Bath & Body Labels

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    Recycled Labels Help Sell Your Craft Products

    Recycled Labels Are Rustic and Eco-Friendly

    Craft labels have to shoulder a lot of weight. When you turn your crafts into a business, you're entering a marketplace full of established companies. While these big producers tend to have copious marketing budgets, your items' packages are often your main way of getting your message out. You need to make sure your labels are as effective as possible at communicating your brand identity.

    That identity may be aligned with eco-friendliness, responsible consumption and handmade rather than mass-produced goods. If so, earth-friendly recycled labels like those from Lightning Labels make the perfect finishing touch for your craft project's look. Giving this distinctive aesthetic to your items can position them effectively within your particular market, carving out a space to thrive. March is National Craft Month, which means it's an appropriate time to focus in on your homemade items' branding and help them live up to their potential.

    Green Labels Set The Tone

    Authenticity and responsibility can set your small brand of products aside from the corporate giants making similar products. Creating a unique visual style will help enhance your appeal, and recycled labels can accomplish this feat. Working with Lightning Labels, you can get high-quality, durable labels made from one of several post-consumer-goods materials. Some of these have a rough feel that underlines your natural credentials and plays up your items' handmade nature, while others are sleek and versatile, allowing you to pick any messaging style you choose.

    Eco-friendly labels are especially helpful when your brand stands up for green causes publicly. Using sustainable materials in craft product labels shows that you aren't just talking about the issues, but actually following through on your values. This kind of unity of messaging and packaging can give consumers the confidence they need to take a chance on a small, local brand of products. Once you've convinced shoppers to buy an item once, the quality of your products can convince them to stay.

    Saluting the Craft Professionals

    Creating crafts is a passion shared by millions around the world, but not just anybody can turn a hobby into a thriving business. Your decision to make the jump is an admirable demonstration of your confidence in the products. It's great to back this confidence up with ideal packaging solutions which will help ensure your hard work doesn't get lost in the shuffle. During National Craft Month, it's a great time to either launch a new business based on handmade products or revise the labels of your current offerings to maximize their appeal.

    Eco-friendly labels are one way to update an item and make sure it gets noticed. If that doesn't fit your brand's plans, Lightning Labels can still help. The company offers a huge variety of custom label materials and finishes. Even if your products need tough labeling solutions - for instance beauty products stored in wet bathrooms or candles, giving off heat - Lightning Labels is a partner you can turn to. Craft products are an exciting corner of many a market, and if they're labeled well, they can really stand out.

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  • Adorn Your Handcrafted Soaps with High Quality Custom Soap Labels

    Handcrafted Soaps Deserve Beautiful Packaging

    When your craft becomes your business, it's important to focus on the little details and ensure your enthusiasm comes across to customers. It's possible to enter the bath and body products sector with handmade soaps, but selling these items may prove challenging without excellent labeling. After all, as a craft producer, you likely don't have the budget for an ad campaign. The way your products appear on store shelves, on your website or at farmers markets will do a lot to determine whether customers are interested.

    Make Your Soap Distinctive

    Selling your soap products means striking a balance between handmade charm and professional production values. Lightning Labels will help you thread that needle, offering tough and waterproof bath and body product labels that express your personality while standing up to condition on store shelves and in customers' homes.

    No matter what size or shape your soap products are, Lightning Labels offers sizes and materials that will help you find the right labels to promote them. From wrappers on individual bars of soap to large, waterproof custom labels that wrap around hand soap dispensers, there's a label for every need. With an all-digital process, Lightning Labels can deliver impressive, quality imagery on materials that are impervious to water and oils. Your brand's name will still be visible and present, even if the packaging is stored by the sink.

    Your choice of materials can also play into your brand's identity. Lightning Labels offers eco-conscious custom soap labels that will impress consumers looking for a more earth-friendly brand. If you have established a green reputation, you can maintain it. If you would like this to become part of your identity, now's the time to start.

    As an independent craft producer, your soap product labels serve as a sort of introduction to the world. While consumers can learn about global conglomerates from TV commercials or other mass-distributed ads, your brand's story will be harder to find. A custom label is a great place to spread information and imagery, letting people know how you create your soaps, where you're based and what values your company stands for.

    Lightning Labels Can Help

    When you're selling a craft product, your unique perspective is what helps sell the item. Lightning Labels, in its vast variety of label styles and materials, is here to help you communicate that outlook, however you think is best. With an all-digital printing process, quality is high and orders are filled quickly. Lighting Labels' use of domestic production facilities instead of outsourcing helps further cut down shipping time and costs.

    When working with a digital printer such as Lightning Labels, rather than a shop that employs photogravure plates, you can order labels in low amounts without breaking the bank. This is vital when the product is handcrafted, as the chances of you producing enough soap to warrant an industrial-sized label order are low. Lightning Labels lets you stand shoulder to shoulder with national companies in the quality and appearance of your soap products, while allowing you to order the amount of labels you need.

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  • Do Your Cosmetic Labels Speak to the Millennial Woman who Wants Greener Products?

    Cosmetics that Suit Modern Tastes

    Inertia can harm any company, and in the ever-shifting world of cosmetics and beauty products, this effect is especially prominent. If you haven't adjusted your cosmetic labels to suit millennial tastes, you may be falling behind more responsive and on-trend brands. You have a particular opportunity to reach out to young consumers - a group that makes up a huge segment of the market - if you offer green, earth-friendly and health-conscious cosmetics. Just make sure to mention that fact via custom cosmetic labels, or it may end up ignored by the public.

    Rising Interest in Green Items

    According to Allure, there is data to back up the interest in clean and organically produced makeup. The source quoted Green Beauty Barometer administrator Kari Gran, who explained that she sought to quantify the anecdotal evidence that young people want natural and wholesome products. The resulting survey found 73 percent of millennial women are interested in green cosmetic products. Respondents under 35 also expressed interest in clean products, with 59 percent of that group expressing interest in natural beauty items.

    Gran explained to the style magazine that with increased access to technology and information, consumers today are becoming aware of what's in their products. Education on organic and similar products has had resonance in food buying patterns over the past decade, and now that interest has reached the makeup space. If your brand is riding this wave, make sure your green labels adequately and accurately express your practices and ingredients. If you're not producing clean-sourced products, it may be time to start.

    Skepticism and Inquiry

    The millennial mindset is skeptical, with shoppers carefully considering their options and not necessarily following older shoppers' buying patterns. Racked recently described the rising trends among young consumers of cosmetics and confirmed that interest in organic and clean-sourced items is on the rise. The source found that organic makeup spending grew 24 percent over the past four years. Such expansion could be tied to a new leeriness around using too many artificial chemicals in products such as cosmetics that are close to users' skin by default.

    Joining this space is a great way to break through to young people and reach millennial shoppers as they become a truly dominant demographic. However, you can't keep your green sourcing to yourself. Green makeup labels can be the key to reaching your audience, as they put the message front and center, right in the stores where millennials shop. There's always a chance that customers won't see a particular ad campaign, but buying beauty products means looking at labels, giving you a golden opportunity to spread your green messaging.

    Labels That Match the Mission

    When you're shifting to a more earth-friendly and all-natural model for your cosmetics line, with a reduced reliance on artificial chemicals, it helps to have labels and packaging that fit the mood you're setting. If you sell responsibly sourced makeup but use labels that are slick and artificial, it may undercut your message. Lightning Labels can help you resolve this conundrum, with green labels made of recycled materials. When packaging and product alike feel natural and suit millennial clients' preferences, your brand may be forging new inroads to young customers.

    Once you've decided to bring Lightning Labels into the fold as a packaging partner, you don't have to wait long to get started on your campaign. Lightning Labels works with all-digital processes and operates from domestic facilities, meaning your order will be produced quickly and shipped promptly. This means your brand's new look can be underway in days instead of weeks or months. When you're ready to go all-natural with your beauty products, be sure you have labels that match!

  • Add a Touch of Glam to Beauty Product Labels with Gold Poly Material

    Stand Out in the Beauty Aisle

    Whether you're responsible for one health and beauty product or a complete line, having a distinct and attractive look for the packaging will help your offerings catch on with customers. Items in the beauty category vie with dozens of similar products in the aisles, and since people won't be grabbing products off the shelf and trying them out, packaging is how you differentiate a particular brand. You can implement numerous visual features to make your beauty product labels excel, from your chosen imagery to your logo treatment, up to and including the material you pick.

    Advantages of Gold Poly Labels

    Selecting a material for your custom labels is an important step of the design process, as the color and appearance established will set the tone for the product's whole look. You can't write this decision off, and should be thinking about the effect you want to create from the earliest stages of the label ordering process. What kinds of visual cues say that an item is a top beauty choice? Glamor, timelessness and a classy, upscale appearance may be the keys to your customers' hearts, and metalized gold polyester is a material that delivers this look.

    A subtle shimmering and lush gold color announce your items' presence when you choose gold poly labels. The material is backed with a strong adhesive to ensure it holds on whatever type of bottle or jar you choose for a particular product. Beauty labels made with gold polyester are finished in one of two ways, either glossy or matte. Each of these has its advantages.

    Glossy labels are designed to really pop visually, with a look that demands attention immediately.

    Matte labels, on the other hand, give a unique and subtle look that is perhaps less glam and more elegant.

    Depending on your beauty brand's overall branding strategy, you can take your product labels in various directions to complement your identity and target long-term goals. In fact, if you're unhappy with some aspect of how your items are currently perceived, an effective re-branding can start from the labels up, reintroducing the beauty products in a whole new light. Consumers walking the aisles may be compelled to try the bold, fresh items.

    Work with Lightning Labels

    Bath and body products are challenging to market. You have to compete with a vast array of competitors and convince people to entrust their appearance to your items - this is a big ask. If the items have a classy, glamorous and eye-catching look, it could be considerably easier to convince new buyers to give them a try.

    Lightning Labels can be an ideal partner as you work toward a new and ever more compelling round of label designs. An all-digital printer capable of working with a multitude of materials, gold polyester included, Lightning Labels is committed to service, quality and speed. Branding in the beauty industry can't be entrusted to just anyone, and Lightning Labels is eager to partner with your organization and deliver impressive results. Whether your brand needs a few labels or a huge amount, Lightning Labels has an economically smart order option for you.

  • Case Study: Truly You Skincare

    TrulyYouSkincare

    Founded by 13-year-old Nicole Ayoub in February 2016, Truly You Skincare faces the challenge inherent with most new product companies: Produce a high-quality product with professional- grade packaging on a do-it-yourself budget.

    Nicole, with the support of her mom Michele who provides oversight and guidance, formulated and manufactured the skincare products themselves, but found the labels lacking. “At first, the labels weren’t oil-resistant and waterproof. They were falling off and looked bad, which made us look bad to buyers and retailers,” says Nicole. The company needed to engage a custom label printer partner that would deliver consistently professional results, while keeping costs low and staying nimble to fast-changing circumstances.

    SOLUTION

    Lightning Labels Customer Service Representative Bianca found a way to keep costs low, provide labels Truly You Skincare could be proud of, and ensure fast turnaround to meet “just in time” deadlines. This helps keep their expenditures closely tied to immediate fulfillment requirements. In addition to printing small label quantities very quickly, Bianca had to ensure keeping delivery charges under control.

    “Bianca’s been terrific,” says Nicole. “We were going to take advantage of a 20% off coupon at the time of Hurricane Matthew. Storm disruption made us miss the deadline. She honored it post-hurricane. That extra 20 percent makes a difference. I feel like everyone is part of the business. Everyone is helping us succeed.”

    Nicole emphasizes, “If you want to create a big-name brand with low-quality label printing, it won’t work. We found out the hard way that the eye won’t be drawn to the product if it has a bland label, or one that doesn’t weather the elements well. We were afraid of hiring a professional label company, but ended up surprised and pleased. We have a great looking product that’s an easier sell for retailers. And we have another set of eyes for quality control — Bianca watches everything like a hawk.”

    OUTCOMES

    Cost-savings over do-it-yourself: When all is said and done, Truly You Skincare has been able to get professional wraparound and top labels for the same price as one label printed on their own. Notes Nicole, “We wasted so many labels before. Every time we printed, there was no consistency. This is much better quality…and much better consistency—so it’s a win-win.”

    Labels as they’re needed—no more, no less: “With Lightning Labels, we don’t have to order a thousand labels to get reasonable pricing. They have enabled us to have a profit margin even ordering 100-200 labels at a time,” says Nicole.

    Blueprint for growth: Truly You is expanding its retail and direct sales channels, as well as its product line. Nicole is wasting no time building the company. “We’re getting a lot of personal sales. We’re working on getting more retailers. And we’ll expand the product line as soon as we get the current line rolling along and as inspirations occur,” notes Nicole. “Being outdoors this past summer helped us conceive a lotion stick and bug repellent in one, featuring natural essential oils.” The company currently offers lavender, citrus lemon and grapefruit body scrubs, “Body Meringue” emollient cream, and a Lavender Lotion Stick.

    trulyYouLogo

    About Truly You Skincare

    Truly You is a natural and organic skin care company based in New Canaan, CT featuring 100% organic natural ingredients. Truly You does not use parabens, phthalates, or petrochemicals. Nicole Ayoub’s ongoing struggle with eczema prevented her from using most conventional skin products. Developing products that she, and everyone else, could use became the rallying cry that led to founding Truly You Skincare. Core ingredients in the company’s three flagship products—body scrubs, body meringue, and lotion stick—are:

    • Unrefined Organic Virgin Coconut Oil: provides deep and long lasting moisture, contains essential fatty acids and proteins, promotes healthy skin cell growth and is full of antioxidants to protect skin.

    • Shea Butter: provides lasting moisture for dry or damaged skin, stimulates collagen production, improves skin elasticity and promotes skin regeneration.

    • Organic Beeswax: seals in moisture for long lasting nourishment and acts as a protective barrier on the skin’s surface.

    • Organic essential oils: lavender, citrus lemon, grapefruit and peppermint.

    TrulyYouSkinCare

    About Lightning Labels

    Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer ’s labeling needs. Whether it’s wine labels, food labels, bath and body labels, promotional labels—or any kind of colorful label/sticker that needs to be custom printed—Lightning Labels can get the job done. Lightning Labels strongly supports the use of environmentally-friendly printing materials and technologies.

  • January is National Hobby Month - Label Your Craft Products

    Show Off Your Work This January

    January is National Hobby Month, meaning it's time to salute handmade items and crafts of all kinds. When your hobby becomes a small business, you need great-looking branding to show your pride in your crafting abilities. Whether you make candles, soap, craft beer, preserves, jelly, jam or any other kind of item, custom labels can catch eyes and draw attention.

    You've put in time honing your craft and keeping your project alive over the years. Now it's time to ensure your handiwork earns recognition, whether you sell your products in major stores, at markets and fairs, or just to friends and family. It's never too early or too late to give a fresh, attractive brand identity to your crafts.

    From a Hobby to a Career

    Today, customers crave a handmade touch in their items - the authenticity and care that you put into your crafts may help them take off. Labeling requirements and strategies will vary based on the products in question, but there's no doubt that an attractive branding strategy can help you stand out. The following list is a far-from-exhaustive look at some crafting types that can turn into fruitful careers.

    • Candles: Creating candles is an especially appealing hobby in the winter months, when a candle can provide a sense of light, warmth and wellbeing in the midst of ice and snow. Using custom candle labels, you can play up the comfy nature of your products - while also giving vital safety info to show your customers you're looking out for them. You can even vary your strategy into something less snow-bound to keep going strong into spring.
    • Soap: The variety of textures, scents and colors you can base soaps around is near-limitless. As a hobbyist or small-business owner, you have freedom to produce small batches of soaps with fascinating attributes that will win customers over. Use your custom soap labels to describe exactly what goes into each bar and impress upon your buyers that they're getting an experience they won't be able to replicate working with huge brands.
    • Craft beer: Beer is perhaps the symbol of the craft goods craze of recent years. A taste for unique flavors in small batches has turned huge swaths of the population into beer connoisseurs. Global brands are turning to local breweries for inspiration instead of vice versa. If you're a small-batch beer producer, make sure your custom craft beer labels show off your regional and independent bona fides. Let people know that you're not a pretender - you're a real local brewer.

    Crafts Deserve Great Labels

    Whether you're looking for custom beer labels to draw in curious buyers or searching for a high-impact way to market your candles, Lightning Labels can help. Small producers just starting out don't have to worry about making minimum order cutoffs - because Lightning Labels is an all-digital printer, small batches of labels are affordable. January is getting underway, but it's not too late to act within the month: By using digital processes and working from domestic facilities instead of outsourcing, Lightning Labels is able to turn orders around in days, not weeks or months.

  • Start planning for Valentine's Day with Custom Valentine’s Day Labels

    Custom Valentine's Day Labels Enliven Perfume, Candles and More

    If you produce items that would make a great gift or romantic scene-setter for couples on Valentine's Day, you shouldn't leave it up to chance that people will associate your brand with the holiday. Instead, why not invest in custom Valentine's Day stickers or labels that will make the connection clear? The next few months will see a wave of shoppers taking to stores, faced with the pressure of putting together memorable presents and dates for their significant others. You can give these consumers an easy choice with your labeling strategy.

    Love is in the Air

    You can redefine your products to make them a hit for Valentine's Day. Labels and stickers make all the difference, guiding consumers in the right direction. Branding that mentions Valentine's Day directly could one-up other brands that don't invest in specialized packaging. This may prove especially relevant if you hurry - in February, people will be looking for last-minute presents. In January, you could act as an early reminder and help shoppers get ahead of the game. Imagine how grateful these buyers will be when February rolls around and they already have great presents put aside.

    Perfume is one of the most natural gifts associated with Valentine's Day Custom labels for perfume can increase your brand's appeal. Perfume is a simple but elegant and romantic choice, provided it's packaged in a compelling and attractive way. Custom perfume bottle labels that look great and catch the eye can help you win hearts this Valentine's Day. You can even mention the holiday on a custom sticker that the buyer then peels off along with the price tag before handing the bottle over. The sticker is aimed at the customer and encourages a purchase. The label looks elegant and classy and ensures the gift is appreciated.

    You can also apply holiday branding to items that create a romantic atmosphere. Try applying custom Valentine's Day stickers to your candle products, explaining what a great ambience they create at date-night dinners. This is a canny branding strategy for candle manufacturers, as shoppers may be getting sick of products branded with winter imagery after the holiday season and the beginning of the new year. Glistening snow fields that once seemed so charming now remind them that February and March are on their way. Why not swap out snowflakes and reindeer for a romantic image set? This could keep at least some of your offerings highly relevant for a few months following the holidays.

    Order Now and Get Started

    Your Valentine's Day marketing strategy can begin at any time between now and the holiday. Earlier is likely better, as you don't want to appeal only to last-minute shoppers. It's not too late to get started on a January-focused roll-out for custom labels and stickers, as you have the option of working with Lightning Labels. Lightning Labels ships orders from domestic facilities rather than outsourcing production, and it employs all-digital printing processes that allow customers to get what they're looking for in days, not weeks or months. It's time to start marketing to the lovebirds of the world.

  • Add Shine to Your Product Labels with Chrome BOPP

    Eye-Catching and Tough, It's Chrome BOPP

    Product labels today have to look bold to attract attention among fierce competition. If your products have a look that pops off the shelves, you gain an immediate advantage over brands that have more plain packaging. However, there is a catch - if your labels aren't tough enough to survive store shelves, home storage and the use of the products within, they won't make a strong or positive impression. This is where Chrome BOPP labels come in - when you use this material, you get a shiny, distinctive surface along with all the toughness of a BOPP label.

    Advantages of Chrome BOPP

    If you're wondering whether Chrome BOPP is the right material for your next order of custom product labels, consider the following benefits:

    • A look that amazes: The shiny, reflective surface of a Chrome BOPP label is a step up from simply using ink to simulate silver. If your brand leans heavily on silver or chrome imagery, or is going for a futuristic, clean and refined look, Chrome BOPP can deliver the necessary style. Standing out on shelves is a huge objective, and reflective labels can accomplish that feat.

    • Toughness to survive: Items that come into contact with water - or contain oils - are special labeling cases. Standard label materials could weaken and peel off when they get wet, weakening products' appeal in the home and lessening their ability to act as brand advertising over time. Chrome BOPP labels have all the toughness of standard, permanent adhesive BOPP labels and will hold up.

    Possible Product Uses

    There are a few industries that can get particular value out of custom Chrome BOPP labels. If you're in one of these fields, the value is clear.

    • Bath and body: Health and beauty products can make a bold statement with shiny chrome labels. Even when they're stored in a bathroom or frequently exposed to water, bottles will keep their labels due to the toughness of the Chrome BOPP material. This means that once the shampoo, skin cream or any other kind of product runs out, customers will still have your brand's logo shining in front of them to encourage them to buy more.

    • Food and beverage: The supermarket is a crowded place, and many shoppers are undecided about what to buy. Catch their eyes with Chrome BOPP labels on food and drinks. Even if the items end up on ice in a cooler, the tough label material will hold together and stay vibrant and shiny.

    Other Varieties

    Maybe chrome doesn't fit your brand's color scheme or branding strategy. That's no reason to turn down BOPP materials from Lightning Labels, however. You can also work with White BOPP labels, which accommodate any color of ink and let you have your choice of bold imagery, as well as clear BOPP labels, which give you a minimalist look while still letting you present your logo. These labels are available quickly, and in both small and large quantities, depending on the scale of your brand. The advantages of a tough BOPP material are considerable, and the visual flair possible should help you realize your ideas.

  • Custom Candle Labels Add Sparkle to the Holidays

    Brighten Up the Holiday Season with Candles

    Candles bring personality to a room at any time of year, but they gain a little extra sparkle around the holidays. A festive family gathering or a quiet winter night feels that much more special with candles, so if you manufacture or sell these products, don't let the season go by unmentioned. There's plenty of changes you can make to the candle labels that let buyers know how great they'll look around the house this holiday season.

    Market Candles Right on their Labels

    If you just manufacture candles instead of also selling them at retail, using custom candle labels ensures that they'll have a festive feeling no matter where or how they're displayed for sale. Holiday labels can help your brand stick out from others, and this may be a critical differentiator. When customers head into a store to decorate for the holidays, they likely haven't decided on what brand of products to bring home with them. There in the aisles, you have a chance to make a sale through great-looking packaging.

    Custom holiday labels with bold, colorful imagery can give great suggestions about how candles should be displayed around the house - as well as important safety information. When you work with a labeling partner that provides high-quality service, you'll be able to balance attractive pictures, your brand's distinctive logo and all the explanatory and sales text you need. These all-in-one labels are functional and compelling, and can convince undecided shoppers which brand they should buy.

    After the holidays, you'll likely need a slightly different labeling strategy, but this is an opportunity rather than a problem. If you work with an all-digital printer that allows smaller print runs at reasonable prices, you can purchase just what you need for the holidays - and make another order for the items that will go on shelves in January and beyond. Those candles may look best with wintry branding that doesn't include holiday imagery. There are still plenty of cold months ahead once the holidays conclude, and candles that promise to light up and add sparkle to the rest of winter may go over very well on shelves.

    Time to Order

    While the holiday season is some time away for consumers, retailers are already in the full swing of preparation. Whether you work in manufacturing candles or selling them, you're probably already in holiday mode, and may therefore think it's too late to add a holiday packaging strategy to the mix. However, with Lightning Labels, you can change your brand's look in a proverbial heartbeat.

    Lightning Labels uses all-digital printing methods, and produces orders in its own domestic facilities instead of outsourcing. These decisions have made it possible to send out batches of labels and stickers in days, rather than weeks or months. There is still time to get holiday-branded items out the door and have them on shelves for customers to admire. Their homes will be a little brighter around the holidays with the glow of candles, and attractive labels are your big chance to convince them of this fact.

  • Designing Beauty Product Labels Customers Will Notice

    Catching the Eye with Custom Labels

    When it comes to marketing your beauty products, packaging is one of the major ways to reach an audience. Marketing and other forms of customer outreach are important, but when it comes down to a shopper in a store making a choice about what to buy, it's your label design that will sway the buyer one way or another. If you've gone several years without refreshing your product labels, now may be the time to change. Working with third-party printers is an easy way to add new flair to your entire line of offerings, enabling quick and effective changes of branding.

    What Works in Beauty Package Design?

    When creating new imagery for cosmetics and other beauty needs, it pays to focus on proven concepts that customers naturally react to. Cosmetics Design recently spoke with brand strategy firm CEO Terri Goldstein about what shoppers are looking for when they search for beauty products. Before sharing her expertise, Goldstein reiterated that it is truly important to create a good visual impression, because more than three-fourths of purchase decisions regarding these types of products are made while customers browse, rather than in advance.

    The strategist told the source that when it comes to designing a package for a beauty product, color is the most important element. The color of an item is the first thing a consumer will recall when thinking of that product, so it's worth working on compelling hues to spice up custom labels and other parts of the visual presentation. Since shoppers typically spend only 5 seconds looking at a single item on a store shelf, complex branding elements aren't as important as picking a distinctive, memorable color.

    Further down the memory hierarchy is text - but that doesn't mean this isn't an important part of branding. Goldstein went on to note that when the words on a box are friendly and conversational in tone, the package becomes its own salesperson. The emotional reaction to a well-phrased statement on a beauty product label can be compelling, adding one more element that makes the item memorable. Any given shelf will have dozens of beauty products, and anything you can do to ensure yours stand out is worth a try.

    Making Smart Visual Choices

    There are dozens of little decisions that go into designing a great new visual identity for beauty products. Packaging Digest delved into a few more of these ideas, explaining the differences between different sub-categories of items and the divergent reactions customers have. For instance, some products receive a bigger boost from having promised results printed on the label. The source indicated 94 percent of skin-care item purchasers are influenced by listed benefits. That percentage is slightly lower for cosmetics and personal grooming products, 80 and 79 percent respectively.

    Benchmarking Co. managing partner Denise Herich, writing for Packaging Digest, explained that it pays to think like a customer when deciding what to print on a beauty product label. If you were about to select one of these items, what would you want to know before leaving the store. While text is sometimes considered a secondary consideration when it comes to labeling, it is your big chance to make a pitch to the audience and let people know what your brand promises and stands for.

    Brand storytelling may be the key theme when it comes to creating a compelling label design. Herich explained that you are creating a narrative when you create a package, carrying over from the themes expressed on your website and other branded locations. People who have seen your brand in other contexts will want continuity and the carry-over of elements they recognize. Those who are discovering your products for the first time in that store will want a capsule summary of why your offerings are great.

    Time for a Line Refresh

    Of course, you may believe that you can't afford or handle a rebranding effort or new labeling strategy at the moment. This is a natural reaction, considering that there is pressure to make the new look as strong as possible. However, in the era of digital label printing, it's just not true. Buying a new batch of product labels is now a quick and affordable process, no matter how many or few you need. The items purchased from providers such as Lightning Labels are sharp and colorful, bringing a high-quality look to your items that can draw customer eyes.

    With so many people browsing stores without having decided on which brand of beauty product to purchase, you can't afford to have a nondescript packaging strategy. There's no sense in passing up the last-minute interest of shoppers and losing out on their business. It's up to you to decide on a strategy that brings your consistent and strong branding out onto store shelves, then work with a trusted labeling partner to bring that vision to colorful life.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.