New Year, New Labels: Update Your Nutraceutical Labels to Appeal to Weight Loss Resolutions
This entry was posted on October 31, 2014.
Design New Nutraceutical Custom Labels for 2015
A new calendar year is the perfect time for companies to rethink their custom labels. For businesses, a lot of changes can occur over the course of a year, and they may look to expand to new target markets, roll out innovative products, remove outdated offerings and make a number of other changes. New custom labels are a great way to make that clean break and reset the brand image.
When it comes to nutraceutical companies, the new year is the perfect time to revise product labels. People often make various health-related New Year's resolutions - perhaps they want to lose weight, get in shape or put on some muscle. Those are all common resolutions, but many of these people may not know where to start or which products they need to embark on their journeys to fulfill their goals.
Seasonal custom labels may lead people down the correct path while also establish the nutraceutical company in question as an industry thought leader. In that regard, the product label is not only beneficial as a marketing piece to generate sales, but a necessity for inspiring loyalty in customers who will come back to the brand for future purchases.
Custom Labels Must Be Made for the Target Audience
When nutraceutical brands rethink their custom labels, it is pivotal they keep their target audiences in mind. For example, a supplement manufacturer may have a very specific audience to consider - weight lifters, people on diets and other health-conscious individuals. This affects the claims that are featured on labels, imagery used and other prominent packaging elements.
However, if nutraceutical companies want to do a special, limited-run release - for instance, targeting people making new years resolutions - they need to rethink their approach to label designs. Resolution-makers may not be well-acquainted with supplements, vitamins and other dietary consumables. Product labels should reflect that by perhaps being easier to understand - featuring less jargon and containing more detailed usage instructions geared toward people who may be new to the fit lifestyle.
Nutraceutical Labeling for All Occasions
Regardless of whether supplement companies want to update their nutraceutical labeling for New Year's or any other event, they must keep the target audience in mind. This will help them craft the most relevant packaging and maximize their appeal to customers.