Window Stickers Give Businesses Another Avenue to Promote their Products and Services
Window stickers are nothing new. Since people have had cars, many motorists have used window stickers to promote their values and send messages to others on the road. This can serve as some great promotion for businesses along the way, helping these firms gain some additional exposure by piggybacking off of the support of some of their most loyal fans, who love their brands enough to put window stickers on vehicles.
And, truth be told, window stickers may wind up being tremendously powerful as promotional assets. According to Texas A&M's 2013 mobility study, cited by The Atlantic, the average person winds up spending as many as 38 hours per year stuck in traffic. That number is even greater in big metropolitan areas, with the average commuter in Los Angeles spending 61 hours jammed up in traffic. With nothing else to do, their eyes may wander to other cars. A window decal may catch their attention, helping to promote brands, products and services they had never heard of prior.
While people are spending less time stuck in their cars - the average person spent 43 hours a year in traffic in 2005 - the fact of the matter is that people are on the road much more. Whether a car is stuck in traffic, in a public parking lot or simply in the driveway, the stickers attached to that vehicle are providing free promotion to anyone who sees it.
Custom Window Stickers Can Be Used Curbside as Well
Of course, custom window stickers are not limited to cars either. They can be used just as easily to promote a business on the curbside. A giant window sticker, placed on storefront windows, are equally as effective at garnering the interest of prospective customers as they pass by the location. These stickers can be printed in any size and could even be downsized to make smaller decals for car windows, which could be affixed to company-owned cars or given to customers for promotional purposes.
In that regard, a vibrant, colorful sticker that is professionally designed can play a pivotal role in catching the eye of customers. Since many customers will see these window stickers before even stepping foot in the store, brands must think critically of what they are trying to say with their stickers. After all, this will be the first impression many prospects have of them.
Custom Glass Labels for Any Purpose
Custom glass labels can be used for a variety of reasons, ranging from promotion to simple identification. In the past, many companies may have been skeptical of using window stickers because of their relative permanence - businesses were worried that peeling a sticker from glass would leave unsightly residue. Fortunately, by working with the right custom label and sticker printer, brands can capitalize on new advances in adhesives that will not leave a mark on their cars or store glass.