If your business makes candles, you have to place focus on your candle label design and production efforts. These custom labels are the main medium where you can convey marketing messages to your audience, and they come with some unique requirements that you can't ignore.

Labels have to be made out of strong materials that will withstand the heat on candle jars while still looking good over time. You also need to include important warning information, such as the pictograms favored by the National Candle Association, so your buyers will be informed about the safest way to enjoy their new candles.

Coloradan Cheryl De Roia founded Blue Spruce Candles to honor the state tree and provide stress relief through candle aromatherapy.

Prior to starting Blue Spruce, Cheryl worked for 15 years as a special education teacher committed to creating an inclusive and soothing environment. She donates a portion of her proceeds to the Special Olympics.

Inspiration for the company came while at home with her young daughter.

Branson, MO-based Highland Home Custom Creations offers a customized candle-buying experience that also gives back to area causes. 

While some waxed poetic during the Covid lockdown, Highland Homes co-founder Eric Dalton was learning how to transform wax into a candle-making craft. At the same time, his partner and co-founder Gage Becker was exploring a career shift that utilized his artistic abilities.

When you're looking for ways to make your company's space look a little more personalized and special, what kinds of branded items do you use? In addition to full-size signage, posters and banners, you can make an impact with removable window stickers.

These stickers, backed with a removable adhesive are tough enough to look great for a long time, and they can give all kinds of vital information.

Can product labels be exciting? They can if you take extra steps to add visual flair. This extra commitment to design can take a few forms. For instance, you can invest in creative custom shape labels that go beyond standard rectangle or oval labels. These distinct, die-cut labels can help your items stand out, even when your chosen field is crowded and competitive.

Attract Customers' Eyes with Unique Label Shapes

Does your brand logo have a distinctive outline? If so, you have a perfect readymade use case for custom label shapes.

A label of the right size is the perfect finishing touch on product packaging, helping you create a complete branded experience for your customers. When your choice of label sizes matches your items exactly, the end result is a highly professional appearance, one that will impress discerning shoppers and help your goods stand out on store shelves.

Of course, there are a near-infinite variety of product packaging shapes and sizes in the world, so how do you find labels that are the ideal size for your specific needs? This process isn't hard, provided you team up with the right product label printing partner.

When you're starting a brewery, you may feel like there are thousands of other craft brewers out there, each with its own unique labeling strategy. That much is true. You may also think that this intense level of competition means that there's no room to stake out your own place. That isn't the case.

Every brewery has something that makes it unique, whether it's a location, a favorite ingredient or simply an attitude.

The Perennial Homestead family online farm store based in Omaha, NE supplies a year-around selection of locally crafted items and specialty goods. Co-founders Ali and Scott Yahnke note, “We aim to elevate your daily life and add magic to your special times. Or as we like to say, ‘Simple Things for Special Days.’”

Their website details the company’s history: “We started our business as Snowshoe Candy

Since 2019, Lightning Labels second shift lead operator Henry Bobbit has had his hands full every day. He helps anyone needing assistance on machines, facilitates communication between departments, and ensures that completed orders ship out promptly. Along the way, he problem-solves, and leads by example.

As the company continues to grow substantially, his role has become even more important.

Sometimes, the best thing a product label can do is stay out of sight. If your company produces goods that have a unique color or texture, you may want to minimize the noticeable impact of your custom-printed labels, so the item can speak for itself.

In this case, you can get the best of both worlds — full label coverage and perfect visibility — by investing in custom labels made out of clear BOPP material.