Do you want to add some context to your packaging? Do you have extra information or multimedia experiences to share with your customers? One of the best ways to give your items some additional appeal is to print QR codes on labels.

These codes, when scanned by an ordinary smartphone camera, can link to online resources that provide entertainment, education and everything in between. QR codes can aid in compliance and supply chain tracking or be the gateway to more customer engagement. Not bad for tiny black-and-white squares.

QR Codes on Labels: What Are They?

QR codes are a kind of barcode.

In the beginning of the craft beer scene, bottles were the container of choice. Beer cans? Those were for the Budweisers of the world. The balance has tipped, however, and now cans stand alongside bottles as a serious choice for craft brewers.

If your brewery is planning a new release, you have a choice between cans and bottles, with each having its own advantages. Whichever type of container you pick, however, there's one thing that deserves plenty of thought: your craft beer label strategy.

Labels for Beer Cans and Beer Bottles: Container and Label Strategies

The question of whether to can or bottle beer has heated up in recent years.

Helmets serve multiple roles, protecting wearers' heads and projecting their pride, whether that's in a sports team, a construction crew or any other group. Well-chosen helmet stickers can help get this latter point across, creating a great visual impression. When designing these custom stickers, you should be sure you're working with a trusted provider to connect you with the best materials, quickest turnaround times and most reliable printing processes.

Helmet stickers are surprisingly versatility. You can start by picking out logo stickers that will stay in place for years to come, then add award stickers that will help players or employees show off their accomplishments

From soaking to sipping, beer and all the effervescence it produces is the order of the day—and night—at The Beer Spa in Denver, CO.

Open since February in Denver’s historic Five Points neighborhood, The Beer Spa was founded by husband and wife team, Jessica French and Damien Zouaoui.

The idea for a high-tech wellness space that combines a day spa and a taproom came to life in the mountain town of Zakopane, Poland. To escape from the rain, the couple ducked into a “beer spa.” They became intrigued with the idea of pairing soaking in a warm, bubbly beer bath while sipping on cold Polish b

Gary Paulin is all about rapid growth. Throughout his career and during the last five years as

VP, Sales & Client Services with Lightning Labels, he has driven rapid growth of the company’s customer experience team and the quality of their interactions with customers.

Business and Brand Development are his passions. Rapid growth of the Lightning Labels brand and overall business during his stewardship attest to his success in both arenas.

Prior to joining Lightning Labels, Gary spent nearly 30 years educating and training business leaders, while marketing and selling a diverse product portfolio, including software applications, professional services, media products and services, and effective marketing and business development strategies.

Honey production is one of the most exciting ways to get started with owning your own food business — and definitely among the sweetest. Keeping bees and harvesting honey are activities that can be done either for fun, for profit or for a little bit of each. Scaling up from casual to committed honey production is where professionalism enters the picture.

When you're ready to take your beekeeping from hobby to fully active company status, it's time to think about how you will package your wares. Custom honey bottle labels are how you express your brand identity and also a way to list important nutritional and ingredient information.

No matter the amount of inventory your business holds at any time, it pays to have an organized system for cataloging and tracking that stock. Inventory labels play a critical role in creating such a tracking system, acting as the connection between your physical items and the digital tools used to catalog the products.

Inventory labels can serve several functions at once. Sequential numbering allows employees to identify items visually, while barcodes and QR codes enable the scanning and logging of products via handheld devices, including everyday smartphones.

Types of Inventory Labels

Inventory labels serve an important role in your supply chain and logistics operations, enabling your employees to track finished goods at every step of their journey, from manufacturing to retail.

Your bottled food and beverage products need to stand out visually to encourage customers to place them in their carts. This means you can't skimp on bottle label design. Showing off brand personality and voice with your label design is a direct way to reach shoppers in stores. No matter how small your company is, your items stand a fighting chance to be noticed when they look great.

Crafting a perfect bottle label for your sauce, beverage or any bottled product is an involved process that goes beyond simply picking a good-looking image. It's never a bad time to determine whether your labels are living up to their potential and start working on an update.

When you order custom labels, you're not just determining what content to include, you also need to choose a label material that will suit your needs, providing an ideal canvas for your designs. When dealing with some types of products, it's essential to make sure you have durable label materials.

These varied materials come with their own characteristics. Some are classed as water-resistant and meant to stand up to wet conditions, such as those in customers' bathrooms. Others are considered weather-resistant, able to retain their integrity under the sun, wind and other outdoor elements

Creating colorful, eye-catching custom bottle labels is one of the most direct ways to get shoppers o notice your brand. When people are in a store trying to decide what to buy, they will see your product packaging. Every bit of effort that goes into label design and printing can pay off in positive reactions from new customers. Once they try the items for the first time, these buyers may become loyal members of your audience.

What kinds of food and beverage items should get the bottle label treatment? Hot sauce and barbeque sauce are natural choices, as these spaces are laden with brands competing for buyers' attention with outrageous names, fun imagery and even celebrity endorsements.