Your product packaging is the public face of your brand. When it's time for customers to decide between your offerings and a competitor's items, the label is some of the last, most critical input they receive.

This essential role in selling your products means you should take label design seriously, going beyond logos and imagery to maximize the label's appeal. Every element of a custom label, from its material and finish to its size and shape, matters.

Why Buy Custom Labels for Your Brand?

Product labels give you a direct way to share information with your customers. By designing and buying custom labels, you're choosing which images, sensations and facts people associate with your products.

What kind of label application process does your business use? Simply put, do you apply custom labels by hand or use machine application as part of an automatic production line?

When launching a new small business or product, it's important to decide on your labeling method and packaging strategy. The choice between labeling approaches is relatively straightforward, and comes down to the scale of your operations as well as the product type you provide.

If you're in the process of making this decision, you can consider the following facts to find the best match between custom label application methods and your business's needs.

When you're designing and marketing pet products, there's a complicated balance to keep in mind. While ultimately the items are designed to make animals happy and healthy, you first have to win over those animals' human owners.

Custom pet product labels are a vital piece of marketing and promotion, reaching a pet owner at the critical moment when they decide between one brand and another. Whether you're producing pet food, pet care items, pet toys or anything in between, focus on packaging design to win customers over when it counts.

Custom Pet Product Labels: Must-Have Features

While creating an appealing look for your pet products is the fun part of label design, you also have to check off a few requirements.

Golden, CO’s State 38 Distillery manufactures spirits for consumers who appreciate the finer things in life. Since 2013, State 38 has held a deep appreciation for the legacy of bourbon, whiskey, agave, and other spirits. Based on their growth through the pandemic and beyond, it appears customers hold a deep appreciation for them as well.

Using pure and meticulously selected ingredients—such as local hand-milled grains, organic blue weber agave, and crisp Rocky Mountain water—State 38 provides a uniquely satisfying Colorado experience. Products are available both on-site and in a variety of Colorado liquor sto

Denver’s Bierstadt Lagerhaus believe in traditionally brewed lagers devoid of strawberries, gummy worms, pizza, and all manner of other “beer additives” currently in vogue.

Four ingredients comprise their beers, made in an 87-year-old resurrected German brew kettle from a strict Reinheitsgebot process: water, yeast, malt, and hops. Notes Ashleigh Carter, head brewer and co-owner: “We have brewed a lot of beer over the years, and it is our belief that traditionally brewed lagers are classics for a reason. They have stood the test of time.”

While championing a classic recipe, Ashleigh enjoys the beer environment in the US today.

AnneMarie Campbell, Lightning Labels VP of Marketing, lives and breathes teamwork in her personal and professional pursuits. The avid New York Yankees and Giants fan volunteers for her church and the Junior League, and teams up as often as possible with three brothers, sister-in-laws, seven nieces and nephews, and her mom.

In her marketing role, AnneMarie is responsible for planning, digital strategies and implementation, email promotions, and collaborating with the sales team on brand representation. She also manages the budget and oversees the website, focusing on continuous improvement to optimize it for the best customer user experience.

There's a new beer can format on the scene, and it's providing new opportunities for craft breweries. This is the Crowler, larger than a traditional can and sealed on site in a brewery or taproom. As such, custom crowler labels are becoming more in demand from breweries.

As an alternative to traditional aluminum cans or a glass bottle six pack, a beer Crowler is an exciting new way to package your beer. But there is one clear connection between Crowlers and traditional beer cans: Both types of containers need well-designed beer can labels to look their best.

Why is the Crowler on the Rise in the Craft Beer World?

The Crowler is a very distinctive kind of 32-ounce beer can.

When your business sells lip balm, your custom label decisions may seem very limited. After all, a lip balm tube is one of the smallest packages on store shelves. Is there really space on that surface to make a strong statement regarding your brand?

The answer is yes, there is plenty of room for design elements on a lip balm tube. You simply have to follow labeling best practices and get a little creative.

What Makes Lip Balm Labels Unique?

Labeling for lip balm isn't quite like packaging design for any other kind of product. By focusing on what sets lip balm apart from other products, you can formulate a fine-tuned custom label strategy that will help your items look great.

There are a few basic musts when it comes to candle label design:

• You need tough label materials that can stand up to heat (which minimizes safety risks and keeps the candles looking good over time).
• You must include the candle fire safety warnings recommended by the National Candle Association to reassure buyers you're serious about product quality and correct usage.

Beyond these priorities, however, you have plenty of candle design options. Your choices can determine how your products look on store shelves, influencing how customers react to your brand.

Why Focus on Candle Label Design?

Your candle business shouldn't take design for granted.

When creating label designs, you don't just have to think in two dimensions. It pays to consider the texture of your product labels as well. If items have raised elements on their labels, shoppers may be tempted to take a closer look, or pick the products up. This is a great way to earn extra attention for your carefully designed branding.

An embossed foil label or embossed sticker is pleasing to the eye and irresistible to touch, and it can show off the premium, high-quality nature of your products. Embossing also combines well with other label printing techniques such as hot foil stamping, which adds a metallic tinge to your product packaging.