils become more popular, you will have more opportunities to sell product. However, you are also more likely to face fierce competition as new essential oil businesses open their doors in response to increased customer demand. If you want to consistently stand apart from the competition and present your consumers with a polished, professional image, the way you label your products is of utmost importance.

    The Influence of Packaging on Purchasing Decisions

    A study referenced by researchers at the University of Miami and California Institute of Technology shows just how large an influence product packaging can have on consumer purchasing decisions.

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  • Essential Oils Use is on the Rise

    Stand Out Among Competitors with Essential Oil Labels

    When new trends come to the fore in the bath and body products sector, two forces intertwine: opportunity and competition. People will be looking for new brands to try, and if yours has the right packaging strategy it can stand out against the many other options on the market. However, nothing less than a great look will do, because rival producers are sure to step up their efforts in response to demand.

    Essential oils, simple and aromatic natural compounds, have entered this cycle of promotion and excitement. Convincing customers that your products are the right ones for them will take an assured sense of design, as well as high-quality essential oil labels that don't break down.

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  • Canning Offers Flexibility for Smaller Breweries

    Craft Brewers Can Count on Cans

    The craft beer industry has historically been associated with bottles. But are these the best choice for your brewery? Consider the humble beer can, which can present an economical and convenient approach to production and labeling, helping you get your brew out to the masses. Add some custom beer can labels and aluminum cans become a perfect vessel for a beer brand. In fact, the preference for bottling may be behind the times - many breweries have been choosing canning.

    Preferences Evolving

    A recent News Journal article about craft breweries offering cans for their flagship products highlighted the perception changes that have led to aluminum's resurgence.

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  • BOPP Labels: The Top Custom Vape Label

    Few places have such a colorful and alluring selection of products as a vape shop. If you look on the shelves of your local vape shop, you’ll see countless varieties of e-liquid for customers to choose from. If you want your product to stand out from the pack in such a competitive field, you’ll need a label that is guaranteed to catch a customer’s eye.

    Many brands focus on the purely visual aspects of their labels such as artwork and logo. However, one of the most critical yet overlooked aspects of label design is the material the label is made of.

    A high quality label tells the customer that the product is of equal or greater quality and shows that that it was made by people who take pride in what they produce.

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  • Custom Holiday Health and Beauty Labels

    The holiday season is far from shoppers' minds right now, with the summer sun beating down, but as a small-business owner, you need to be thinking one step ahead. If you want to prepare your health and beauty products to impress buyers this November and December, now's a great time to set your plans in motion.

    When thinking about adding glamor and flash to your items' custom labels, you can go beyond the imagery and text printed on the labels: Consider employing naturally shiny and elegant materials and finishes to make your bath and body products into standouts on the shelves during this year's holiday rush.

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  • Custom Beer Labels On Tap For Your Summer

    Summer Brews Deserve Fresh Labels

    The craft beer business is competitive. Although craft beers make up a relatively small percentage of the beer market, the demand is growing. Consumers are confronted with a confusing array of new beers all the time. More and more small breweries start up and flood the cooler shelves at the grocery store with alternatives to your products.

    Your brand image is critical, and a custom label for your beer is the chisel that carves out your niche. At Lightning Labels, we specialize in supplying custom craft beer labels and beer labels for brewery companies.

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  • Custom Beer Labels On Tap This Summer

    Let Your Craft Beer Labels Serve Your Brand's Identity

    When a shopper enters a well-stocked store full of craft beers, the selection can be downright overwhelming. Many new and exciting brands of beer, promising interesting and unique flavors are all vying for that person's attention. Dialing up the visual flash through custom craft beer labels is one way to make your brews stand out in this pack of upstarts.

    Summer is Craft Brewing's Season

    When the weather is warm and barbecue grills are always in action, craft beer is an essential accessory. Your brand can capitalize on the fun and excitement of summer with limited-edition seasonal brews - adorned in great-looking custom labels, naturally.

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  • Tough Product Labels Help Your Brand Celebrate National Ice Cream Month

    When your product demands a cold environment in stores, your labeling requirements are different from the average business's needs. Unless you find durable labels, your branding won't last as long as it needs to. This is where Lightning Labels can step in, delivering great-looking packaging for your ice cream or other frozen treats this summer.

    July is a perfect time to purchase new product packaging labels for your ice cream products, because it's National Ice Cream Month. These weeks, set aside to celebrate frozen treats, can yield new limited-time flavors or simply bold and attractive imagery to remind customers to pick up your everyday offerings.

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