PALO ALTO,
Calif., October 22, 2007 – HP today announced that Denver-based
Lightning Labels has recently installed its second HP Indigo WS4500,
becoming the first North American HP Indigo customer to have a pair
of HP’s latest-generation label and packaging digital press. As one
of the largest all-digital converters, Lightning Labels produces a
wide range of short-run labels for small to mid-sized businesses.
Designed for continuous operation, the HP Indigo WS4500 is a robust,
reliable production device that offers a fully automated workflow as
well as enhanced color capabilities. The press’ unprecedented
capability to switch spot colors between jobs with near-zero
downtime gives converters like Lightning Labels a distinct
competitive advantage.
“Lightning Labels’ executives were able to see first-hand how to
exceed customer expectations and set themselves apart from
competitors with their first HP Indigo WS4500,” said Rich Raimondi,
vice president and general manager, U.S. Graphic Arts Business, HP
Imaging and Printing Group. “The relatively quick addition of the
second press is a pretty clear testament to how HP Indigo technology
can help converters evolve their businesses for even higher growth
and financial success.”
Founded in 2002, Lightning Labels moved into a virtually untapped
market to specialize in short-run label printing. Founder Peter
Renton and his partner and president, Steve Smith, capitalized on
the high customer demand for short run labels that span across
industries. In early 2007, the company upgraded its digital print
operations with the installation of its first HP Indigo WS4500. The
firm’s second HP Indigo WS4500 arrived just last week.
“The HP Indigo press ws4500 is the highest quality and most
productive digital label press on the market,” said Renton. “We have
been tremendously successful with our first HP Indigo WS4500,
increasing our monthly sales by 80 percent since it was installed in
January. The new press will effectively double our printing capacity
and will allow for Lightning Labels’ continued growth.”
