How Will Your Business Participate?
November is Child Safety & Protection Month, which is an especially big event for the average product manufacturer who targets younger consumers. Although child safety labels are required on any objects that might present a risk to kids throughout the year, the observance of this awareness month will act as an opportunity for companies to go above and beyond the call of duty to gain more trust from their target markets.
Because this observance also takes place in the busiest shopping month of the year, manufacturers and retailers will want to get moving on their child safety protection labels as soon as possible to get them out before Black Friday. Aligning a brand with this event while still ensuring that the information in the warning-related labels is accurate and easy for parents to understand can help to fuel greater revenues moving into the new year.
Safety labels should not only be functional in the sense of conveying the risks involved, but should also draw the eyes of consumers to the product. Packaging is always a critical aspect of revenue generation in these industries, and you can consider using custom labels that will stand out from the crowd while still covering the requirements of regulatory compliance. With customization, more information can be contained within the labels as well.
For example, you can leverage a design that at once celebrates the holidays, explains the risks the products pose to children and the fact that November is Child Safety & Protection Month all in one fell swoop. In other situations, you might want to use safety labels to cover the requirements, then use specialized stickers for items that are on the shelves this month to observe the event, ensuring that the content involved does not get too cluttered.
Any way a business leader slices it, though, it is important to take advantage of opportunities such as this one more proactively than competitors, as markets are becoming more saturated alongside the economic recovery. With relatively simple and affordable projects involving specialized and customized labels, toy and other item manufacturers can position their products to excel in the marketplace this holiday shopping season.
Toys are going to be flying off the shelves in a couple of weeks, and you will need to ensure that you place special labels and stickers on those items ahead of Thanksgiving. This can seem like a daunting prospect, but it need not be. First, get marketers and product managers involved in the design aspects of the initiative now and make it a priority to complete the tasks within the next week.
Then, working with a reliable provider of label, sticker and decal services such as Lightning Labels can help to ensure that the turnaround on orders is timely enough to place them on products before Black Friday, Small Business Saturday and Cyber Monday arrive.