Your logo has about 30 seconds to catch someone's attention.
The only differences between good product labels and bad product labels are a few small but important details.
Take a look at these four tips as you design your own labels.
1. Keep It Simple
When you design your own labels, don't get carried away by a bunch of ideas. You want your label to be simple and clean.
People won't bother with your product if it doesn't jump out at them. Filling your label with multiple images, too many colors, or paragraphs of writing are all good ways to avoid attention.
If they do pick up your product, they may put it back if they have a hard time figuring out what's going on.
Everything on your labels should be easy to find. Most customers are looking for specific things when they pick up your product: the nutritional facts, the flavor, ingredients, instructions, or amount per package.
If things like that can't be spotted right away, you need to rework your label design.
2. Pick A Good Font
You don't want something too boring and you don't want something too fancy. Anything boring will make people think you didn't put a lot of thought or time into your label. A font that is too fancy or swirly can be distracting and hard to read.
There's a happy medium in there somewhere.
If you already have a usual font for your company, you should use it for your labels. Different fonts won't match your brand and could leave customers confused.
And, just like the last tip, keep it simple. You don't want to add a bunch of different fonts into the same label. If you need more than one, stick with two. You should never add more than that.
3. Add Some Color
But be careful with it!
Using the right colors on your label will grab people's attention as they pass by, but if you use them wrong, they could make those people leave them be.
Don't put colors on your labels that clash. And don't use more than a few colors. If you have the whole rainbow on your label, that's a good sign you need to cut back (unless you're selling something that literally relates to a rainbow).
Usually, one or two colors is enough. Different colors associate with different things, so pick a color that matches your brand.
4. Include Your Contact Information
This should include things like your website, your store location (either online or physical location if you have one), or your email address.
Customers who enjoyed your product may want to buy another one, but they can't do that if they don't know where to find you. This is also a good way for people to leave positive reviews on your website.
Including this information in your label is especially important if you sell a lot of products at events that are only open for a few days, like fairs.
Design Your Own Labels
Labels help draw attention to your product, and they help customers know important details about your product right as they look at it, as ingredients and flavor.
They are incredibly important to your brand, so take your time and make sure your label doesn't get the wrong kind of attention.
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