Customers Can't Make Heads or Tails of Egg Product Label
Environmentally conscious customers consistently look at product labels to determine how the goods are made, and these labels can play a critical role in purchase decisions. At the same time, some of the language featured on cartons and packaging may mislead customers.
For example, Guardian Liberty Voice recently reported that customers want the benefits of pasture-raised eggs, but are confused by terms such as "free-range" and "cage-free," which sound as if they mean the same thing.
"The only way consumers can be confident they are getting genuine pasture-raised eggs is to look for the Certified Humane label," Adele Douglass, executive director of Humane Farm Animal Care (HFAC), told the news source.
Flaunting Claims on Product Labels
For producers of food items such as eggs, it's important they make their claims clear. Customers are often willing to pay more money for organic goods. However, if claims are confusing or difficult to understand, people may end up buying the wrong product by accident.