How Custom Wine Labels Can Draw in New Customers
This entry was posted on August 11, 2014.
The Perfect Wine Bottle Label is Key to Piquing your Customers' Interest
It can take months to craft the perfect bottle of wine, and vintners should also be devoting just as much time to the creation of wine bottle labels if they want their end products to sell.
Make no mistake, a well-made wine bottle label plays a pivotal role in helping wineries catch the eyes of prospective customers. In a crowded liquor store, wine labels are often the only differentiating factor between products. If people aren't looking for a specific brand, they'll naturally be attracted to the wine with the most interesting label - that's just the way people work, we're visual by nature. That being said, here are three tips for creating better wine labels:
1. Custom Labels Must Convey Selling Points Custom labels will contain any number of elements, ranging from brand logos to detailed imagery. However, chief among label concerns should be conveying the product's selling points to prospective buyers. Why should they buy this bottle of wine instead of all the others?
As 99 Designs noted, wine labels are essentially advertisements, so vintners should design them in a way that gets the selling points across to users quickly and efficiently.
"Communicating a few core messages through your label is far more effective than trying to cram in a dozen. A mantra to keep in mind when drafting your design brief – and thinking of your label, for that matter – is 'less is more,'" the news source added.
2. Wine Labels Must Reach Specific Audiences Every company has a specific target audience, and wine labels can help vintners reach theirs. For example, a luxurious label conveying a feeling of class will naturally attract people looking for a high-end bottle. Conversely, it's often easy to tell which bottles are intended for people on a budget.
Understanding the audience, and then designing a label that will attract these people, is critical to the success of any winery.
3. Take Competitors into Stock Competitive analysis is important for crafting a unique, original brand. The last thing any company wants is to spend all this time and money developing a brand, only to have it easily confused with competitors. As wine makers develop their product labels, it's crucial they look at what others in the field are doing to ensure they are crafting a unique approach.
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