One of the most common “challenges” we encounter in our business is the issue of color matching – so it’s worth trying to explain why this is not as simple as most folks think it should be. Firstly, as the leading digital label printer in the US, we constantly encounter customers who have previously used traditional printers to produce their labels – and the processes are very different, which often causes different results.

In digital printing (which does not make use of plates), the most critical factor in achieving the desired results is in the design and artwork phase. Unless the art files are created with digital printing in mind, the results can be unpredictable. However, if the designer understands the nuances of digital four-color process printing and delivers the files to us in the manner detailed on our website, the results are much more predictable. We’re always ready and willing to assist designers during the artwork creation process, in the interests of a mutually rewarding relationship and more consistent results.

Cheers,

Steve Smith
President