Bath & Body Labels

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    Discover This Year's Soap and Cosmetic Trends May 3-5 in Atlanta

    Owning your own business is a fulfilling way to bring products to customers, but it can be isolating. Getting away from the storefront or storeroom for a day and meeting up with other participants in your industry may yield exciting new insights about trends, best practices and possible sources of value.

    The Handmade Soap and Cosmetics Guild show provides this kind of collaborative environment for the bath and beauty industry. This year, the conference is in Atlanta, Georgia, on May 3-5, with the potential for intensive seminars on May 2.

    Lightning Labels will have a table at the show, so our representatives can demonstrate the potential of high-quality handmade soap and cosmetic labeling.

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  • Squeezable Label Material - Is It Right for Your Products?

    Customers have near-unlimited options when it comes to packaged goods today. Whether your company is responsible for the food on shoppers' tables or the health and beauty products in their bathroom cabinets, you need to ensure those items are as appealing as possible, to keep buyers coming back.

    One of the major ways to improve the experience of using your products is to package them in convenient and useful containers, such as squeeze bottles. From condiments to shampoo to creams of all kinds, a multitude of common items are suited to the squeezable format. But what about the labels? Unless you remember to invest in squeezable labels, your flexible bottles may lose their branding when used by customers.

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  • Winter is Fast Approaching; Are Your Lip Balm Labels Ready?

    While chapped lips are an annoying problem people deal with year-round, the cold winds of winter make lip balm especially important. If your brand produces these products, the vital nature of the months ahead are obvious: Since a significant percentage of your annual sales will probably come from December through March, it's a great time to ensure your offerings look their best.

    As with any health and beauty product, packaging plays a large role in determining how your brand's items will appear to consumers. People who don't already have a favorite lip balm producer or have strong feelings regarding kinds they've used in the past have a quick choice to make in store aisles.

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  • Essential Oils Use Is On the Rise – Stand Out With Vibrant Product Labels

    Essential oil use is on the rise, which is both good and bad news for your business. As essential oils become more popular, you will have more opportunities to sell product. However, you are also more likely to face fierce competition as new essential oil businesses open their doors in response to increased customer demand. If you want to consistently stand apart from the competition and present your consumers with a polished, professional image, the way you label your products is of utmost importance.

    The Influence of Packaging on Purchasing Decisions

    A study referenced by researchers at the University of Miami and California Institute of Technology shows just how large an influence product packaging can have on consumer purchasing decisions.

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  • Essential Oils Use is on the Rise

    Stand Out Among Competitors with Essential Oil Labels

    When new trends come to the fore in the bath and body products sector, two forces intertwine: opportunity and competition. People will be looking for new brands to try, and if yours has the right packaging strategy it can stand out against the many other options on the market. However, nothing less than a great look will do, because rival producers are sure to step up their efforts in response to demand.

    Essential oils, simple and aromatic natural compounds, have entered this cycle of promotion and excitement. Convincing customers that your products are the right ones for them will take an assured sense of design, as well as high-quality essential oil labels that don't break down.

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  • Add Beauty To Your Soap Products with High Quality Custom Soap Labels

    Handmade soap and related beauty products have found serious demand in recent years. These artisanal items are appealing for consumers who are interested in going beyond the standard offerings created by the major brands. For individuals who create soap, there is a new opportunity arising: For people who find their audience, making soap can go from a hobby to a source of income.

    When a handmade soap brand makes the leap to professional status, it's time to focus on labeling. Marketing artisanal soap means competing against other small brands, as well as the corporate operations that have mass production and advertising budgets on their side.

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  • Custom Holiday Health and Beauty Labels

    The holiday season is far from shoppers' minds right now, with the summer sun beating down, but as a small-business owner, you need to be thinking one step ahead. If you want to prepare your health and beauty products to impress buyers this November and December, now's a great time to set your plans in motion.

    When thinking about adding glamor and flash to your items' custom labels, you can go beyond the imagery and text printed on the labels: Consider employing naturally shiny and elegant materials and finishes to make your bath and body products into standouts on the shelves during this year's holiday rush.

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  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

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  • Increase Mother's Day Sales with Custom Prime Labels

    Custom Prime Labels Make Your Products Stand Out

    It's almost time for dutiful daughters and sons to find nice gifts and celebrate all their mothers have done for them over the years: Mother's Day is almost here. If you think your brand's products would fit that niche and serve as great Mother's Day presents, it's time to say so through prime labels that catch buyers' eyes.

    Label redesigns don't have to directly center around Mother's Day or mention the holiday. It could just be a good time to revamp the labels on items people may be picking up for their moms, ensuring that when they walk the aisles, your brand's options will stand out from the pack and become clear choices.

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  • Give Cosmetic Labels a Fresh Look for Spring

    Spring Colors and Beauty Tips Enhance Packaging

    As spring begins, everything starts to feel different. Spurred by warmer weather, people want to get outside, be active and - vitally for cosmetics producers - wear spring colors in both clothing and makeup. The change of seasons is a great time to change your cosmetic labels. Whether you're launching new products or just urging customers to take a different look at your existing line of cosmetics, there's room to spread such a message via your labeling.

    Offer Hints

    When you work with a label provider capable of producing bold, high-quality labels, you can include more text on your labels than you'd be able to fit otherwise.

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